I’m a mixed-breed marketing, advertising and fundraising copywriter based in sunny WA. Born into the London ad agency world in the mid-90s, I cut my teeth writing for big brands such as WHSmith, Coca-Cola Schweppes and NatWest Bank. But it wasn’t until the early noughties that I found my true calling, writing for tourism, ethical brands and the non-profit sector. As the vertically-challenged, ginger half of Caboodle Copywriting, I’m keen to share all that I’ve gained with more great brands and causes - providing agency-quality copywriting and branding expertise. My specialities include:• Brand building. Brand naming and positioning, strategy and style guides.• Messaging. Purpose, vision and mission statements, taglines and value propositions.• Copywriting. Marketing collateral, website content, blog articles, email campaigns.• Fundraising. Campaign development, donor engagement through storytelling, case for support development, and impact reports.Here are just a few of the brands I’ve written with passion for:Tourism & HospitalityTourism Western Australia - destination copywriting, eDMs and itinerariesAustralia’s North West - web copywriting and campaign contentRottnest Island Authority - brochure copywritingCity of Armadale - copywriting for walk-and-drive trail guides/itinerariesWhiteman Park - advertising and web copywritingBerkeley River Lodge - web copywritingeCommerceThermomix Australia - product descriptions, website content, blog articlesENJO Australia - web copywriting, email marketing, print marketingHealth & TechnologyHealthEngine - messaging, brand voice style guide, website content, case studiesNon-profitsVinnies - case for supportAnglicare WA - fundraisingPetRescue - fundraising, impact reporting, email marketing, web copywritingPet Medical Crisis - brand development and messaging, website content, fundraisingHepatitis Australia - web copywritingTangaroa Blue Foundation - case for support copywriting