Business Manager
CurrentResponsible for the development and management of the contract brewing business.
Nov 2020 - Present
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Jim Sanderson Email & Phone Number
Business Manager at Lake of Bays Brewing Company
at
Lake of Bays Brewing Company
1 work email found
@lakeofbaysbrewing.ca
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✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Business Manager at Lake of Bays Brewing Company
Location
Mississauga, Ontario, Canada
Company size
Who is Jim Sanderson? Overview
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Quick answer
Jim Sanderson is listed as Business Manager at Lake of Bays Brewing Company at Lake of Bays Brewing Company, a with 19 employees, based in Mississauga, Ontario, Canada. AeroLeads shows a work email signal at lakeofbaysbrewing.ca and a matched LinkedIn profile for Jim Sanderson.
Jim Sanderson previously worked as Business Manager at Lake Of Bays Brewing Company and Chaiman Of The Board at Falcon Brewing Company. Jim Sanderson holds Bachelors Degree, Management/Economics from University Of Guelph.
Company email context
Email format at Lake of Bays Brewing Company
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{first}@lakeofbaysbrewing.ca
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AeroLeads found 1 current-domain work email signal for Jim Sanderson. Compare company email patterns before reaching out.
Profile bio
About Jim Sanderson
A product management and partnership professional, having worked for over 30 years with global consumer brand’s and most recently with regional craft breweries. Results driven and guided by locally developed business strategies, consistently delivering on key business metrics such as revenue, profit, distribution and in-store excellence. Recognized for effectively building successful and collaborative partnerships and marketing programs with leading pro and amateur sport organizations such as the NFL,CFL,MLB and U-Sport. Key strengths include business team development, cross functional engagement, strategic partnerships, sales territory and key account sales management along with new product launch development and execution. An inspired leader with the ability to influence multiple stakeholders and mobilize a team approach to ensure business goals are achieved consistently while maintaining a positive work culture. An active member of the Ontario Craft Brewers Association specifically focusing on the annual brewers conference.
Listed skills include Sports Marketing, Marketing Strategy, Brand Management, Sports, and 29 others.
Current workplace
Jim Sanderson's current company
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Lake Of Bays Brewing Company
6 roles · 38 years
Jim Sanderson work experience
A career timeline built from the work history available for this profile.
Chaiman Of The Board
Jul 2020 - Dec 2020
Board Director
Raised shareholder capital for the initial build of the brewery and tap room which opened in March 2017. Lead the rebrand initiative in tandem with the website re-launch. Working with a community manager, established a social media strategy on 3 platforms to extend reach, encourage engagement and update consumers on events and product news and was the key liaison with the LCBO along with the Ontario Craft Brewers Association.
2015 - 2020
~5 yrs
Business Manager - Suunto Sport Watches
Responsible for the go to market strategy and execution for the outdoor, fitness and training businesses nationally ,reporting to the country president. Led the regional territory manager and key account business development teams to achieve sales,distribution and in-store excellence objectives. Working with a limited budget , establish consumer touchpoints via retailers and event marketing opportunities tied in with the Salomon fitness brand.Collaborating with the U.S marketing group, developed and executed retail soft shop options, while executing global shop in shop concepts. Full P&L responsibility along with annual and 3-5 year strategic business planning adapting global business strategies into local executions.
2014 - 2015
~1 yr
Business Manager - Wilson Team Sports
Progressive responsibilities for the marketing, product development, sales and operations within the Wilson Team Sports group with full P&L responsibility. Led a team of 8 national account and territory managers. Established Wilson as the lead vendor with Wal-Mart Canada, initiating the Category Captain position. Developed T.V creative and in-stadium activation programs locally and nationally with Canadian Inter-University Sport (CIS) in football and basketball. Established and developed a 20 year partnership with the Canadian Football League, creating activation programs annually for the Grey Cup. Led business initiatives with the National Football League in order to achieve mutually agreed annual sales/retail objectives. Lead product development across all businesses. Effectively managed marketing/operational budgets along with credit and inventory objectives.
