Jim Arenschield Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Ashland, Oh, Us

- Manage year-over-year sales growth of 47% within Imagine Ink: a proprietary technology in coloring & activity that provides mess-free, on-the-go, screen free coloring activities for kids and solutions for parents- Drive growth from all channels and categories through rapid new product and new license development, in-store product sales solutions, and creation of sales tools and communication for team to execute against brand promise and competitive advantages in the market place- Created and implemented quarterly Innovation Strategy meetings with strategic account sales teams and Senior Leadership- Align organization on new business growth areas, future product development and prioritizing against limited resources while meeting organizational growth objectives- Created business plan, product and brand development, go-to-market strategy and execution of giggle & grow, a new baby/toddler product line in soft books launching Spring 2019 - Develop and manage promotional and advertising campaigns to drive total sales and profits within the confines of annual promotion budget. Established measures to determine and track ROI on an ongoing basis for each event and promotional program- Started marketing internship program, actively recruit and manage interns throughout school year and full-time over summer. Work plans created across analytical, creative and social media for broad range of experiences in a business environment, with clear objectives, goals, timing and presentation deadlines.

Marysville, Ohio, Us

Assistant Brand Manager – Gardens, Miracle-Gro Plant Food (December 2015 – present)- Doubled invoiced sales of Nature’s Care natural & organic plant food by driving portfolio expansion of brand through new product forms and higher performing ingredients, capitalizing on growing consumer trends- Improved bottom-line profitability by $500,000 of core portfolio through cost savings initiatives by focusing on packaging cost out, retailer expansion, and raw material purchasing Assistant Brand Manager – Lawns, Scotts (April 2013 – December 2015)- Led cross-functional team in new product development and commercialization of EveryDrop, a water maximizer for lawns & landscapes that allows consumers to use up to 25% less water in their outdoor space. Team included research & development, legal, procurement and purchasing, supply chain, retailers and many others.- Created brand positioning, packaging and tone through rounds of creative and consumer research for final brand design and naming, while gaining alignment and approval throughout the organization - Expedited launch of EveryDrop in response to statewide watering restrictions in California by creating holistic marketing support plan that included digital media support to raise brand awareness, public relations and external communications, in-store execution and field sales plan to provide support for launch and activation events- Ensured consistent brand tone for external communication during water quantity issues in California during the state’s mandatory watering restrictions and with municipalities throughout Florida concerned with water quality. Tactics included press releases, printed advertising, in-store execution, and digital touch point with a new website developed for the consumers in California.

Scout & Game Analyst – Inside Edge, Inc.

Winston-Salem, Nc, Us

Marketing Assistant – Hanes - Managed key accounts in mass and regional channels. Collaborated on product and merchandising set strategies while aligning goals of Hanes and retail partners to achieve optimal product mix, floor presence, share gain and sales growth - Quarterbacked the rebranding initiative of Hanes’ most successful women’s bra style with cross-functional team to identify risks, costs, timing and transition planning at retail- Managed annual brand budget of $500,000+- Analyzed and prepared weekly and monthly reports looking into key success metrics to benchmark and monitor product performance including pricing, market share, and competitive assessments

Lonoke, Ar, Us

Channel/Events Marketing Intern- Delivered competitive analysis on current web marketing and sales strategies of competition which was presented to corporate leadership and major channel partners as part of 2011 strategic meetings- Coordinated sales training curriculum and classes for educating sales team on new brand acquisition, MossyOak

Pittsburgh, Pa, Us

Collaboration • Coordinated projects/processes with over 50 geographically dispersed scouts and members of the organization. Improved information flows. Streamlined scouting and player development procedures. Research and Analysis • Conducted in-depth research and analysis in the areas of: contract negotiations; arbitration; and free agency. Information enabled legal counsel and General Manager to negotiate optimum terms and conditions.Data Presentation • Presented multiple reports to General Manager. Delivered breakdown and analysis of relevant information on potential Major League player procurement. Data presented to senior management for strategic decision making.Project Management • Assumed project management responsibilities for 2006 Major League Baseball All-Star Game in Pittsburgh. Organized Futures Game and Home Run Derby activities. Delivered value to MLB representatives and home town fans.Leadership • Designated Pittsburgh Pirates front office representative for Pitch, Hit & Run. Assumed responsibilities for project management, collaboration/organization of daily events, and communication of necessary information to event organizer. Heightened visibility of organization within the local community.

Mba, Marketing

Business Administration