Jim Johnson Email & Phone Number

Danville, Ca, Us

Armonk, New York, Ny, Us

Develop, produce and present web metrics analysis collaborating with marketing professionals to understand their business, develop KPIs to measure performance and success using industry standard tools to collect data and visualize results, and to provide an environment for the continuous testing and improvement of content and processes in the digital marketplace. Strong consensus builder, skilled at bridging the gap between business and technical units.Senior Analyst on a 40 member global web analytics services team based in four countries. Lead several key initiatives such as Digital Analytics Standards. Lead analyst for multiple strategic engagements.

Armonk, New York, Ny, Us

Digital and content strategy accomplishments:• Attracted 10 to 40% more traffic by improving Google page rank.• Improved visitor conversion rates by 10 to 50% moving visitors further in the buyer’s journey.• Achieved visitor engagement rates greater than 60% with on page content. • Successfully managed the relationships with: marketing professionals (clients); content management systems (CMS) platform provider; web services provider; and content production teams.• Gained concurrence among global stakeholders for new processes and designs.• Directed the creation of a tool to automatically migrate 10,000 pages while managing inconsistencies that occurred in the original design among different countries. • Automatically migrated a web site with only one update cycle and one re-run of the migration engine. This resulted in minimum down time for the country content teams. • Produced a unified, common “look and feel” across worldwide sites, increasing brand consistency, while reducing hardware and software platforms 7:1 resulting in $500K annual savings.Experience: Managed the global websites for http://www.ibm.com/services and http://www.ibm.com/csuite for 70 countries in over 30 languages. • Redesigned and published web pages using the agile framework to incorporate SEO keyword methodology, page redesign, high value content and linking strategies.• Designed and built content rich pages containing multiple assets (videos, white papers, brochures, insights and info-graphics) and links per page successfully engaging and converting visitors across the entire site.• Planned and executed the program management tasks for the automated web content migration project of 10,000 pages across 35 countries.• Executed program management tasks for an Interwoven / IBM content management deployment and manual migration that rationalized over 100 customer facing marketing websites across 70 countries into one unified hardware and software platform.

Armonk, New York, Ny, Us

Consulting and test management across multiple industries (insurance, finance, consumer packaged goods, transportation, and, state and local governments).• Assessed the implementation of a business application with a government client resulting in recommendations to a joint session of management and two labor unions. Recommendations included changes to processes, education, and organization, and the associated benefits of making these changes.• Organized and implemented performance and systems integration test methods for multiple projects resulting in structured testing processes to achieve on time and on budget implementations.

Armonk, New York, Ny, Us

Executed consulting and business analysis for state and local government clients. Led the development of a customized methodology for packaged application implementation resulting in county governments defining and executing tasks for implementation of the packaged application in their counties without external management. • Directed the re-engineering of business processes in large government clients to implement packaged applications, resulting in on time implementation avoiding sanctions imposed by state government.• Developed a relational database model for a state government client resulting in increased revenues of $1M.

Master Of Science (Ms), Manufacturing Engineering

Bachelor Of Science (Bs), Industrial Engineering And Operations Research

Education record