Jill Kelleman Email & Phone Number

Denver, Colorado, United States

Focus areas: brand strategy, brand management, communications plan design, marketing campaign management, integrated production

Oversaw brand strategy, consumer research and integrated campaign & communications efforts for a wide range of B2C and B2B clients. Also ran point on new business initiatives including handling inbound inquiries and crafting bespoke proposals & Statements of Work.Brand Experience:B2C: Caribou Coffee, Firefox, California Pizza Kitchen, WOW! Internet, Vail.

Client and agency lead on one AOR to spearhead development of a new strategic brand positioning and a sharper articulation of the target audience, resulting in a new TV ad campaign.Brand Experience:Aspen Dental - the largest Dental Services Organization in the U.S. with over 500 offices/retail locations nationwide.

Greater Denver Area

Led several large-scale brand projects, including TV, digital, social and print campaigns. Orchestrated re-structure of Account Management department to better align resources and outline career paths for account team. Also re-vamped Internship Program to focus on Employer Branding and attract young talent to the agency.Brand Experience:Panasonic.

Greater Denver Area

Promoted to lead the Marketing Department and oversee digital marketing, PR, consumer events, major tradeshows, global e-commerce and retail communication for seven brick & mortar Kidrobot stores. Built organizational structures and processes, including advocating/introducing a new department to better service creative needs and designing workflows to.

Greater Denver Area

Led digital marketing efforts, including re-launch of Kidrobot.com, introduction and tactical implementation of company’s first CRM program, tactical integration of new global e-commerce provider, oversight of social media, PPC and affiliate programs.

Greater Chicago Area

Led multi-agency development of Pop-Tarts’ first CRM loyalty program aimed at Moms that exceeded Yr 1 acquisition goals by over 200%. Also oversaw strategic development and execution of two Snacks scale promotions.Brand Experience:Kellogg's- Pop-Tarts, Cheez-It, Club, Sandies, Chips Deluxe

Greater Chicago Area

Co-founded an online start-up: an e-commerce site with original editorial content aimed at an audience interested in design, modern home furnishings and healthy green living. Wore all hats – from business owner and operations lead to customer service rep and tech support.

Greater Chicago Area

Promoted from Account Executive to Senior Account Executive in order to continue driving initiatives across a range of CPG brands, including managing print and direct mail campaigns, shopper marketing programs, word-of-mouth campaigns and on/off-premise beer promotions. Also ran agency's Internship Program for one semester, overseeing all interns to tackle.

Greater Chicago Area

Provided day-to-day support to Hair Care and New Biz teams, responsible for competitive reviews, trend reports, timeline development, meeting prep and proofreading. Led agency’s pro bono account, the Off The Street Club of Chicago.Brand Experience:Alberto Culver - TRESemme & VO5, New Business - Illinois Tourism, SUV Safety

Greater New York City Area

Trafficked and assisted in design direction for marketing collateral for Donna Karan New York’s 27 brands, including Donna Karan New York Collection, DKNY, DKNY Jeans, and more. Also interviewed, hired, supervised and evaluated all departmental interns.

B.S., Apparel Merchandising & Business

Education record