Jim Fields Email & Phone Number

New York, United States

Pleasanton, California, US

I am privileged to lead a global team of amazing professionals who help bring the experiences of Workday customers to life. Together we have reimagined storytelling and customer marketing at Workday, striving to ensure that everything we do contributes to Workday's brand equity and business growth. As my former CEO Ken Arnold once told me, "if you want to.

Walldorf, BW, DE

Managed team focused on helping SAP customers recognize maximum value from their investments in SAP cloud solutions. Our programs targeted low-usage customers and provided access to tools, resources, and communities designed to accelerate adoption and consumption of their licensed solutions. Our campaigns consistently exceeded industry benchmarks and.

Walldorf, BW, DE

As head of the Customer Storytelling team, I worked with SAP customers and partners around the world to unleash their advocacy and help them tell their stories of innovation and transformation. In this role I built and managed a highly talented and diverse team of 40+ professionals who work with customers in 25 industries across all regions and market.

Walldorf, BW, DE

As Vice President of Customer Experience Marketing for SAP, I was responsible for innovating new models of engagement and generally finding margin between the organizational silos. In this role, I was the North American Marketing leader for digital and social programs, strategic events, marketing communications and content, and global sponsorship.

Walldorf, BW, DE

Managed large team responsible for field marketing across SAP's strategic industries in North America: Retail; Financial Services; Government and Higher Education; Utilities; and Healthcare. Programs generated more than $600 million in new sales opportunities annually.

Walldorf, BW, DE

Managed customer reference function for North American accounts. Conceived, designed, and implemented References Live program to leverage top reference customers across multiple sales opportunities simultaneously. Today References Live continues to support more than $2 billion in sales opportunities per year. Implemented win reporting program that quickly.

Blue Bell, Pennsylvania, US

Managed global program to drive pipeline and revenue for ES/7000 servers and related database solutions. Conceived, developed and executed award-winning international open source solution roadshow "There's a Penguin in my Datacenter" that drove more than $100 million in new pipeline across the US, Canada, Spain, Germany, France, and the UK. Worked closely.

As member of the senior executive team, led marketing and communications function at e-commerce startup EMAX Solution Partners. With CEO and CFO, built investor value proposition and roadshow presentation that resulted in $7 million in venture funding from JH Whitney and Hambrecht & Quist and acquisition by SciQuest for $150 million. After the acquisition.

Established and led marketing and communications function at ERP startup ADAGE Systems International, acquired by SCT for $18 million. Continued expansion of the business as an autonomous division within SCT. Designed and implemented marketing programs that drove pipeline which resulted in greater than 50% of the division's revenue as the business grew.

Built strategic marketing and communications programs to drive awareness of Datalogix as an emerging leader in the nascent Enterprise Resource Planning space. Working closely with the CEO and head of product strategy, launched GEMMS, the first fully integrated ERP solution for the process manufacturing and consumer packaged goods industries. Acquired by.

Wrote, edited and published research reports and customer communications at The Diebold Group, a pioneering consultancy in helping businesses employ information technology strategies to drive revenue growth.

Supervised the editing and production of business and technology textbooks for the college and technical school markets.

Ba, English/Writing

Education record