Jennifer Haney-Crowe

Jennifer Haney-Crowe Email and Phone Number

Head of Product Marketing @ Airlock Digital
Chicago, IL, US
Jennifer Haney-Crowe's Location
Greater Chicago Area, United States, United States
Jennifer Haney-Crowe's Contact Details

Jennifer Haney-Crowe work email

Jennifer Haney-Crowe personal email

n/a
About Jennifer Haney-Crowe

A marketing leader, revenue marketer and product marketing practitioner, passionate about accelerating growth through building go-to-market strategy based on a solid foundation of ICPs, personas, positioning & messaging. What I bring to the table has been shaped by 23 years in mainly start-up environments with a sprinkling of enterprise environments. This blend of experience allows me to bring not only best practice marketing strategies and in the trenches experiences, but rigorous thinking and orchestration around go-to-market execution, process, cross-functional collaboration, agility, resilience, and the foresight to build for scalability and accelerated growth.I’ve spent more than half of my career holding leadership roles where I’ve held responsibility for multiple marketing functions – from brand, graphic design, events, marketing communication, PR, AR, demand generation, content marketing to most recently, product marketing and alliance marketing.I’ve led teams and/or contributed to brand updates, company repositioning, mergers & acquisitions, strategic campaigns, & product and category launches.I gravitate towards fast-pace environments where I can leverage my strategic skills, make an impact, embrace obstacles, take on new challenges & dive in deep to make a quick impact. A leader, but I’m not afraid to be a hands-on team player to get the job done in support of the team. I’m known for my grit, high impact performance, ability to quickly learn a domain & business model, and my ability to align & build relationships to drive cross-functional company strategy and delivery.FY23 CEO Award Winner - Critical StartFY23 President's Club Award - Critical StartFY24 Marketer of the Year - Critical StartFY24 President's Club Award - Critical StartAreas of Expertise:• Go-to-market strategy, planning & execution• Value proposition design, building messaging, buyer personas & content mapping• Demand generation, content marketing, AR, PR, corporate communications• Competitive intelligence & win/loss analysis• Program & campaign development & orchestration• Services & SaaS based offerings/revenue models• Coaching, mentoring, managing teams• Operational planning & budget development• Execution and leading cross-functional product & services launches• Sales enablement content & tools• Sales & Marketing alignment

