Jing Liang Email & Phone Number

Muskoka, Ontario, Canada

• Conducted comprehensive competitive analysis and online marketing research for the Ontario craft beer market, then developing consumer behavior questionnaires via Google Forms and Qualtrics. • Analyzed data from over 400 active consumers using Excel Pivot Tables to uncover over 20 key insights, which informed proposals for brand collaboration and cross-retail promotions, enhancing brand positioning and sales strategies.• Crafted a detailed marketing plan and actionable recommendations for a client in the craft beer sector, leveraging in-depth market analysis and consumer insights. Enabled the client to effectively refine their marketing strategy and execution.

Shenzhen

• Leveraged Power BI to run data tests for 50 objects on newly developed client website to ensure functionality and performance, increasing project completion by 20%• Developed 100+ PowerPoint slides and delivered presentations to customers to introduce newly added services and products while facilitating demonstrations to highlight website features and support users in navigating web pages•Prepared and organized financial documents for consultant; consolidated findings into 50+ page report for consulting department's reference, strategically promoting team's efficiency by 50%

Shanghai, China

• Organized company meetings by arranging conference rooms, preparing materials and producing 5+ records of discussions on weekly basis, successfully increasing meeting efficiency by 30% to accelerate projects and operations• Supported project consultants in processing data and retrieving documents; utilized MS Excel to collate, analyze and organize 80+ datasets• Facilitated phone interviews with consumers to collect valuable feedback; categorized customers based on preferences in Excel spreadsheets and analyzed data to generate insights, resulting in improvement of marketing initiatives by 20% and reduction in promotional budget by 40%

Vancouver, British Columbia, Canada

• Performed analysis to gain understanding of customers' preferences and consumption levels using MS Excel; compiled and presented results to supervisor to support corporate efforts in optimizing services and products• Managed company's official WeChat account to promote brand awareness by producing and publishing publicity content to showcase academic development programs and edited marketing promotional videos for online channels• Independently facilitated negotiations with business partners to secure sponsorship funds of $300 on monthly basis• Introduced tutoring services to 100+ students, successfully impacting business performance by increasing monthly revenue by 40%

Master Of Marketing, Schulich Business School

Bachelor Of Arts - Ba, Economics

Bachelor'S Degree, Economics