Media Logic is a marketing agency specializing in healthcare, financial services, and technology. Known for innovative solutions, the agency integrates industry expertise, strategic omnichannel marketing, and digital technologies to deliver exceptional brand engagement and ROI for clients like Visa, JPMorgan Chase, Blue Cross Blue Shield of Massachusetts, and Harvard Medical School.

• Increase the awareness of Media Logic's marketing expertise among companies in the financial services and healthcare industries.• Understand the needs and objectives of businesses, and share marketing advice and recommendations to help them achieve their goals.

Nuance Health is a forward-thinking company that specializes in developing science-based consumer products that enhance health, productivity, and well-being.• Managed the overall marketing operations of Nuance Health, including the development of the brand strategy, marketing plan, and marketing objectives.• Led the research, development, implementation, and execution of advertising, social media, public relations, and promotional (events, trade shows, and conferences) tactics that best reach the target audience and provide the highest ROI.• Ensured branding, positioning, and messaging remains consistent in all internal and external communications.• Oversaw the marketing budget and resources by prioritizing the campaign based on research and knowledge of the market.• Successfully attracted critical early-stage funding by developing a compelling business plan, demonstrating clear value propositions and strategic vision to investors.

Palio is an advertising agency that specializes in the healthcare and pharmaceutical industries. They use a combination of art, science, insights, and technology to create compelling brand stories delivered across all channels. Palio's clients include Eli Lilly, GlaxoSmithKline, and Pfizer.• Strategic Growth & Branding: Grew the agency's largest client account by 176% within two years through innovative marketing strategies and developed cohesive brand strategies aligning with client objectives in the pharmaceutical and consumer advertising sectors, enhancing brand visibility and growth.• Research Leadership & Project Management: Led market research and analysis to inform strategic positioning and new business opportunities, significantly enhancing competitive advantage. Excelled in managing cross-departmental projects, ensuring alignment with client goals and budgets, thus improving client satisfaction and project success.

• Developed a strategic plan by analyzing the firm, its competitors, and its industry.• Created a business plan for recommended strategy, evaluating the opportunity, risks and rewards.• Prepared an operations plan using a balanced scorecard to highlight objectives and metrics for measuring performance.• Won the Donald Rivers Memorial Prize for the Premier MBA Capstone Project.

• Analyzed firm and pharmaceutical and biotech industries. • Create a report highlighting trends and recommending companies to target based on their positioning, product pipeline, and compatibility with Palio.• Conducted competitive analysis and presented findings to top management to help strategically position the company and anticipate competitor actions when pitching for new business.• Researched and created industry reports to assist in new business development efforts.

• Evaluated branch needs and identified opportunities for process improvement• Designed and customized effective tools and resources to suit each branch’s needs

• Created customizable value-added client resources to increase market competitiveness.• Developed and disseminated marketing and promotional materials, which generated sales and helped retain the customer base.• Prepared business reports and analyses to monitor progress and trends. • Analyzed client needs and worked with insurance carriers to identify options that best suit client requirements.