1992 - 2013
~21 yrs
Brand Marketing
1989 - 1992
~3 yrs
Team & coworkers
Colleagues at Lake of Bays Brewing Company
Other employees you can reach at lakeofbaysbrewing.ca. View company contacts for 19 employees →
KS
Kaila Silliphant
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
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VR
Vicki Rollins
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
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JL
Jing Liang
Colleague at Lake Of Bays Brewing CompanyGreater Toronto Area, Canada
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LH
Laura Hilton
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
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MM
Matt Mattsson
Colleague at Lake Of Bays Brewing CompanyBracebridge, Ontario, Canada
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TS
Tyler Segato
Colleague at Lake Of Bays Brewing CompanySt. Catharines, Ontario, Canada
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TG
Tim Glazin
Colleague at Lake Of Bays Brewing CompanyGreater Toronto Area, Canada
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KS
Kevin Schmidtke Ccc
Colleague at Lake Of Bays Brewing CompanyOntario, Canada
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TF
Tamara Fan
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
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JM
James Mccurdy
Colleague at Lake Of Bays Brewing CompanyBaysville, Ontario, Canada
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Kaila Silliphant
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
View →
VR
Vicki Rollins
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
View →
JL
Jing Liang
Colleague at Lake Of Bays Brewing CompanyGreater Toronto Area, Canada
View →
LH
Laura Hilton
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
View →
MM
Matt Mattsson
Colleague at Lake Of Bays Brewing CompanyBracebridge, Ontario, Canada
View →
TS
Tyler Segato
Colleague at Lake Of Bays Brewing CompanySt. Catharines, Ontario, Canada
View →
TG
Tim Glazin
Colleague at Lake Of Bays Brewing CompanyGreater Toronto Area, Canada
View →
KS
Kevin Schmidtke Ccc
Colleague at Lake Of Bays Brewing CompanyOntario, Canada
View →
TF
Tamara Fan
Colleague at Lake Of Bays Brewing CompanyHuntsville, Ontario, Canada
View →
JM
James Mccurdy
Colleague at Lake Of Bays Brewing CompanyBaysville, Ontario, Canada
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3 education records
Jim Sanderson education
Bachelors Degree, Management/Economics
Levels 1 And 2, Beer/Brewing
Prud'Homme Beer Certification
Certificate, Digital Marketing Management
FAQ
Frequently asked questions about Jim Sanderson
Quick answers generated from the profile data available on this page.
What company does Jim Sanderson work for?
Jim Sanderson works for Lake of Bays Brewing Company.
What is Jim Sanderson's role at Lake of Bays Brewing Company?
Jim Sanderson is listed as Business Manager at Lake of Bays Brewing Company at Lake of Bays Brewing Company.
What is Jim Sanderson's email address?
AeroLeads has found 1 work email signal at @lakeofbaysbrewing.ca for Jim Sanderson at Lake of Bays Brewing Company.
Where is Jim Sanderson based?
Jim Sanderson is based in Mississauga, Ontario, Canada while working with Lake of Bays Brewing Company.
What companies has Jim Sanderson worked for?
Jim Sanderson has worked for Lake Of Bays Brewing Company, Falcon Brewing Company, Amer Sports Corporation, and Nestlé.
Who are Jim Sanderson's colleagues at Lake of Bays Brewing Company?
Jim Sanderson's colleagues at Lake of Bays Brewing Company include Kaila Silliphant, Vicki Rollins, Jing Liang, Laura Hilton, and Matt Mattsson.
How can I contact Jim Sanderson?
You can use AeroLeads to view verified contact signals for Jim Sanderson at Lake of Bays Brewing Company, including work email, phone, and LinkedIn data when available.
What schools did Jim Sanderson attend?
Jim Sanderson holds Bachelors Degree, Management/Economics from University Of Guelph.
What skills is Jim Sanderson known for?
Jim Sanderson is listed with skills including Sports Marketing, Marketing Strategy, Brand Management, Sports, Sponsorship, Event Management, Marketing, and Retail.
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