Jessica Terrones Email & Phone Number

Dallas, Tx, Us

Client: Bath & Body Works

The UNLV Rebel Media Group is an on-campus digital media agency housed within the UNLV Greenspun School of Journalism. It provides clients with innovative and strategic digital media campaigns created by students and overseen by experienced media professionals. Our students gain hands-on experience while providing digital media solutions for academic, business and nonprofit clients.As Assistant Manager, I mentor students pursuing careers in social media, oversee all student projects… Show more The UNLV Rebel Media Group is an on-campus digital media agency housed within the UNLV Greenspun School of Journalism. It provides clients with innovative and strategic digital media campaigns created by students and overseen by experienced media professionals. Our students gain hands-on experience while providing digital media solutions for academic, business and nonprofit clients.As Assistant Manager, I mentor students pursuing careers in social media, oversee all student projects, provide students with regular social media training and help source and onboard new clients. Show less

Chicago, Illinois, United States

Clients: The Automate Show, The NAFEM Show→ Built & launched the agency's influencer capability

Chicago, Illinois, United States

- Developed and implemented successful organic social media strategies for B2B clients that established brand credibility and trust while educating, entertaining and engaging target audiences across multiple platforms.- Lead end-to-end social management, including planning, execution, optimization and measurement, while ensuring brand consistency for all client social media accounts.- Drove audience growth, surpassing industry and client benchmarks through regular social media… Show more - Developed and implemented successful organic social media strategies for B2B clients that established brand credibility and trust while educating, entertaining and engaging target audiences across multiple platforms.- Lead end-to-end social management, including planning, execution, optimization and measurement, while ensuring brand consistency for all client social media accounts.- Drove audience growth, surpassing industry and client benchmarks through regular social media engagement strategies, resulting in a 124% collective increase in clients' social audiences YoY.- Leveraged advanced understanding of social platforms, audiences and behaviors and developed a clear point of view based on that knowledge.- Trained, mentored and managed a social media intern and a freelance social media coordinator. - Clients: The Automate Show, The NAFEM Show, Arc XP, Lindsay Irrigation - Served on the following employee committees: AI, content, employee wellness, celebration & culture Blogs I've written are linked below. Show less

Chicago, Illinois, United States

Primary client: Willow Bridge Property Company (formerly Lincoln Property Company) - Serve as the brand voice for 20+ luxury rental properties across Chicago & the Midwest, curating, editing, designing and writing all social posts while ensuring brand consistency across all channels. - Increase audience and interactions with visually captivating and engaging social content that utilizes trending post formats. - Increase Google Maps and Search impressions for new… Show more Primary client: Willow Bridge Property Company (formerly Lincoln Property Company) - Serve as the brand voice for 20+ luxury rental properties across Chicago & the Midwest, curating, editing, designing and writing all social posts while ensuring brand consistency across all channels. - Increase audience and interactions with visually captivating and engaging social content that utilizes trending post formats. - Increase Google Maps and Search impressions for new properties with strategic, awareness-focused social campaigns. Show less

- Serve as the brand UGC creator, producing monthly social videos tailored for the JCP audience to meet marketing objectives.- Strategize, film and edit videos in line with project briefs, incorporating current trends while adhering to brand guidelines.

- Spearheaded and optimized JCPenney Beauty-focused social media efforts, managing the JCP Beauty TikTok page and overseeing two JCPenney YouTube series: GRWM and Beauty Tutorials.- Assisted in the execution of paid, organic, and influencer strategies that led to JCP Beauty gaining over 15K followers within the first three months of launching on TikTok.- Collaborated with in-house teams, agency partners and influencers to align social content with marketing goals and trends.

Chicago, Illinois, United States

- Rebuilt the content marketing department and managed a team of 4 content writers and specialists to create and execute content marketing plans across a wide range of industries, including Quick Service Restaurant (QSR), home services, tech, retail, beauty, education, home health care, health and wellness and transportation.- Delivered record-breaking outcomes for clients, including developing a strategy that enabled Smoothie King to attract 90k organic website visitors, obtain a 151%… Show more - Rebuilt the content marketing department and managed a team of 4 content writers and specialists to create and execute content marketing plans across a wide range of industries, including Quick Service Restaurant (QSR), home services, tech, retail, beauty, education, home health care, health and wellness and transportation.- Delivered record-breaking outcomes for clients, including developing a strategy that enabled Smoothie King to attract 90k organic website visitors, obtain a 151% increase in blog traffic YoY, and secure a 9% increase in qualified franchise leads YoY.- Conducted a comprehensive audit of agency content marketing services, leading to the restructuring of our service offerings and the acquisition of new agency clients.- Clients: Smoothie King, Capriotti’s, Angry Crab Shack, Blo Blow Dry Bar, Batteries Plus, Mr. Jeff, BrightStar Care, PJ’s Coffee, My Eyelab, TheCoderSchool, Unleashed Brands, Wing Zone, Winmark Brands Blogs I've written are linked below. Show less

