Jeffrey Aitken Email & Phone Number

Washington D.C. Metro Area

• Work closely with the Regional Field Marketing Managers, Field Marketing Directors, Senior Management & the brand marketing team to ensure team alignment and comprehension of all larger field marketing / brand.
• Increase brand awareness, trial & purchase by developing & executing partnerships, influencer seedings, events & sampling opportunities in the area.
• Support National & Regional Sales Team with merchandising, creative display creation & prompting reorders.
• Mentor team of Field Marketing Team Members & KIND Brand Ambassadors, encouraging skill development & personal brand ownership
• Recruit, hire & train new field marketing team members (Associate Field Marketing Managers, KBA's & KUA's)
• Manage KINDs mobile marketing vehicle, leveraging this asset to deliver the KIND experience to consumers

Washington, DC

• Contracted Project Manager for Red Bull National Wake 2.0 event (July 23, 2011).
• Solicited high quality athletes to compete in wakeboard rail jam event and organized event format.
• Secured supporting sponsorship agreements with Oakley, Skullcandy, Ronix Wakeboards, Stultz Clothing and East Coast Wake Park.
• Promoted event on various social media platforms as well as coordinated extended traditional media coverage.
• Facilitated infrastructure deployment for Red Bull EmSee DC, Red Bull Chariot Race at George Washington University and Brightest Young Things event at the Newseum.

• Managed direct sales efforts to engage partners in the full range of RBFF’s programs, products and services and played a pivotal role in developing a corporate sponsorship program targeting endemic and non-endemic.
• Organized major industry events including consumer and industry focused trade shows and on-water events.
• Served as RBFF’s lead representative to industry stakeholders and their partners. This includes representing RBFF at industry conferences, serving on appropriate committees, making public presentations to trade.
• Provided strategic planning, contact management and campaign implementation to increase participation.
• Provided input and guidance to RBFF marketing and communications staff to aid them in developing effective plans and materials targeted at stakeholder segments.

• Account Manager and Sales Representative for $2.5 M territory with more than 100 open accounts in 13 states.
• Increased product saturation within existing and new accounts across region.
• Provided guidance to accounts at retail and key consumer trade shows to increase sales and repeat business.
• Strategically opened new accounts throughout the region.
• Successfully ran events for accounts, industry leaders and professional athletes including contests, exhibitions, on-water demonstrations, open houses and boat shows.
• Identified and signed talented athletes to represent the brand through competitions and events.

• Managed approximately 120 accounts throughout Washington, D.C., Virginia and North Carolina.
• Identified potential new accounts and supported grassroots team members.
• Led in-store clinics to educate staff about the technical, marketing and sales concepts for the product line.

• Managed approximately 3,700 international member accounts, responsible for all membership sales, invoicing and customer service.
• Managed and maintain SRA website including integrated membership database and on-line job bank.
• Assisted in organizing and managing the Annual Meeting as well as various Section Meetings.
• Developed marketing pieces and display booth design for conferences and meetings.
• Oversaw project milestones during implantation of iMIS membership management database.
• Editor of electronic monthly membership newsletter and quarterly publication for membership.

• Member of a dedicated team established to interact with 120+ contracted towing companies around the United States. Duties included:
• Handled contract negotiation and enforcement with service providers and oversaw the procurement of related goods and products.
• Responsible for developing and implementing responsive co-op advertising programs.
• Handled materials and financing for independently owned and operated towing companies.
• Developed and implemented promotions and special events at marine centers and trade shows.
• Participated in the sale of enhanced towing “insurance” packages to members and non-members.

• Provided immediate, thorough and competent analysis of information supplied by the insured and independent marine surveyors regarding claims.
• Reviewed repair / replacement estimates.
• Appointed outside experts (marine surveyors and investigators).
• Responsible for the rapid and accurate resolution of claimed losses in accordance and compliance with the Fair Claims Practice Act of the state in which the policy was written.
• Negotiated with salvage companies for wreck removal and the sale of salvage.
• Negotiated with repair yards for repair of damaged vessels.

Ba, Criminal Justice

Certified, Executive Social Media Strategy Bootcamp

Certified, BrazenU Executive Social Media Strategy Bootcamp. Completed a rigorous 4-week curriculum focused on creating and executing a.

Aa, Criminal Justice