Senior Director, ONIVYDE Marketing Leader

Commercial Lead – Ziravev (Bevacizumab)In this position, I drove the commercial strategy for an oncology biosimilar, including brand development, access planning, and market development. I advised sales, legal, R&D, regulatory affairs, medical teams in planning product launch in preparation of FDA approval while leading a $1.5M annual pre-marketing budget and 6 individuals. Regional Head of Marketing – U.S. Primary CareAs Regional Head of Marketing, I was selected to lead the 10-state Southern territory for the U.S. Primary Care business. I spearheaded strategies for our entire product portfolio, oversaw annual marketing budgets of up to $12M, and built and led a 7-person team.Global Head of Marketing – ChantixIn this position, I led market development, global launch strategy, and lifecycle management for Chantix (“Champix” outside U.S), Pfizer's 1st in class medication for smoking cessation and nicotine addiction. I oversaw a 10-person team and a $5M annual marketing budget (excluding media spend). Director of MarketingAs Director of Marketing, I developed relationships with NGOs and advocacy groups to build the company’s presence in the field of nicotine addiction prior to the launch of Chantix. Senior Marketing Manager – Norvasc & CaduetAs Senior Marketing Manager, I led market preparation and launch planning for Caduet (a combination of Norvasc and Lipitor) and drove the repositioning of Norvasc. I was promoted ahead of my peer group from Marketing Manager in 2002.Strategic Planning ManagerAs Strategic Planning Manager, I developed a new product launch roadmap and a 10-year M&A strategy for the U.S. Primary Care portfolio.

Consultant in Booz Allen's New York Pharmaceuticals practiceContributed to the complex restructuring of Wyeth following their second failed merger