self employed - open to opportunities

Resonant Analytics provides business strategy consulting, advanced analytics and database management to clients.

Reported to the S.V.P., Online Acquisitions for Citi Cards. Maximized business growth opportunities in a profitable framework. Active participation in investment decisions and budget management processes.* Developed and implemented a comprehensive SEO and SEM strategy for Citi Cards which improved search results by 200%* Developed the strategy and managed the re-design of all Citi Brands online applications projecting an 11% increase in new online customer acquisitions.* Drove business requirements and operational support needs for the creation of Citi Cards first Social Networking site.* Managed the relationships and contracts with search engine, online segmentation, and technology consulting vendors. Re-deployment and negotiations resulted in increased online marketing campaign performance and lowered costs.* Identified and evaluated potential external partnerships to develop and implement solutions to revolutionize online, real-time marketing capabilities. Worked with legal and compliance teams to revise policy to accomodate future marketing practices.

Reported to the S.V.P., e-business of Existing Card Members (ECMs) for Citi Cards. Attracted talent and built a team in addition to managing the creative and IT consulting agency relationships. Responsible for optimizing the ECM experience on www.citicards.com.* Re-designed the Account Online portion of the site resulting in a best-in-class customer servicing site and yielding a $57 million three year EBIT.* Developed a comprehensive communication plan to inform employees, customers and analysts of the enhancements which yielded high adoption and positive publicity.* Business owner of a first of its kind online collections payment system which accounts for as much as $1 million in daily collections.

Managed a $10 million book of business for Merkle's financial services vertical including clients such as CapitalOne and Nationwide. Responsible for account planning, growth, profitability and general satisfaction of top tier clients.* Provided sales support to land two of Merkle's largest clients while servicing and selling the company's financial services client base resulting in a 30% increase in year over year growth.* Directed internal database, analytics and business intelligence teams to flawlessly implement database marketing analytic and business intelligence solutions which had a significant positive increase in client retention.* Developed Merkle's quantitative approach to managing and measuring client satisfaction company-wide which provided executive management with a tool to objectively rate the effectiveness of Client Management and the health of the business overall.

Developed and presented new e-business strategies to Fortune 50 clients to extend their brands online by creating unique branded experiences. Directed account teams to pitch and build Internet strategies.

Reported to the Vice President of Global Large Enterprise Extranets for ibm.com. Responsible for world-wide merchandising across IBM’s large enterprise extranet sites.* Developed a global e-marketing methodology and brand engagement model for ibm.com designed to drive incremental revenue through the ibm.com channel and optimize route-to-market strategies. Met with each brand across the globe to conduct education sessions on how to implement this efficient distribution model across channels. This re-distribution of marketing and sales across channels resulted in a significant ROI increase.* Developed best online marketing practices and a scorecard for all IBM brands at a global level. Educated, assessed reported and recommended redeployment where appropriate. The scorecard provided senior executives with an objective metric system to manage locally.* Managed cross-functional teams to execute multi-channel integrated marketing campaigns around the globe.

Reported to the Vice President of North America Database Marketing. Responsible for strategic planning, analysis and measurement functions.* Managed the development of IBM's North America analytics database ensuring all internal brands' needs were met. This new capability generated hundreds of millions of dollars in revenue for IBM.* Introduced and evangelized the use of the North America analytics database to ensure adoption and ROI. Directed data analysts and direct marketers across all brands in North America to develop and implement multi-channel marketing campaigns utilizing this new capability. Directed one large scale campaign that resulted in an incremental $200 million in sales.

Reported to the V.P. of Sales & Marketing. Responsible for world-wide advertising plans for JYACC’s application development software product JAM. * Managed the advertising budget, media placement and liaised with international distributors.* Supported a large marketing frequency program for AT&T and American Express for over a year. Roles played during this initiative included: RFP writing, vendor selection, project management and quality assurance.

Reported to the President of Fineberg Publicity. Coordinated special events and publicity with client companies and retailers nationwide including Jockey International and BASF.