James Mc Nab
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James Mc Nab Email & Phone Number

Group Chief Commercial Officer and Chief Executive Africa and Middle East at Basebone Management Ltd | Digital Content Provider
Location: Nicosia, Cyprus 22 work roles 2 schools
1 work email found @2929interactive.com 1 phone found area 416 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Role
Group Chief Commercial Officer and Chief Executive Africa and Middle East
Location
Nicosia, Cyprus
Company size

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Quick answer

James Mc Nab is listed as Group Chief Commercial Officer and Chief Executive Africa and Middle East at Basebone Management Ltd | Digital Content Provider, a with 59 employees, based in Nicosia, Cyprus. AeroLeads shows a work email signal at 2929interactive.com, phone signal with area code 416, and a matched LinkedIn profile for James Mc Nab.

James Mc Nab previously worked as Group Chief Commercial Officer & Chief Executive Africa & Middle East at Basebone Management Ltd | Digital Content Provider and Director at Kesando. James Mc Nab holds Msc, Global Marketing from University Of Staffordshire.

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{first}@2929interactive.com
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Profile bio

About James Mc Nab

I’m a results orientated, commercially astute management professional with demonstrated success, leading global businesses and delivering projects by bringing together diverse cross functional teams.Having started my career in PR, followed by Commercial Marketing roles with Formula 1 and Football (both the English Premier League and Portuguese Primeira Liga) I’ve spent the last 23 years in the telecoms/mobile digital industry working in fields covering TV, Casino’s, Sportsbook and for the past 12 years in the digital content OTT Sector. As Group Chief Commercial Officer, I'm responsible for Carrier Relations, Aggregation, Business Development and roll out of the groups OTT services with Mobile Network Operators. I also serve as Chief Executive for the groups African and Middle Eastern subsidiaries. As a long-standing liaison to numerous regulatory bodies covering 5 continents, I have been on the board of the South African VAS regulatory association, WASPA since 2013. I also sat on the EMEA Board at MEF (Mobile Ecosystem Forum, a global trade body) and was chair of their Africa Steering Committee, from 2015 to 2019.Outside of the telecoms arena, I was appointed a member of the Management Board of the Metropolitan Golf Club, overseeing corporate governance, marketing and finance.

Listed skills include Mobile Marketing, Product Management, Business Development, Strategic Partnerships, and 33 others.

Current workplace

James Mc Nab's current company

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Basebone Management Ltd | Digital Content Provider
Basebone Management Ltd | Digital Content Provider
Group Chief Commercial Officer and Chief Executive Africa and Middle East
Nicosia, Cyprus
Website
Employees
59
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22 roles · 34 years

James Mc Nab work experience

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Group Chief Commercial Officer & Chief Executive Africa & Middle East

Current

London, Uk, Gb

As a key member of the management team, I am responsible for Mobile Network Operator relations, our expansion strategy and all applicable commercial models relating to our product offering in the OTT environment. I am also responsible for our subsidiary businesses across Africa and the Middle East.

Mar 2013 - Present

Director

Current
Kesando
2022 - Present ~4 yrs 6 mos

Director

Current
Basebone Egypt Llc
2021 - Present ~5 yrs 6 mos

Director

Current
Basebone Kenya Limited
2016 - Present ~10 yrs 6 mos

Chairman & Board Member

Current

Gauteng , Za

WASPA is a trade association and self regulatory body for the South African mobile market, supported by all Mobile Network Operators in the country.I'm serving my third (3rd) term as Chairman where I held the same position in 2017 and 2023. I've been a serving board member to the Association since 2013, and has held various roles within the ecosystem, they being:Chairman, 2017, 2023 & 2024Vice Chairman, 2018 & 2019Treasurer, 2021Communications Portfolio, 2013, 2014 & 2018Code of Conduct Portfolio, 2015, 2016 & 2022Telco Affairs Portfolio 2019, 2020 & 2021WASPA was formed in 2004 as a self-regulatory body with a mandate to represent and regulate its voluntary members, which provide mobile-based Value Added Services (VAS), otherwise known as WASPs. Since its formation, Membership of this industry body with a recognised Code of Conduct has been made compulsory by all Mobile Network Operators in South Africa for all WASPs. Over and above the membership, WASPA also has a compliance department that checks advertising, and test services on a daily basis, working alongside leading compliance monitoring and security companies. WASPA is also a prominent member of the International Audiotext Regulators Association.

