Content is more than just a piece of writing, or a blog on a website. It's starts with an idea, a really good one. A leading thought based on evidence and experience that gets people in an industry thinking or doing differently.Then it’s shared across channels as part of a considered strategy, where it’s consumed quickly and in slower, considered ways. Through articles, videos, podcasts, webinars, white papers and media mentions. It begins as one idea but it goes on to seed many more.That's how I see it anyway. And it's the reason I made content marketing my career.