Ioanna Lioliou Email and Phone Number
A self-motivated and result-oriented Marketing executive with 17 years of experience in the FMCG Marketing field. Conscientious and hard-working team player with proven ability to develop brand strategies that increase market share and profitability in challenging market contexts.An analytical and strategic manager, with a blend of technical, theoretical and people skills aimed to deliver results and achieve corporate objectives through innovation and collaboration. Expertise includes: ʚ Brand / portfolio growth through delivering and exceeding volume and market share objectives.ʚ Implementation of ATL, BTL & Digital growth strategies ʚ Development of brand strategy and marketing plans for strong, new or remerchandised products.ʚ Cross-department collaboration in everyday responsibilities, such as forecasts development, regulating inventory, optimizing the factory’s technological resources and more.
Minerva Sa Edible Oils Enterprises
View- Website:
- minerva.com.gr
- Employees:
- 85
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Group Product ManagerMinerva Sa Edible Oils Enterprises Jan 2020 - PresentResponsible for the Vinegar and Cheese categories along with the acquisition and smooth integration of Brava brand (mustard, mayonnaise, ketchup & sauces categories). Reporting directly to Marketing Director.
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Group Product Manager - Minerva Sa Edible Oils & Food EnterprisesPz Cussons Sep 2014 - Dec 2019Responsible for the ambient product portfolio of the company and its international business assortment: 1) Oils’ category (Minerva & Horio brands),2) Vinegars’ category (Top brand), 3) Minerva international brand (olive oil,cheese and vinegar products)Direct reporting to the Marketing director.Responsible for brand strategy development, P&L ownership, portfolioexpansion and brand stretchability in new categories. -
Brand ManagerE.J. Papadopoulos Sa May 2011 - Oct 2014Managing marketing accounts of brands Gemista Papadopoulou and Caprice.● Supervision of the launch of 4 new products. ● Design and implementation of the digital and social media campaigns for the accounts of Caprice, Gemista and Papadopoulos biscuits. ● Development of CSR strategy - design and implementation of relevant procedures.● Plan, design and launch of the new company's website. -
Junior Brand ManagerE.J. Papadopoulos Sa Sep 2009 - May 2011Managing a portofolio of brands: Caprice, Mama's, Choco Orange, Choco Berry, Mascot, Choco Milky, Vanilla and Cocoa biscuits.● Planning, design, implementation, coordination and monitoring of all stages of the launch of the new Capriccio Papadopoulou product range. Made possible an impressive launch within 3 months!● Preparation and monitoring of annual production forecasts and their evaluation.● Creation of 5 television spots of Caprice, Gemista and Capriccio.
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Assistant Product ManagerE.J. Papadopoulos Sa Nov 2007 - Sep 2009Marketing account ownership of brands: Caprice, Mascot, Choco Orange, Choco Berry and Choco Milky.● Regularly monitoring budget expenditure for each brand.● Development of penetration, brand awareness and brand image - implementation of ATL & BTL advertising techniques.● Launch of the company's website.
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Marketing InternshipMakro Cash & Carry Hellas Wholesale S.A. Nov 2006 - Dec 2006Development and support of customer relationships through targeted telephone calls and monitoring in-store promotional activities (merchandising, placing seasonal promotional packages).
Ioanna Lioliou Education Details
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University Of PiraeusBusiness Administration And Management - Executive M.B.A. -
Athens University Of Economics And BusinessMarketing & Communications
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Marketing / Communication -
European School Of Brussels
Frequently Asked Questions about Ioanna Lioliou
What company does Ioanna Lioliou work for?
Ioanna Lioliou works for Minerva Sa Edible Oils Enterprises
What is Ioanna Lioliou's role at the current company?
Ioanna Lioliou's current role is Group Product Manager at Minerva SA Edible Oils Enterprises.
What schools did Ioanna Lioliou attend?
Ioanna Lioliou attended University Of Piraeus, Athens University Of Economics And Business, Kedge Business School, European School Of Brussels.
Who are Ioanna Lioliou's colleagues?
Ioanna Lioliou's colleagues are Michalis Sakellaridis, Angeliki Nikoli, Lenia Diamantopoulou, Antonia Sousa, Isaac Oliveira, Gregory Psomas, Prabhat Tiwari.
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IOANNA LIOLIOU
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