Jin Bae Email & Phone Number

Alexandria, Va

Led network-wide consumer retention strategy to improve engagement and customer lifetime value. Collaborated with newsrooms and internal marketing teams to drive shared audience engagement and retention goals. Managed, developed, and mentored teams of 1 - 5 people. • Achieved 34% increase in welcome email open rates in the newly launched subscriber engagement program. Defined segmentation approach across the customer lifecycle to drive optimization by channel. • Attained 10 percentage point improvement in subscriber retention in 100+ markets for members of award-winning national subscriber loyalty program, Insider, by effectively managing content, integrated marketing campaigns and program administration with 5 remote regional managers and collaboration with marketing, sales and editorial teams. • Managed and optimized editorial content calendar to reach various customers based on segmentation profiles. Launched several new content strategy initiatives, including online author Q&As and more, to drive engagement and subscription value. • Negotiated affiliate revenue agreements with partners for subscription offers and benefits. Managed partnerships from agreement to campaign execution and reporting. • Harnessed the strengths of a five-person team to improve the process and efficiency of running bi-monthly marketing campaigns across five regions for the Insider program, resulting in a savings of 20-30 man-hours.

Mclean, Va

Managed multi-channel lead acquisition program to add 1 million new subscribers to DealChicken.com at an efficiency that exceeded budgeted goal by 25%.• Increased paid search program by 178% through expansion of non-brand campaigns and using bid management system to push bids to the point of maximum yield.• Grew affiliate channel by 143% through increased and standardized communication strategy, annual promotional planning, and testing publisher incentives.• Expanded display/CPA channel by 91% by testing various new sources and creatives including Facebook, mobile, DRTV, and e-newsletter networks.• Improved landing page conversion by 34% through A|B tests using Optimizely to improve conversion rates, CTR, and usability. • Performed cohort analysis to track effectiveness of acquisition campaigns. Established daily reporting to provide visibility into quality and performance of paid subscribers. Performed ad hoc analysis, using MS Access.

Rock

Developed integrated marketing strategy for clients based on their goals and KPIs, including search, social, print, and mobile, in the education, hospitality, luxury real estate, consumer goods, and financial industries.• Developed and implemented media plans beginning to end from strategy to reporting for over 15 clients totaling over $4M in budget. Led a team through the media strategy and planning of a national hospitality client in four regions and 20+ locations across the states.• Managed digital marketing campaigns including display, social, paid search, mobile, and QR codes. Managed SEM for 80+ clients.• Elevated brand names through social media marketing on Facebook and Twitter. Managed fan acquisition campaigns to increase fan base; grew Marriott Honeymoon Registry’s Facebook page by 60-90 fans daily during promotional blitz. Developed social media content and editorial schedules incorporating cross-promotional campaigns.

Managed testing and expanding of marketing campaigns with budget of $1M-2M. Merchandised cell phones, provided sales forecast, call center forecast, product positioning, pricing, selling features, target audience, as well as researching and selecting new handsets.Oversaw implementation of new website by acting as liaison between marketing and IT, gathering and prioritizing business and functional requirements, and conducting user testing. Managed website content and implemented new functionalities to improve online conversion and user experience.Analyzed sales data for trends, post-promotion analysis, product mix, profitability, and troubleshooting.