Jesus Manuel Crende Vera Email & Phone Number

Panama

Responsible for achieving the sales and profit budgets for Latin America in addition to growing the market.

Panama

Responsable de la gestión comercial y de Marketing para toda la gama de productos profesionales de Bona. Reportando directamente al Gerente de Bona para Lationamérica, las responsabilidades que se incluyen en el puesto está el desarrollo e implementación de la política comercial para los 20 paises gestionados. Así como el establecimiento de los planes de Marketing, redes sociales, y herramientas y programas desarrollados on-line para conseguir los objetivos establecidos desde la gerencia. Responsable del establecimiento de la gestion promocional de los productos por cada uno de los países y el establecimiento de las herramienas y la politica de precios dependiendo del canal de distribucion. Dentro de las responsabilidades de este puesto se incluyen el desarrollo de los canales de Retail y la gama de productos Sportive para los paises incluidos en la región.

Madrid Area, Spain

Responsable de la gestion comercial de los productos de Tuka Bamboo para la zona centro de España. Dentro de la gestión comercial se incluye la visita continuada de estudios de Arquitectura y prescriptores de proyectos, así como seguimiento de las cuentas activas de profesionales del sector. Dentro de las responsabilidades se incluye el seguimiento de la instalación de los proyectos realizados así como la post-venta. Gestion directamente cuentas claves (KA) dentro del sector de la construcción para el canal retail con productos especificos para el consumidor final. Gestión de distribuidores locales y grupos de compras. Así mismo dentro de las responsabilidades se incluía el desarrollo de nuevos canales de distribución dentro de la zona asignada con proyectos y productos especializados.

Product and Sales manager, Floor Care productsEspaña y Portugal.Responsable de la gestion de la gama de productos de Fool Care para España y Portugal. Gestionando directamente cuentas claves (KA) donde se incluyen grandes superficies, distribuidores locales y grupos de compras.Responsable de la gestion promocional de los productos y la implementacion de la correcta politica de precios dependiendo del canal de distribucion. Dentro de las responsabilidades de este puesto esta el desarrollo de productos demandados por el mercado así como el mantenimiento de los canales de distribucion convencionales como el desarrollo de nuevos canales de distribucion que garantizen un nivel de beneficios optimos durante la vida de cada uno de los productos dentro de la gama de los productos de Floor Care ( cuidado y mantenimiento de todo tipo de suelos)ENG• Responsible for meeting budgetary and sales targets by developing sales in the retail and professional channels, as well as developing new distribution channels for the floor Care Products. • Reporting to the Country Manager and to the Floor Care Division Manager ( USA) The main responsibility of this position is to manage mass market key accounts and over 25 different professional distributors in Spain and Portugal and develop new products for specific new distribution channels for the range of floor care products.• As product manager I have to develop a complete sales plan that includes advertising, special promotion and media planning for all the products paying special attention to Key accounts. • The position requires handling a budget of 5% of the total amount of sales for advertising and promotional actions and a total budget of 550.000 euros (2009) of total turnover for Spain and Portugal with special attention to net profit (10-15 %) and sales margins of 38 % over sales

Responsible for meeting budgetary and sales targets by developing sales in the retail and promotional channels as well as in the casino's sector. I have consistently achieve and surpass Key Performance Indicators* Reporting to the Country Manager with responsibility for the management of mass market key accounts and over 15 different distributors within the assigned territory such as Corte Inglés, Fnac, Carrefour, Auchan, Makro, Media Markt, Toys "R" us and different toy chain stores.* Controlling management accounts with attention to essential criteria for net profit and sales margins.* Maximising every sales opportunity by promoting new types of promotional products and campaign into different industry sectors with emphasis on key accounts such as Mac Donald's, Nestlé, Heineken and major marketing agencies were high level of negotiations are being conducted.* Communicating daily with headquarters with different departments (Finance, logistics, pre-press and sales account support) to ensure effective delivery and control over each order placed.* Reviewing and evaluating weekly sales plan achievement and producing an end of week spreadsheet* Supporting and coaching local distributors on the different aspects of the products in order to maximized their sales potential.-0-

• Promoting and selling logistics solutions to museums and cultural institutions.• Reporting to the sales manager, responsible for the central area of Spain that includes ( Madrid, Castilla la mancha and Castilla Leon).• Conduct customer visits and after-sale services• Work closely with the operations department to oversees the correct delivery of important paintings and art sculptures.

-0-Mecalux Servis, S.A. ­; · Promoting and selling the logistic directory www. Logismarket.com that provides potential customers with aninternational logistic directory.· Reporting to the area manager, responsible for southern part of Madrid.· Conduct customer visits and follow up procedures · Work closely with the after sales department for the correct handling of the data given by the customer.

* Managing 7 convenience stores and becoming Training Store Manager for the whole region, manager of the Store of Excellence and Area Manager Designate* Encouraging the highest possible standards of customer service from the team and maintaining the smooth day-to-day operation of the stores* Maintaining good staff relations through effective communication, leadership, discipline and motivation* As Training Store Manager for all trainees, achieving the successful induction of 48 new employees.

Bsba, Finance-Marketing

Activities and Societies: Sigma Alpha Epsilon, 1990, Social Chairman Sigma Alpha Epsilon, 1990 - 1991 Eminent Archon 1987 NAIA National.

Bsba Degree, Finance / Marketing

Direct marketing 1996 ESIC, Madrid Duration: 18 Months