James Frey Email & Phone Number

Cambridge, Massachusetts, United States

Senior Director, ONIVYDE Marketing Leader

Media, Pennsylvania, United States

New York, New York, United States

Commercial Lead – Ziravev (Bevacizumab)In this position, I drove the commercial strategy for an oncology biosimilar, including brand development, access planning, and market development. I advised sales, legal, R&D, regulatory affairs, medical teams in planning product launch in preparation of FDA approval while leading a $1.5M annual pre-marketing budget and 6 individuals. Regional Head of Marketing – U.S. Primary CareAs Regional Head of Marketing, I was selected to lead the 10-state Southern territory for the U.S. Primary Care business. I spearheaded strategies for our entire product portfolio, oversaw annual marketing budgets of up to $12M, and built and led a 7-person team.Global Head of Marketing – ChantixIn this position, I led market development, global launch strategy, and lifecycle management for Chantix (“Champix” outside U.S), Pfizer's 1st in class medication for smoking cessation and nicotine addiction. I oversaw a 10-person team and a $5M annual marketing budget (excluding media spend). Director of MarketingAs Director of Marketing, I developed relationships with NGOs and advocacy groups to build the company’s presence in the field of nicotine addiction prior to the launch of Chantix. Senior Marketing Manager – Norvasc & CaduetAs Senior Marketing Manager, I led market preparation and launch planning for Caduet (a combination of Norvasc and Lipitor) and drove the repositioning of Norvasc. I was promoted ahead of my peer group from Marketing Manager in 2002.Strategic Planning ManagerAs Strategic Planning Manager, I developed a new product launch roadmap and a 10-year M&A strategy for the U.S. Primary Care portfolio.

Consultant in Booz Allen's New York Pharmaceuticals practiceContributed to the complex restructuring of Wyeth following their second failed merger

Cambridge, Ma

Cambridge, Ma

Cambridge, Ma

Mba, Business

Ba, Biology