- Created email flows, web page banners, and SMS graphics to significantly boost customer engagement.- Applied typography, layout expertise, and branding proficiency to convey clients' key messages effectively through email campaigns.- Maintained brand consistency and elevated product presentation through cohesive packaging design.- Designed and implemented 30+ Canva social media templates, strategically amplifying clients' brand visibility and positioning them as industry… Show more - Created email flows, web page banners, and SMS graphics to significantly boost customer engagement.- Applied typography, layout expertise, and branding proficiency to convey clients' key messages effectively through email campaigns.- Maintained brand consistency and elevated product presentation through cohesive packaging design.- Designed and implemented 30+ Canva social media templates, strategically amplifying clients' brand visibility and positioning them as industry leaders.- Crafted compelling designs for appeal letters that played a crucial role in achieving donation goals for vital healthcare services. Show less

- Led the creative process for a comprehensive new line of Milk Chocolate packaging, ensuring adherence to both domestic and international regulations for the 10 distinct flavors.- Led the refinement of the brand identity, incorporating neutral colors, high-quality photography, and minimal layouts.- Efficiently organized and migrated the brand's photography and product library to Dropbox, resulting in cost savings for the company and streamlined asset accessibility.- Collaborated… Show more - Led the creative process for a comprehensive new line of Milk Chocolate packaging, ensuring adherence to both domestic and international regulations for the 10 distinct flavors.- Led the refinement of the brand identity, incorporating neutral colors, high-quality photography, and minimal layouts.- Efficiently organized and migrated the brand's photography and product library to Dropbox, resulting in cost savings for the company and streamlined asset accessibility.- Collaborated with the Sales Director to restructure and redesign product sell-sheets, resulting in enhanced clarity, increased readability, and improved sales performance.- Collaborated cross-functionally with 3 in-house teams to bring email concepts, paid social media posts, retailer advertising, and website assets to life with SEO ad platforms specifications. Show less

- Took the lead in the creative process for Chocolate Collagen Peptides packaging and associated marketing assets, notably for an exclusive Costco partnership.- Crafted over 20 custom packaging illustrations that effectively differentiated products in retail environments while aligning with trends in the beauty industry.- Elevated Vital Proteins' social media identity through illustrative designs, video animations, and GIFs boosting engagement and interaction.- Executed digital… Show more - Took the lead in the creative process for Chocolate Collagen Peptides packaging and associated marketing assets, notably for an exclusive Costco partnership.- Crafted over 20 custom packaging illustrations that effectively differentiated products in retail environments while aligning with trends in the beauty industry.- Elevated Vital Proteins' social media identity through illustrative designs, video animations, and GIFs boosting engagement and interaction.- Executed digital, print, and environmental assets for 3 Out-of-Home (OOH) campaigns, including the globally renowned partnership with Jennifer Aniston. Show less

- Addressed problems as a counselor/advisor with students to ensure their safety and happiness- Communicated with a wide variety of people from students to parents- Reported incidents to Reslife and Housing officials- Monitored spending with semester budget for floor events- Educated students on a wide variety of subjects: including health, safety, philanthropic and cultural topics- Incorporated design skills to promote floor events and signage

- Designed promotional posters for ACBU films and events- Prioritized time wisely to complete project before deadline- Communicated with supervisor to meet ACBU requirements on event promotion

- Designed promotional posters and advertisements for Bradley Chapter’s events and meetings- Understood guidelines placed by the TWLOHA organization to correctly promote the cause- Coordinated with Chapter President on necessary information and approval of design

- Assisted Professor with Graphic Design, Printmaking and Bookmaking class- Interacted with students to help with projects and assignments- Instructed and oversaw students in the use and care of printmaking equipment and materials (such as Exacto knives and cutting boards) to prevent injuries and equipment damage- Conducted demonstrations to educate students on printmaking and bookmaking procedures