Jason F. Email & Phone Number

Boulder, Colorado, United States

Product Marketing Lead - SAFe CoPilotLed the development and hosting of targeted webinars for key agile roles, providing actionable GenAI integration tips and achieving high engagement. Spearheaded the creation of value propositions and key messaging, ensuring alignment with brand vision and market needs. Directed content strategy for the SAFe CoPilot newsletter, blending original content with curated AI insights to keep users informed and engaged.Product Marketing Lead - SAFe SkillsConducted pricing research to establish competitive a la carte and bundle pricing, ensuring maximum revenue potential. Developed and deployed comprehensive product messaging, including value propositions tailored to the SAFe Skills product line.Product Marketing Lead - SAFe Micro-Credential CoursesLed the development of strategic product messaging for SAFe Micro-Credential Courses, effectively positioning the product in the market. Directed partner enablement efforts, aligning partner goals with product objectives, which drove increased adoption. Managed sales enablement by providing targeted tools and training, and executed a comprehensive launch plan, ensuring a strong and sustained market presence.Brand Strategist - SAFe Criticism and Reputation ManagementLed a strategic initiative to address and mitigate negative brand perceptions, prioritizing key issues based on their impact on business performance. Developed and executed messaging strategies to control the brand narrative and align with core values. Conducted enablement sessions with executives, partners, and sales teams, equipping them to effectively address brand perceptions and reinforce positive narratives in their interactions.

Denver, Colorado, United States

Finn Global Insights team lead responsible for the design, execution, analysis and reporting of primary and market research in support of brand communication strategies.

Original member of Quartz Insights, a strategic unit dedicated to delivering commercial advantage for Quartz — direct and indirect — by providing breakthrough intelligence and insights to key internal and external partners.

Greater New York City Area

Directed talented, cross-functional teams in the development and execution of high-impact social media initiatives.

Greater New York City Area

Original member of Skratch, a digital media company creating award-winning video content focused on golf entertainment and lifestyle. I was responsible for content strategy and programming including development of branded content and executive production of long-form content.

Greater New York City Area

KBS is a global marketing and advertising agency.I was accountable for the development and execution of content strategies for a wide range of clients, and led a team of strategists in the NYC office.Successes include increasing customer base engagement by over 200% via the launch of a content marketing program with 50+ pieces of original content showcasing local entrepreneurs and craftsman for a regional brand.

Greater New York City Area

KBS is a global marketing and advertising agency.I was accountable for the development and execution of content strategies, and management of media partnerships for technology, automotive and OTC brands.

Greater New York City Area

KBS is a global marketing and advertising agency.I was responsible for the execution of social media campaigns in support of new vehicle launches for BMW USA.