Chicago, Illinois, United States

- Created and implemented workflow, style guides, and toolkits to streamline content creation for 25+ franchise brands, resulting in increased efficiency and consistency in content production.- Drove compelling storytelling and wrote quality B2B and thought leadership-focused blog, social media, website and email content for various industries, improving engagement with franchise prospects, partners, media and consumers.

Las Vegas, Nevada Area

Account Coordinator- Assisted in the day-to-day execution of marketing, social media, creative and public relations initiatives.- Prepared client meeting agendas, recaps, reports and proposals.- Wrote creative briefs and worked with the creative team to develop marketing collateral. Social Media & PR Coordinator - Successfully managed 15+ social media accounts for clients in the luxury hotel, resort & casino, food & beverage, retail, tourism… Show more Account Coordinator- Assisted in the day-to-day execution of marketing, social media, creative and public relations initiatives.- Prepared client meeting agendas, recaps, reports and proposals.- Wrote creative briefs and worked with the creative team to develop marketing collateral. Social Media & PR Coordinator - Successfully managed 15+ social media accounts for clients in the luxury hotel, resort & casino, food & beverage, retail, tourism, non-profit and government sectors, including clients on the Las Vegas Strip.- Developed and executed effective B2C social media marketing plans across Instagram, Facebook and Twitter to generate interest in client products and services, while maintaining a positive brand image and managing reviews/feedback.- Wrote all client press materials, including media alerts, press releases, staff bios and fact sheets and secured media coverage in print, television and online, representing clients to their customers, the public, government officials and other external sources.- Analyzed and evaluated social media and public relations KPIs on a monthly basis, applying data analytics to drive future strategic planning.Clients: Sheraton San Gabriel, Sheraton LAX, Colonial Williamsburg Resorts, Pahrump Tourism, Ethel M Chocolate Factory, CANVAS Hotel Dallas, Venetian Las Vegas Resort & Casino, Henderson Chamber of Commerce, Nevada Attorney General’s Office, The Gallivant Times Square Show less

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

- Produced high-quality organic social media content for clients in education, radio, non-profit, and interior design industries.- Analyzed monthly social media performance, utilized data analytics to develop effective organic strategies and ensured brand consistency across all channels to increase client followers and engagement rates.

Las Vegas, Nevada Area

• Reported local news by researching, developing and covering news events in the field. • Interviewed individuals from all walks of life and all cultures to craft breaking news stories based on facts. • Produced regular features and news articles, focusing on weather, business, government and crime.• Adhered to AP Style guidelines writing an average of 6 stories a day under tight deadlines.• Built and maintained relationships with local public relations… Show more • Reported local news by researching, developing and covering news events in the field. • Interviewed individuals from all walks of life and all cultures to craft breaking news stories based on facts. • Produced regular features and news articles, focusing on weather, business, government and crime.• Adhered to AP Style guidelines writing an average of 6 stories a day under tight deadlines.• Built and maintained relationships with local public relations professionals to produce stories.Bylines linked below. Show less

Henderson, Nv

- Directed creative projects from concept to completion, including trailers and promotional content for church campaigns.- Managed print, online and social media communications to promote the church brand and values, ensuring brand consistency.- Supervised a team of photographers, videographers, graphic designers, and copywriters to produce high-quality content.

Henderson, Nv

- Successfully managed 18 social media accounts across Instagram, Facebook, and Twitter, ensuring consistent branding and tone and generating interest in church events.- Developed and executed a strategic social media marketing plan for The Church LV and its ministries, resulting in increased engagement and a stronger online presence.

Las Vegas, Nevada, United States

• Wrote high-quality content on college fashion and beauty influencers. • Crafted website content that elaborated on season trends, beauty tips and shopping suggestions. • Interviewed and highlighted UNLV students on campus.

Las Vegas Metropolitan Area

Las Vegas Metropolitan Area

Tucson, Arizona, United States

Tucson, Arizona Area

• Wrote a weekly opinion column for the University of Arizona student newspaper. • Investigated important issues and controversial topics to produce well-argued, creative opinion pieces.• Interviewed students, professors and other university staff to gather insight and opinions for the column.