Jim Fields Email & Phone Number

New York, United States

Pleasanton, California, Us

I am privileged to lead a global team of amazing professionals who help bring the experiences of Workday customers to life. Together we have reimagined storytelling and customer marketing at Workday, striving to ensure that everything we do contributes to Workday's brand equity and business growth. As my former CEO Ken Arnold once told me, "if you want to be relevant in Marketing, stay close to the cash register."

Walldorf, Bw, De

Managed team focused on helping SAP customers recognize maximum value from their investments in SAP cloud solutions. Our programs targeted low-usage customers and provided access to tools, resources, and communities designed to accelerate adoption and consumption of their licensed solutions. Our campaigns consistently exceeded industry benchmarks and typically increased consumption by 18% annually.

Walldorf, Bw, De

As head of the Customer Storytelling team, I worked with SAP customers and partners around the world to unleash their advocacy and help them tell their stories of innovation and transformation. In this role I built and managed a highly talented and diverse team of 40+ professionals who work with customers in 25 industries across all regions and market segments. Together we transformed SAP's storytelling programs to be journalistic, audience savvy, and digital/social friendly, winning industry recognition and awards along the way.

Walldorf, Bw, De

As Vice President of Customer Experience Marketing for SAP, I was responsible for innovating new models of engagement and generally finding margin between the organizational silos. In this role, I was the North American Marketing leader for digital and social programs, strategic events, marketing communications and content, and global sponsorship activation. As the need for authentic, organic digital content has grown over the past few years, I implemented new ways to capture and amplify such content in support of our business priorities. By leveraging SAP's internal and external thought leaders and building on-demand video storytelling capabilities, I produced more than 100 interviews with such figures as Sen. Joseph Lieberman, NFL great Mike Ditka, Hollywood mogul Peter Guber, Hero Captain Chesley "Sully" Sullenberger, Navy Seal Rorke Denver, Atari Founder Nolan Bushnell, and many leading SAP customers such as Life is Good CEO Bert Jacobs.I also expanded this original content creation capacity to include direct support for pipeline opportunities. In 2015 alone, we created account-specific video content that supported more than $70 million in active sales deals.

Walldorf, Bw, De

Managed large team responsible for field marketing across SAP's strategic industries in North America: Retail; Financial Services; Government and Higher Education; Utilities; and Healthcare. Programs generated more than $600 million in new sales opportunities annually.

Walldorf, Bw, De

Managed customer reference function for North American accounts. Conceived, designed, and implemented References Live program to leverage top reference customers across multiple sales opportunities simultaneously. Today References Live continues to support more than $2 billion in sales opportunities per year. Implemented win reporting program that quickly became a global standard and whose win summaries were the most popular and most read section of the Field Sales Bulletin distributed weekly to all field-facing personnel in North America.

Blue Bell, Pennsylvania, Us

Managed global program to drive pipeline and revenue for ES/7000 servers and related database solutions. Conceived, developed and executed award-winning international open source solution roadshow "There's a Penguin in my Datacenter" that drove more than $100 million in new pipeline across the US, Canada, Spain, Germany, France, and the UK. Worked closely with marketing leads in all global regions to design and implement marketing programs that drove incremental in-country revenue, including the first-ever ES/7000 sale in Spain.

As member of the senior executive team, led marketing and communications function at e-commerce startup EMAX Solution Partners. With CEO and CFO, built investor value proposition and roadshow presentation that resulted in $7 million in venture funding from JH Whitney and Hambrecht & Quist and acquisition by SciQuest for $150 million. After the acquisition, was promoted to run the marketing function at the parent organization, with responsibility for marketing strategy, corporate communications, and demand generation.

Established and led marketing and communications function at ERP startup ADAGE Systems International, acquired by SCT for $18 million. Continued expansion of the business as an autonomous division within SCT. Designed and implemented marketing programs that drove pipeline which resulted in greater than 50% of the division's revenue as the business grew from $8 million to $65 million in four years. Our division later became the first business acquired by Infor, now one of the world's largest enterprise software companies.

Built strategic marketing and communications programs to drive awareness of Datalogix as an emerging leader in the nascent Enterprise Resource Planning space. Working closely with the CEO and head of product strategy, launched GEMMS, the first fully integrated ERP solution for the process manufacturing and consumer packaged goods industries. Acquired by Oracle for $94 million.

Wrote, edited and published research reports and customer communications at The Diebold Group, a pioneering consultancy in helping businesses employ information technology strategies to drive revenue growth.

Supervised the editing and production of business and technology textbooks for the college and technical school markets.

Ba, English/Writing

Education record