Jennifer Haney-Crowe's Current Company Details
Airlock Digital

Airlock Digital

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Head of Product Marketing
Chicago, IL, US
Website:
airlockdigital.com
Employees:
95
Jennifer Haney-Crowe Work Experience Details
  • Airlock Digital
    Head Of Product Marketing
    Airlock Digital
    Chicago, Il, Us
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  • Redseal, Inc.
    Head Of Product Marketing
    Redseal, Inc.
    Chicago, Il, Us
    View
  • Critical Start
    Vice President, Product (Marketing) & Strategic Marketing
    Critical Start Aug 2024 - Present
    Plano, Texas, Us
    View
  • Critical Start
    Sr. Director, Product Marketing
    Critical Start Aug 2021 - Aug 2024
    Plano, Texas, Us
    Senior Marketing Leader > Cross-Functional GTM Leader > I lead *Product Marketing*Customer Marketing*Alliance Marketing*Public Relations*Content Marketing*Analyst Relations functions. Strategic leadership responsibility for development and execution of GTM strategy cross-functionally, company positioning and messaging, portfolio positioning and messaging, product marketing launch strategy/planning/execution/content, strategic campaign development, buyer personas, ICPs, market sizing, competitive intelligence, product/sales enablement, content strategy, and AR/PR strategy.
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  • Critical Start
    Director Of Product Marketing
    Critical Start Sep 2020 - Jul 2021
    Plano, Texas, Us
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  • Trustwave
    Product Marketing Lead, Mdr
    Trustwave Jul 2019 - Sep 2020
    Chicago, Illinois, Us
    •Led and executed go-to-market strategy, buyer personas, differentiated positioning/messaging and content programs for Managed Detection and Response, Threat Hunting, Professional/Consulting Security Services.•Successfully launched MDR/MSS service offerings for Palo Alto Networks Cortex XDR, Palo Alto Networks Prisma Cloud, Trustwave Co-Managed SOC (SIEM).
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  • The Mx Group
    Account Director
    The Mx Group May 2018 - May 2019
    Burr Ridge, Il, Us
    •Development and implementation of integrated B2B marketing programs that included digital, video, buyer persona creation, custom software development, account based marketing, customer research and demand generation•Provided business advisory services and overall strategic direction for a group of client accounts ($1.5-3M) spanning Technology, Manufacturing/Industrial and Professional Services industries•Sustained client relationships and ensured client satisfaction
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  • Forecast5 Analytics
    Vice President, Marketing
    Forecast5 Analytics Oct 2016 - May 2018
    Naperville, Il, Us
    •Senior Marketing Leader/CMO reporting into the CEO•Managed five functional team members responsible for brand, product marketing, demand generation, field marketing, graphic design, and content marketing. Member of the senior leadership team.•Built comprehensive go-to-market strategy with buyer personas, messaging/positioning maps, always on demand generation programs and targeted campaigns. Marketing influenced an additional net new $700K+ in pipeline and $500K+ in closed/won bookings in the first year.•Defined and owned the messaging and positioning for the Forecast5 SaaS product suite, as well as the digital demand generation programs and field marketing programs targeted at administration leaders in SLED.•Built and executed lead management process, implemented HubSpot for marketing automation. •Optimized the website for organic SEO and inbound lead nurturing through an enhanced content marketing strategy.
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  • Accertify, Inc.
    Global Marketing Director
    Accertify, Inc. Jun 2010 - Oct 2016
    Itasca, Il, Us
    •Senior Marketing Leader/Head of Marketing•Defined the messaging and positioning across the Accertify portfolio of fraud, chargeback and professional services offerings targeted at fraud/loss prevention/financial operations leaders •Global responsibility and ownership for creating and executing integrated marketing content and programs targeted to digital commerce businesses with an emphasis on digital demand generation activities tied to revenue growth•Developed and managed an annual multi-million-dollar marketing investment plan to support product and sales teams in North America, Europe, Latin America, and Asia-Pacific markets •Product marketing messaging/positioning responsibility for the American Express Payment Gateway solution website and marketing collateral•Upleveled go-to-market strategy and scaled programs which contributed to revenue growth from $9M to $70M from 2010-2016.•Led transformation project to build and implement new lead management process, lead scoring, Marketo marketing automation, and optimize full funnel marketing programs; in the first year of deployment, marketing contributed to $1M in closed/won opportunities in 2015; $1.8M in 2016.•Designed and deployed a new website in 2012 and 2015 to better position the Accertify portfolio of SaaS solutions and services, improve web performance and increase web-to-lead conversion rates.•Increased LinkedIn engagement/followership by 35% YOY in 2015 and contributed to NPS score of 75 in 2016 and 68 in 2015 through expanded global user conference events and retention and cross-sell communication channels
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  • Talaris, Inc. (As Of 2013, Part Of Glory Global Solutions)
    Integrated Marketing Manager
    Talaris, Inc. (As Of 2013, Part Of Glory Global Solutions) Oct 2008 - Jun 2010
    • Doubled North America lead generation YOY through the development and management of integrated programs including telemarketing, direct mail, email, marketing collateral and event marketing• Led the development and rollout of a new sales enablement tool (SAVO) to 35+ direct and indirect sales• Introduced campaign tracking and utilization of Microsoft Dynamics CRM for pipeline marketing attribution
  • Officemax, Inc.
    Assistant Marketing Manager, Technology
    Officemax, Inc. May 2007 - Oct 2008
    Us
    • Successfully managed a $1 million B2B marketing budget for the technology category; found cost efficiencies in marketing activities which resulted in reallocation of marketing dollars and significant cost savings• Created new B2B direct marketing activities and content for key OEMs and technology vendors to participate in, obtaining $290K in incremental funding for the company and $1 million in incremental sales in 2008
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  • Pointsec Mobile Technologies
    Marketing Manager
    Pointsec Mobile Technologies Feb 2006 - Apr 2007
    • Led the development and execution of integrated marketing plans in North America that supported defined marketing and sales goals, resulted in more qualified leads and helped grow this cybersecurity company from $4M to $54M in sales from 2006-2007, leading to an acquisition by Check Point Security• Content development for digital ads, thought leadership articles, inbound/outbound campaigns, sales enablement and product sell sheets
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  • Follett Higher Education
    Marketing Specialist
    Follett Higher Education 2004 - 2006
    Westchester, Illinois, Us
    View
  • Cdw
    National Advertising Specialist
    Cdw 2003 - 2004
    Vernon Hills, Il, Us
    View
  • Ace Hardware Corporation
    Regional Advertising Specialist
    Ace Hardware Corporation 2001 - 2003
    Oak Brook, Illinois, Us
    View

Jennifer Haney-Crowe Skills

Marketing Marketing Communications Lead Generation Marketing Strategy Integrated Marketing Marketing Management Strategy Leadership Strategic Planning Email Marketing Product Marketing Strategic Partnerships Marketing Budget Management B2b Direct Marketing B2b Marketing Sales Process Public Relations Advertising Crm Online Marketing Analytics Management Agency Relationship Management Team Leadership Product Management Project Management Program Management Online Advertising Cross Functional Team Leadership Brand Management Digital Marketing Salesforce.com Demand Generation Marketing Automation Brand Development Multi Channel Marketing Go To Market Strategy Customer Acquisition Team Building Digital Strategy Start Ups Stakeholder Management B2b Saas B2b Marketing Strategy B2b Software Marketo Hubspot

Jennifer Haney-Crowe Education Details

  • North Central College
    North Central College
    Marketing
  • Western Illinois University
    Western Illinois University
    Communication

Frequently Asked Questions about Jennifer Haney-Crowe

What company does Jennifer Haney-Crowe work for?

Jennifer Haney-Crowe works for Airlock Digital

What is Jennifer Haney-Crowe's role at the current company?

Jennifer Haney-Crowe's current role is Head of Product Marketing.

What is Jennifer Haney-Crowe's email address?

Jennifer Haney-Crowe's email address is jh****@****ify.com

What is Jennifer Haney-Crowe's direct phone number?

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What schools did Jennifer Haney-Crowe attend?

Jennifer Haney-Crowe attended North Central College, Western Illinois University.

What skills is Jennifer Haney-Crowe known for?

Jennifer Haney-Crowe has skills like Marketing, Marketing Communications, Lead Generation, Marketing Strategy, Integrated Marketing, Marketing Management, Strategy, Leadership, Strategic Planning, Email Marketing, Product Marketing, Strategic Partnerships.

Who are Jennifer Haney-Crowe's colleagues?

Jennifer Haney-Crowe's colleagues are Monica Bailey, Cpa, Ca, Glenn Mahney, Dylan Mcgreevy, Rob S., Sonny Magora, Karen Challenger Mba, Aaicd, Joel T..

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