Jennifer Haney-Crowe Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Plano, Texas, Us

Plano, Texas, Us

Senior Marketing Leader > Cross-Functional GTM Leader > I lead *Product Marketing*Customer Marketing*Alliance Marketing*Public Relations*Content Marketing*Analyst Relations functions. Strategic leadership responsibility for development and execution of GTM strategy cross-functionally, company positioning and messaging, portfolio positioning and messaging, product marketing launch strategy/planning/execution/content, strategic campaign development, buyer personas, ICPs, market sizing, competitive intelligence, product/sales enablement, content strategy, and AR/PR strategy.

Plano, Texas, Us

Chicago, Illinois, Us

•Led and executed go-to-market strategy, buyer personas, differentiated positioning/messaging and content programs for Managed Detection and Response, Threat Hunting, Professional/Consulting Security Services.•Successfully launched MDR/MSS service offerings for Palo Alto Networks Cortex XDR, Palo Alto Networks Prisma Cloud, Trustwave Co-Managed SOC (SIEM).

Burr Ridge, Il, Us

•Development and implementation of integrated B2B marketing programs that included digital, video, buyer persona creation, custom software development, account based marketing, customer research and demand generation•Provided business advisory services and overall strategic direction for a group of client accounts ($1.5-3M) spanning Technology, Manufacturing/Industrial and Professional Services industries•Sustained client relationships and ensured client satisfaction

Naperville, Il, Us

•Senior Marketing Leader/CMO reporting into the CEO•Managed five functional team members responsible for brand, product marketing, demand generation, field marketing, graphic design, and content marketing. Member of the senior leadership team.•Built comprehensive go-to-market strategy with buyer personas, messaging/positioning maps, always on demand generation programs and targeted campaigns. Marketing influenced an additional net new $700K+ in pipeline and $500K+ in closed/won bookings in the first year.•Defined and owned the messaging and positioning for the Forecast5 SaaS product suite, as well as the digital demand generation programs and field marketing programs targeted at administration leaders in SLED.•Built and executed lead management process, implemented HubSpot for marketing automation. •Optimized the website for organic SEO and inbound lead nurturing through an enhanced content marketing strategy.

Itasca, Il, Us

•Senior Marketing Leader/Head of Marketing•Defined the messaging and positioning across the Accertify portfolio of fraud, chargeback and professional services offerings targeted at fraud/loss prevention/financial operations leaders •Global responsibility and ownership for creating and executing integrated marketing content and programs targeted to digital commerce businesses with an emphasis on digital demand generation activities tied to revenue growth•Developed and managed an annual multi-million-dollar marketing investment plan to support product and sales teams in North America, Europe, Latin America, and Asia-Pacific markets •Product marketing messaging/positioning responsibility for the American Express Payment Gateway solution website and marketing collateral•Upleveled go-to-market strategy and scaled programs which contributed to revenue growth from $9M to $70M from 2010-2016.•Led transformation project to build and implement new lead management process, lead scoring, Marketo marketing automation, and optimize full funnel marketing programs; in the first year of deployment, marketing contributed to $1M in closed/won opportunities in 2015; $1.8M in 2016.•Designed and deployed a new website in 2012 and 2015 to better position the Accertify portfolio of SaaS solutions and services, improve web performance and increase web-to-lead conversion rates.•Increased LinkedIn engagement/followership by 35% YOY in 2015 and contributed to NPS score of 75 in 2016 and 68 in 2015 through expanded global user conference events and retention and cross-sell communication channels

• Doubled North America lead generation YOY through the development and management of integrated programs including telemarketing, direct mail, email, marketing collateral and event marketing• Led the development and rollout of a new sales enablement tool (SAVO) to 35+ direct and indirect sales• Introduced campaign tracking and utilization of Microsoft Dynamics CRM for pipeline marketing attribution

Us

• Successfully managed a $1 million B2B marketing budget for the technology category; found cost efficiencies in marketing activities which resulted in reallocation of marketing dollars and significant cost savings• Created new B2B direct marketing activities and content for key OEMs and technology vendors to participate in, obtaining $290K in incremental funding for the company and $1 million in incremental sales in 2008

• Led the development and execution of integrated marketing plans in North America that supported defined marketing and sales goals, resulted in more qualified leads and helped grow this cybersecurity company from $4M to $54M in sales from 2006-2007, leading to an acquisition by Check Point Security• Content development for digital ads, thought leadership articles, inbound/outbound campaigns, sales enablement and product sell sheets

Westchester, Illinois, Us

Vernon Hills, Il, Us

Oak Brook, Illinois, Us

Master Of Business Administration, Marketing

Bachelor Of Arts, Communication