Licensed REALTOR®️ with BRIX Real Estate in the state of Minnesota

As a property manager and experienced real estate investor and marketing professional, i'm putting my skills towards helping others achieve their goals of investing in short term rental properties within Minnesota.

Britflipper Properties LLC is the real estate investment side of my businesses. I created the brand - The Hygge Suite - as my short term rental brand of properties, and currently own and manage three properties in Northern Minnesota.

Licensed REALTOR®️ with Brick & Banister in the state of Minnesota

• Lead the Marketing team to achieve aggressive growth goals through full marketing mix, utilizing digital marketing to increase lead generation and brand awareness.• In the 5 months since I joined, leads have increased by 71%• Implemented agile scrumban to the Marketing team to better organize the workload and deliver more and faster• Developed and implemented a strategic roadmap of lead generation improvements from integrating HubSpot and Salesforce for end to end reporting, to mapping universal lead definitions and the lead generation process for the company

My role was to provide marketing leadership to help grow the commercial segment and strengthen relationships with Architects. I was previously the marketing lead for all of Andersen's strategic accounts, and also our sports sponsorships.• Created a long term marketing strategy for the commercial segment centered around content marketing and thought leadership.• Led an umbrella strategy project to create a holistic and customer centric suite of conversion and loyalty programs for the trade with key performance indicators to measure future success.• Created an exclusive strategic account program to help drive sales growth and promote partnership.• Drove national promotions and social influencer marketing for the first time in partnership with strategic accounts.• Championed the development of processes and tools in the commercial and architectural segments.• Built open and honest relationship with the American Institute of Architects (AIA) where we explore ways to strengthen and expand the relationship.• Innovated through COVID-19 to convert architect lunch and learns to a webinar format for the first time. Since this we've trained over 4000 architects in less than a year.

• Responsible for the consumer facing segments within Cummins, I championed the digital transformation within marketing for my segments.• Managed a team of 4 people across 3 market segments deliver sales growth through marketing initiatives.• Championed the first live chat launch and email nurture campaigns within Cummins.• Redeveloped the website to be better optimized for lead generation, with more consumer focused language and content aligned to the buyers’ journey. This resulted in an increase in lead generation by239% over the previous year.• Optimized the digital advertising strategy which resulted in increased web traffic from paid search by350%.• I championed a content marketing program which resulted in an average of 11 million impressions per month.• I introduced Prizm segmentation which helped to drive a deeper understanding of our target audience Personas and further reduce waste in paid online advertising campaigns.• All of these initiatives contributed to growing the residential generators business by 100% in two years.

• Worked on a long term market strategy to help drive market growth.• Took complex data and delivered purposeful insights and recommendations to steer our new product development.• Developed tools and techniques to try and estimate potential market sizes of new products, using inputs from various data sources.• Received great feedback from marketing leadership for the product line refresh recommendation I created. I gathered and analyzed a vast amount of complex data and put it into a format that helped leadership make an informed business decision.

• My role consisted of acting as gatekeeper for all product changes on a global level, and driving functional excellence improvement work.• Used Six Sigma problem solving to redesign part of the new product development process. The new process saw a reduction in issues at the close of a project.• Helped develop the product swimlane of the cross-functional business planning process.• Helped develop the marketing swimlane in the new product development process to enable product development to become more customer centric.

• The role consisted of global capacity management and development of the engineering support team.• Managed and developed a team of 7 across a varied range of disciplines, from technical library management to global training and talent development.• Used Six Sigma to create an SLA and long term strategy for the administrative team to help reduce non-value added work in engineering.• In this role I experienced many challenging HR issues with staff, which gave me great experience and knowledge on how to handle tough situations in a positive and constructive way.

• Global marketing role involving branding, strategic planning, marketing campaigns, email marketing, editorial, advertising, website development.• Brand champion for the turbo division.• Led a project involving consumer research and profiling, to create a strategy to improve the brand positioning within the market. It was recognized as an excellent example of ‘text book’ marketing work by leadership.• Championed the implementation of the first email marketing solution at Cummins.• Led the implementation of a global product nomenclature change. This involved training over 3000staff globally in multiple languages.• Introduced a process to create brand names for the company's new products using Six Sigma.• Set up an e-commerce approach to ordering branded merchandise.• Used Six Sigma to create and implement a marketing swimlane in the new product development process for the turbo division.

• I had responsibility for integrated marketing including website, PR, advertising and direct marketing.• Delivered a rebranding project implementation after a corporate takeover.• Introduced e-mail marketing and improved enquiry level by 460% on previous year’s direct marketing efforts.• National construction award won as a result of an award submission I created.• Devised innovative product marketing campaign, leading to an increase in enquiry levels of 233%.

• Varied marketing role from website management to internal communications.• Created targeted local media plans and dealt with crisis PR management on a national level.• Organized local and national events of varying scales.• Developed Adobe Creative Suite and website development skills. Website redevelopment was praised highly by the Audit Commission.• Aided the strategy development for sheltered housing through research.• Championed and led the rebrand of the company.• Created marketing campaigns to improve sales revenue within problem areas of the business; leading to a reduction in vacancies from approximately 10% to 8%.