Aug 2013 - Present

Director

Current
Basebone Pty Limited
Oct 2012 - Present

Chairman & Board Member

Metropolitan Golf Club
Sep 2021 - Sep 2023

Chief Operations Officer

Sprint Media

As part of the executive team, I had responsibility for the strategic & operational leadership of the company's global sales, marketing and services. In addition to driving sales and marketing programs, I was also responsible for operational improvements of systems, business development (including identification and launch of services in new territories), product development , product & customer support services, branding, advertising,legal & compliance, public relations, market research, relationship marketing, commercial management and supplier/partner management.Sprint Media became part of the Basebone Group in 2013.

Mar 2011 - Mar 2013

Head Of Mobile

Ccmedia Network

Responsible for the mobile division, its strategy and P&L across all territories.Development of its adult mobile portals and its casino mobile portals, selecting key partners across, gaming, casino and ad-hoc mobile initiativesStrategic development of mobile messaging and mobile marketing initiativesMobile product developmentUser interfacesCustomer acquisition & retention strategiesIdentification of new revenue opportunities across mobile and web channelsStrategic partnershipsCC Media Network run the online gaming and casino, Jackpot Games, and Live Cam Video Chat Services and Technology for cleints.

2010 - 2011 ~1 yr

Mobile Projects Director

29/29 Interactive

As part of the executive management team, we offered consultancy services across many business areas within the mobile marketing space. Our expertise, enabled us to advise on commercial, compliance & regulatory, content acquisition, business development, marketing, new media & digital strategies, PR & routing and application service provisions to a variety of clients including Aggregators, Corporates, Interactive Agencies, Marketing Agencies, Mobile Marketing Agencies, Platform Providers, Publishers & Record LabelsSome of its clients included: Yahoo, Trinity Mirror Plc, WIN Plc, Mofilm, Dial-a-Phone, Momac, Icommunicate Group, Simm Events Ltd, 767 Media, In2Tel, Datz, Oxygen8, Icon Mobile, Dynmark International, Brainstorm, No Debt Now, Omnisity, The Juice Group, Website Brokers, Ace Options & Bujinkan Ryuko Dojo UK

2007 - 2011 ~4 yrs

Head Of Mobile

Gibraltar, Marina Bay, Gi

Responsible for the mobile division, its strategy and P&L across all territories.Development of its mobile portal, selecting key partners across sportsbook, gaming, casino and ad-hoc mobile initiativesDeployment of mobile messaging and mobile marketing initiatives as part of its marcomms strategyMobile product developmentUser interfacesCustomer acquisition & retention strategiesIdentification of new revenue opportunities across the mobile channelStrategic partnerships

2010 - 2010

Director Of Marketing

London, Gb

Responsible for the the creation and rebranding of the company from PNC to INVOMO formed from the merger between PNC and Band X.Development, implementation and management of corporate strategic intent of the business covering B2B markets. Development and management of the mobile division across the group, bringing online a mobile platform capable of handling the consumer needs of some of our major clients such as Trinity Mirror PLC. Development of Product Launch strategy, including Joint Venture with Hewlett Packard, and deployment of a User Generated Content platform provided by Momo.

2006 - 2007 ~1 yr

Head Of Corporate Affairs

Birmingham, Gb

As part of the ExCo team, I had responsibility of handling the strategic entity of the groups B2B & B2C marketing communications and PR focus globally.Additionally the role also encompassed responsibility for regulatory, sponsorship, market analysis & research, strategic partnerships & product launches.

