Survey and secondary research for clients working with 5600blue’s new Precision Guided Selling approach - "Selling At The Speed of Change". 5600blue is focused on the emerging practice of providing sales teams data that generates insight at every stage of the sales process. This approach changes the customer conversation from "what keeps you awake at night" to "this is what should be keeping you awake and how I can help."

Brand strategic planning, research and direct mail marketing for a variety of consumer-focused clients such as Restaurant.com, NUCTD and Crossmark.

Helping family with start-up business offering unique in-home digitization of photos, movies and videos.

Consulted with this young adult agency founded by Jay-Z on behalf of their client State Farm to develop State Farm Nation Rewards, a loyalty program designed to retain younger customers as they transition off their family auto policy.

Responsible for Marketing Research & Product Innovations at this $1.5 billion communications company.· Developed and launched 15 new products producing $27 million in incremental revenue· Managed industry-leading Customer Focus annual research panel, resulting in an estimated $1 million in PR value and hundreds of C-level meetings.

Back when they were doing well, responsible for all marketing at this chain of over 1,000 studios in the U.S., Canada & Puerto Rico, leading a marketing team of 30+ and managing a budget of $30 million.Achievements: • Majority of the work is direct/CRM-oriented, rooted in CPI’s 23 mm HH database, from which an industry-first loyalty program was to be launched.• Turned the business around from a –20% sales trend in May, 2004 to +7% year-end 2004.

Clients included Pepsi, Jamba Juice, Citibank, Dole, Berlex Labs & Harrah’s• Conducted benchmarking study for Pepsi Marketing Services• Developed unique way to track the impact of MyGreen$, Dole Packaged Salads loyalty program, by using Wakefern/ShopRite frequent shopper card data• Filled-in as Harrah’s Director of Corporate Promotions, working with their massive Total Rewards loyalty program

Launched new retailer loyalty programs and developed marketing campaigns that utilize retailer loyalty card databases (mostly food & drug). • Launched new loyalty programs for FootLocker, Champs and Do It Best hardware• Developed and launched ASPen, an E.piphany-based data management suite. -ASPen used to analyze loyalty data for Duane Reade Dollar Rewards, Key Foods, Sutton Place Gourmet, Foot Locker, Champs and others• Used existing loyalty data to develop marketing… Show more Launched new retailer loyalty programs and developed marketing campaigns that utilize retailer loyalty card databases (mostly food & drug). • Launched new loyalty programs for FootLocker, Champs and Do It Best hardware• Developed and launched ASPen, an E.piphany-based data management suite. -ASPen used to analyze loyalty data for Duane Reade Dollar Rewards, Key Foods, Sutton Place Gourmet, Foot Locker, Champs and others• Used existing loyalty data to develop marketing programs for Kroger, Fry’s, Giant, Winn-Dixie, Speedway/Marathon, Albertson’s, Shop ‘n Save and Pathmark• Developed relationship with IRI to use panel data to allow retailers and manufacturers to better evaluate the real worth of their customers•Specialized in using the Internet and email to deliver automated targeted customer messages quickly and inexpensively Show less

Responsible for developing and marketing MyPoints “clicks and mortar” product that created a seamless offline/online program that let the 18+ million members earn Points for both their online and in-store purchases at a coalition of non-competing retailers. • Developed a test of the program that included a major department store chain, grocer, gas retailer, movie theatre chain and casual dining restaurant chain

Responsible for internal strategic consulting group that worked with all agency clients (mostly retailers) handling loyalty/database marketing, business plan development, marketing research, financial analysis, trend monitoring and innovations development. Accomplishments:• Worked with Kraft to develop an economic model for evaluating alternative loyalty program options. Helped them decide to participate in a coalition of non-competing CPG companies called GiftLink.• Developing… Show more Responsible for internal strategic consulting group that worked with all agency clients (mostly retailers) handling loyalty/database marketing, business plan development, marketing research, financial analysis, trend monitoring and innovations development. Accomplishments:• Worked with Kraft to develop an economic model for evaluating alternative loyalty program options. Helped them decide to participate in a coalition of non-competing CPG companies called GiftLink.• Developing the Taco Bell Frequent Rewards Club, an electronic loyalty program tested as the model for a YUM (PepsiCo) national loyalty program. -Went on to develop loyalty programs for RadioShack, Chevron & Blockbuster• Headed team that won the Taco Bell account, then the agency’s largest client. Held and grew account to over $8 million since 1988 despite constant client change (6 Marketing VP’s & 5 ad agencies). Managed merchandising and promotions for launch of Taco Bell’s industry-first “value initiative” that led to 20%+ annual sales increases.• Member of new business team that secured Blockbuster, Chevron, Citibank, H&R Block, Harley-Davidson, Kraft, Kodak, RadioShack, Sears & Sony accounts• Developed POP Metrics, an industry-first research tool for quantifying the effectiveness of point-of-purchase materials as well as several other proprietary planning tools including STARS (for identifying tie-in partners) and PromoBank (a computerized database of innovative promotions used globally). Show less

Developed regional account-specific promotions in Pepsi's Western Division (Based in San Francisco).• Developed Safeway tie-in that resulted in features and displays in +90% ACV

Developed original McDonald's Monopoly promotion (most successful promotion in McDonald's history)

Started in new products at Coors, helping launch Herman Joseph's and Killian's Irish Red. Went on to work on Coors Light and was in charge of Hispanic Marketing including developing highly successful “Otra Fria, Otra Coors” campaign, . Was Brand Manager for Arrow Cordials at Heublein and got into direct marketing at Viacom San Francisco.