Chief Marketing Officer for Advantexe Learning Solutions. Advantexe is a gold medal-winning talent development organization that designs & delivers in-person and virtual learning journeys in Business Acumen, Business Leadership, and Strategic Business Selling. We utilize interactive and immersive digital business simulations to help you assess and develop your key talent by accelerating their strategic mindsets. In much the same way a flight simulator enables pilots to build their flying skills, our business simulations develop experience through experience by allowing learners to “fly a business” in a realistic, yet risk-free environment.I am accomplished senior level marketing leader with over 25 years’ experience and a proven background in driving pipeline value, revenue creation, and return on marketing investment through innovative demand generation strategies, tactics, and plans across digital and live mediums. Critical strengths in strategic planning, cross-functional business decision-making, problem solving, and process development and improvement. Core areas of focus for Advantexe: • Strategic planning• Marketing Analytics• SEO/SEM• Sales Enablement• Micro-moment Marketing• Marketing Automation• Content and Account-based marketing• Analyst and Media Relations• Corporate identity and brand creation Please visit the Advantexe web site at http://www.advantexe.com or email me directly at james.brodo@advantexe.com to learn more our industry leading Business Acumen and Business Leadership training programs using cutting-edge business simulation technology and virtual learning environments.

Richardson (www.richardson.com) is a global sales training and performance improvement company. As the leader of Richardson’s corporate marketing operations, I aim to strengthen Richardson’s brand as the top sales training company in the industry. I currently oversee all marketing and communications efforts for Richardson including strategic planning, lead tracking, public and analyst relations, promotions, lead nurturing, and brand strategy. The Richardson marketing team is currently focused on driving increased awareness of Richardson through integrated organic SEO and SEM programs. Our group has spearheaded the implementation of professional social selling and marketing strategies, launched a new mobile ready website, built out an account-based marketing effort, developed a product marketing function, and updated messaging and marketing materials. In addition, we have created a digital content marketing syndication strategy to expand our digital footprint and focuses on adding value to both clients and prospects through a research-based thought leadership approach. Finally, we have developed a sales enablement process and supporting technology infrastructure to more effectively support our sales team in their selling and pursuit efforts.