2004 - 2006 ~2 yrs

Group Marketing Manager

Birmingham, Gb

Responsible for providing a comprehensive B2B marketing function across all global locations

2003 - 2004 ~1 yr

Marketing Manager

Gb

Managing the marketing function, highlighting the company's offering of Intelligent Networking Solutions.Launching and managing the marketing function of it's JV mobile offering Toneylogo to the UK market, one of the first mobile ringtone companies

2001 - 2003 ~2 yrs

European Marketing Campaigns Manager

Miami, Florida, Us

Development, Management and Implementation of Direct Marketing strategies across Europe.

2000 - 2001 ~1 yr

Marketing & Commercial Consultant

The Juice Group

marketing/commercials relating to merchandising deals with leading football clubs, including FC Porto, FC Benfica and Sporting Lisbon

Jul 1999 - Oct 2000

F1 Sponsorship Consultant

Psm Formula 1 Management

developing marketing strategies for potential sponsors of Formula One and CART Series - strategies created for clients such as Coca-Cola & BT

1999 - 2000 ~1 yr

Assistant Press & Public Relations Officer

Stafford, Gb

Assistant Press & Public Relations Officer

1998 - 1999 ~1 yr

Market Researcher

Famac Network Limited

Fulfillment of Market Research projects into parcel/freight/supply chain during University vacations

1993 - 1997 ~4 yrs
Team & coworkers

Colleagues at Basebone Management Ltd | Digital Content Provider

Other employees you can reach at basebone.com. View company contacts for 59 employees →

2 education records

James Mc Nab education

Msc, Global Marketing

University Of Staffordshire

A Levels, Politics & Economics, Spanish, German, Ancient History

Malvern College
FAQ

Frequently asked questions about James Mc Nab

Quick answers generated from the profile data available on this page.

What company does James Mc Nab work for?

James Mc Nab works for Basebone Management Ltd | Digital Content Provider.

What is James Mc Nab's role at Basebone Management Ltd | Digital Content Provider?

James Mc Nab is listed as Group Chief Commercial Officer and Chief Executive Africa and Middle East at Basebone Management Ltd | Digital Content Provider.

What is James Mc Nab's email address?

AeroLeads has found 1 work email signal at @2929interactive.com for James Mc Nab at Basebone Management Ltd | Digital Content Provider.

What is James Mc Nab's phone number?

AeroLeads has found 1 phone signal(s) with area code 416 for James Mc Nab at Basebone Management Ltd | Digital Content Provider.

Where is James Mc Nab based?

James Mc Nab is based in Nicosia, Cyprus while working with Basebone Management Ltd | Digital Content Provider.

What companies has James Mc Nab worked for?

James Mc Nab has worked for Basebone Management Ltd | Digital Content Provider, Kesando, Basebone Egypt Llc, Basebone Kenya Limited, and Waspa (Wireless Application Services Providers' Association).

Who are James Mc Nab's colleagues at Basebone Management Ltd | Digital Content Provider?

James Mc Nab's colleagues at Basebone Management Ltd | Digital Content Provider include Jarryd Gray, Manuel Ahumada Pérez, Paolo Brizzolari, Henry Manders, and Pablo Landin.

How can I contact James Mc Nab?

You can use AeroLeads to view verified contact signals for James Mc Nab at Basebone Management Ltd | Digital Content Provider, including work email, phone, and LinkedIn data when available.

What schools did James Mc Nab attend?

James Mc Nab holds Msc, Global Marketing from University Of Staffordshire.

What skills is James Mc Nab known for?

James Mc Nab is listed with skills including Mobile Marketing, Product Management, Business Development, Strategic Partnerships, Mobile Devices, Mobile Payments, Mobile Technology, and Negotiation.

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