Content is more than just a piece of writing, or a blog on a website. It's starts with an idea, a really good one. A leading thought based on evidence and experience that gets people in an industry thinking or doing differently.Then it’s shared across channels as part of a considered strategy, where it’s consumed quickly and in slower, considered ways. Through articles, videos, podcasts, webinars, white papers and media mentions. It begins as one idea but it goes on to seed many more.That's how I see it anyway. And it's the reason I made content marketing my career.
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Marketing And Engagement ManagerTaimahi TrustNelson, Nz -
Member Board Of TrusteesTaimahi Trust Aug 2024 - PresentWhangarei, Northland, New ZealandDeveloping the organisation's marketing strategy -
Content LeadTra Jan 2024 - PresentAuckland, New ZealandLeading the thought leadership and content strategy for TRA across New Zealand and Australia. -
Senior Marketing Advisor - Strategic Growth Initiatives (Global)Ghd Jun 2022 - Jan 2024Auckland, New ZealandCollaborated with internal Centre of Excellence teams to project manage numerous above the line, tier 1 global marketing campaigns delivered across digital channels, events, earned and paid media. Working with C-suite and Senior Leaders to develop and execute content strategies, drawing on best practice examples and industry knowledge.Leveraged global campaigns to empower stakeholders to secure speaking opportunities at global events including United Nations conferences. -
Marketing & Communications Advisor (New Zealand/Pacific)Ghd Mar 2021 - Jun 2022Auckland, New ZealandDelivering content and campaigns for the New Zealand/Pacific region. • Managed the New Zealand business' largest recruitment campaign in recent years • Spearheaded a new strategic content and campaign approach for the NZPAC marcomms team• Mentored the winning Smart Seeds 2020 team -
Communications And Engagement SpecialistAuckland Council Sep 2019 - Mar 2021Auckland, New ZealandDeveloping and implementing content, marketing and communications strategies for infrastructure and environmental programmes to improve public sentiment. -
Low Carbon Specialist (Sustainability Marketing/Communications)Auckland Council Nov 2018 - Sep 2019Managed the marketing and communications strategy for a regional behavioural change programme to reduce the carbon footprint of Aucklanders. -
Account ManagerRight Hand Man Ltd Nov 2017 - Oct 2018Auckland, New ZealandDeveloped tailored marketing and campaign strategies for small business owners to increase their sales. -
Assistant - League 4 Life FoundationNew Zealand Rugby League (Nzrl) Feb 2017 - Nov 2017Auckland, New ZealandEstablished the day to day operations, strategy and administration for the League 4 Life Foundation to improve the efficacy of the not-for-profit.
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Corporate Responsiblity CoordinatorIntercontinental Hotels Group (Ihg®) Jul 2014 - Jul 2016London, England, United KingdomAdvised on the strategic development and implementation of community and sustainability programmes delivered in over 5,000 hotels worldwide.
Jo Wyld Education Details
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Human Geography
Frequently Asked Questions about Jo Wyld
What company does Jo Wyld work for?
Jo Wyld works for Taimahi Trust
What is Jo Wyld's role at the current company?
Jo Wyld's current role is Marketing and Engagement Manager.
What schools did Jo Wyld attend?
Jo Wyld attended The University Of Sheffield.
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1shaw.ca
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