Jeff Schneider Email & Phone Number

Agoura Hills, Ca, Us

Mentor and direct product teams to develop rider-focused product lines appropriate for our global markets. Foster key product development to meet the critical market needs and differences between our Western and Eastern markets that ensure an effective global result. Supervise product line direction, overall strategies, timelines and development with the product team in the Gear Business Division to help enable development of clear marketing strategies and messaging. Collaborate key product launches with Corporate and Global Marketing teams to enhance and strengthen results. Implement effective communication campaigns with our global sales companies, retailers and consumers. Execute product line strategies that create demand through clear and focused messaging. Manage product development strategies and programs with our key sponsored pro-level teams and athletes.

Developed and strengthened product messaging for Giant-branded gear product lines. Created and supervised consumer marketing and branding campaigns that reinforced the core Giant brand and product narratives in key categories. Established and implemented global guidelines for internal and external communication; advancing Giant's legacy as the industry-leader in product innovation, design, engineering and manufacturing. Mentored the gear product team on overall product line strategies and development of the product maps, and communicate market trends, feedback and support strategies.

Irvine, Ca

Cultivated and encouraged a highly productive relationship with corporate headquarters in Japan; execution resulted in selection as leading member of the Shimano Global Marketing Team. Created and directed consumer marketing and brand campaigns strengthening the core brand and product messaging in key growth categories.

Van Nuys, Ca

Researched, developed and executed a profitable global sales distribution network producing an average annual sales growth of 40%-plus throughout a 10-year period. Generated successful marketing programs, combined with focused product positioning strategies for a new branded product category. Managed aggressive campaign that increased brand recognition, clarified essential product messages, and achieved unified branding throughout North America, Europe and the Pacific Rim.

Osaka, Japan

Engaged to identify aftermarket and OEM opportunities for Panaracer; evaluated global market opportunities, repositioned brand resulting in increased revenue and margin growth. Directed development and implementation of global campaigns to enhance brand positioning, improve brand awareness and increase market exposure.

Implemented successful global marketing programs with major focus on strengthening brand recognition and new product development. Created strong brand image establishing onZa as the leader in high performance products by incorporating valuable feedback from athlete, industry and grassroots product testing programs resulting in a highly touted performance product line.