Jeff Schneider

Jeff Schneider Email and Phone Number

Global Head of Product and Business Development, CADEX @ Giant Group 巨大集團
Agoura Hills, CA, US
Jeff Schneider's Location
Agoura Hills, California, United States, United States
About Jeff Schneider

As the Global Head of Product & Marketing for CADEX and Gear at Giant Group, I have over 30 years of experience in developing and executing successful product and marketing strategies for the cycling industry. I lead a talented team of product managers, designers, engineers, and marketers to create rider-focused product lines that meet the diverse needs and preferences of our global markets.I have a passion for innovation and excellence, and I constantly seek new opportunities to grow our brand, expand our business, and delight our customers. I have a proven track record of launching and managing profitable product segments, enhancing brand awareness and reputation, and fostering key partnerships with media, influencers, and retailers. I have a background in architecture and design, which gives me a unique perspective and skillset to deliver creative solutions and compelling narratives for our products. I am proud to be part of Giant Group, the industry leader in cycling gear and technology.

Jeff Schneider's Current Company Details
Giant Group 巨大集團

Giant Group 巨大集團

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Global Head of Product and Business Development, CADEX
Agoura Hills, CA, US
Employees:
439
Jeff Schneider Work Experience Details
  • Giant Group 巨大集團
    Global Head Of Product And Business Development, Cadex
    Giant Group 巨大集團
    Agoura Hills, Ca, Us
  • Giant Group 巨大集團
    Global Head Of Product & Marketing, Cadex/Gear
    Giant Group 巨大集團 Apr 2018 - Present
    Mentor and direct product teams to develop rider-focused product lines appropriate for our global markets. Foster key product development to meet the critical market needs and differences between our Western and Eastern markets that ensure an effective global result. Supervise product line direction, overall strategies, timelines and development with the product team in the Gear Business Division to help enable development of clear marketing strategies and messaging. Collaborate key product launches with Corporate and Global Marketing teams to enhance and strengthen results. Implement effective communication campaigns with our global sales companies, retailers and consumers. Execute product line strategies that create demand through clear and focused messaging. Manage product development strategies and programs with our key sponsored pro-level teams and athletes.
  • Giant Bicycles 捷安特
    Global Marketing Manager, Gear
    Giant Bicycles 捷安特 Feb 2011 - Mar 2018
    Developed and strengthened product messaging for Giant-branded gear product lines. Created and supervised consumer marketing and branding campaigns that reinforced the core Giant brand and product narratives in key categories. Established and implemented global guidelines for internal and external communication; advancing Giant's legacy as the industry-leader in product innovation, design, engineering and manufacturing. Mentored the gear product team on overall product line strategies and development of the product maps, and communicate market trends, feedback and support strategies.
  • Shimano North American Holding, Inc.
    Sr. Marketing Manager
    Shimano North American Holding, Inc. Sep 2008 - Aug 2010
    Irvine, Ca
    Cultivated and encouraged a highly productive relationship with corporate headquarters in Japan; execution resulted in selection as leading member of the Shimano Global Marketing Team. Created and directed consumer marketing and brand campaigns strengthening the core brand and product messaging in key growth categories.
  • Easton Sports Inc
    Aftermarket Business Manager / Brand Manager
    Easton Sports Inc Jul 1997 - Jun 2008
    Van Nuys, Ca
    Researched, developed and executed a profitable global sales distribution network producing an average annual sales growth of 40%-plus throughout a 10-year period. Generated successful marketing programs, combined with focused product positioning strategies for a new branded product category. Managed aggressive campaign that increased brand recognition, clarified essential product messages, and achieved unified branding throughout North America, Europe and the Pacific Rim.
  • Panaracer (Panasonic Corp.)
    Product Design, Positioning And Campaign Consultant
    Panaracer (Panasonic Corp.) Jan 1994 - Jul 1997
    Osaka, Japan
    Engaged to identify aftermarket and OEM opportunities for Panaracer; evaluated global market opportunities, repositioned brand resulting in increased revenue and margin growth. Directed development and implementation of global campaigns to enhance brand positioning, improve brand awareness and increase market exposure.
  • Onza (Bold Enterprises)
    Director Of Marketing / R&D
    Onza (Bold Enterprises) Aug 1991 - May 1996
    Implemented successful global marketing programs with major focus on strengthening brand recognition and new product development. Created strong brand image establishing onZa as the leader in high performance products by incorporating valuable feedback from athlete, industry and grassroots product testing programs resulting in a highly touted performance product line.

Jeff Schneider Skills

Brand Development Product Marketing Marketing Brand Management Marketing Strategy Product Development Trade Shows Business Development Sponsorship Advertising Marketing Communications Social Media Marketing Go To Market Strategy Positioning Retail Market Research Leadership Sports Marketing Online Marketing Cross Functional Team Leadership Sales Management Product Management Competitive Analysis Adobe Creative Suite International Sales Sporting Goods Consumer Products Market Planning Creative Direction Brand Awareness Merchandising Competitive Product Positioning Forecasting Product Launch B2b Marketing Global Marketing Product Design Action Sports Marketing Management Microsoft Office Campaign Management Campaign Strategies Category Development Product Lifecycle Management Categorization Marketing Research Athlete Marketing New Product Positioning Market Positioning

Jeff Schneider Education Details

Frequently Asked Questions about Jeff Schneider

What company does Jeff Schneider work for?

Jeff Schneider works for Giant Group 巨大集團

What is Jeff Schneider's role at the current company?

Jeff Schneider's current role is Global Head of Product and Business Development, CADEX.

What is Jeff Schneider's email address?

Jeff Schneider's email address is je****@****cle.com

What is Jeff Schneider's direct phone number?

Jeff Schneider's direct phone number is +181821*****

What schools did Jeff Schneider attend?

Jeff Schneider attended University Of Southern California.

What are some of Jeff Schneider's interests?

Jeff Schneider has interest in Family, Gadgets That Make Life Easier, Art, Cycling, New Technologies, Hiking, Music, Architecture, Photography, Gezondheid.

What skills is Jeff Schneider known for?

Jeff Schneider has skills like Brand Development, Product Marketing, Marketing, Brand Management, Marketing Strategy, Product Development, Trade Shows, Business Development, Sponsorship, Advertising, Marketing Communications, Social Media Marketing.

Who are Jeff Schneider's colleagues?

Jeff Schneider's colleagues are Jovian Wen, 朱晏慶, Roy Van Hoevelaak, 肖牧华, Matthew Krause, Liliia Lapa, Hung Bryan.

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