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Well-organized and results-driven marketing and communications professional with experience in the non-profit and for-profit sectors. Outstanding track record in managing and delivering quality projects that are on budget and on time.Specialties: Adobe Photoshop, Illustrator, and Indesign, Advertising, Budgeting, Business plans, Consulting, Content Management, Drupal, Customer Relations, Market Planning, Marketing, Microsoft Access, Excel, Publisher, Word, Powerpoint, Visio, Newsletters, Press Kits, Press Releases, Public Relations, Strategic Planning, Trade Shows.
Fresh Energy
View- Website:
- fresh-energy.org
- Employees:
- 57
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Chief Communications OfficerFresh EnergyMinneapolis, Mn, Us -
Lead Director, Communications And EngagementFresh Energy Nov 2019 - PresentGreater Minneapolis-St. Paul Area -
Communications And Marketing ConsultantIndependent Consulting Jan 2006 - Present- Consult on communications and graphic design at organizations including National Parks of Lake Superior Foundation, EPPA, Meshbesher & Spence, Conservation Corps of Minnesota and Iowa, CB Productions, 3AM Productions, Classical Actors Ensemble, Pioneer Place on Fifth Theater Company.
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Communications DirectorBicycle Alliance Of Minnesota Dec 2014 - Nov 2019Minneapolis, Mn -
Marketing CoordinatorStillwater Area Public Schools Feb 2013 - Dec 2014Stillwater, Mn- Creation of district’s marketing plan, including development and implementation of targeted strategies and tactics.- Implemented new district-wide external mass email communication strategy and online tool.- Work with district leaders to successfully plan and implement marketing and marketing-related strategies and tactics associated with the Strategic Plan and vision of the district.- Produce school and district-specific print and digital marketing materials, including high quality videos. - Manage budget of over 50k for targeted events, activities, materials for families, and promotional tools.- Redesigned marketing collateral to reflect new branding.- Created and implemented a plan to reach out to disconnected audiences including senior citizens, alumni and new families with targeted marketing presenting individualized offers, opportunities, and give-aways.- Manage and monitor engagement on all social media district-wide, driving an increase of more than 20% in district Facebook followers and 40% of Twitter followers. - Maintain and update web content using Drupal content management system, site averages 20,000 visits each month.- Annually organize over 50 volunteers to connect personally with more than 5,000 community members at the Washington County Fair. - Present on district marketing initiatives and best practices at community meetings and conferences.- Regularly pitch district activities, initiatives and accomplishments to media via media releases and calls.- Worked closely with district leaders to communicate the need for, and successfully win a $13 million levy by creating collateral, managing an online forum, and monitoring online comments. -
Communications And Marketing ManagerEmergency And Community Health Outreach (Echo) May 2010 - Feb 2013St. Paul, Mn- Experience working with and facilitating conversations with doctors and major health organizations including HCMC, CentraCare Health System, Medica, local public health, and more, and other subject matter experts to achieve goals, create and agree upon content, and collaborate on promotional efforts.- Extensive writing for a variety of internal and external channels including: marketing and communications collateral, media releases/advisories, online web content, print, social media, trade publications, and more. - Earning media interviews and stories with mainstream and targeted media sources including MPR, WCCO Radio, Latino Communications Network (LCN), Minnesota Healthcare News, Minnesota Women’s Press, and more.- Expansion of social media efforts around Facebook, Twitter, and YouTube, which now average over 40,000 impressions and views monthly, an increase of 400% in two years- Work with minimal and no advertising budget to accomplish goals and produce results through earned advertising. - Implementation and management of successful intern program, including sourcing and managing two communications interns per quarter.- Creation of a system for tracking and reporting on monthly communications metrics and impact.- Expansion of organization’s relationships with diverse and often limited English speaking communities, including doctors, government workers, community members, and more.- Creation of organization’s overall and programmatic marketing and communications plans including development and implementation of strategies and tactics. - Accountable for all branding and graphic design.- Led increase in television Nielsen ratings by 300% for key television programs.- Led non-English emergency response communications efforts at city, county, and state levels.
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Marketing AssociateThrivent Financial For Lutherans Apr 2008 - May 2010Minneapolis, Mn- Created a process that allowed Thrivent’s leaders in the field to build more robust, strategic, and actionable marketing plans for their Financial Representatives.- Co-led internal strategy, development, communications, and implementation of a new business and marketing planning process which resulted in over 90% field participation (approximately 2,250 Financial Representatives).- Provided strategic and tactical marketing consultation by working with Managing Partners and leadership teams on-the-ground and via teleconference.- Led field communications, support, and training for national events.- Managed a 70k budget through the Marketing CoOp program, led Division-wide strategy for use, and held point people accountable.- Traveled nation-wide to consult with Financial Representatives on marketing and communications plans. -
Marketing AssociateIntegreon Managed Solutions Jan 2007 - Jan 2008Fargo, Nd- Developed the company’s first internal e-newsletter and designed the platform for distribution of the company’s external customer e-newsletter.- Worked closely with executives in offices across the globe to develop marketing strategies and tactics and to prepare collateral and web solutions.- Held primary responsibility for planning and implementation of internal and external corporate functions and tradeshows. -
Communications InternOak Grove Lutheran School May 2006 - Dec 2006Fargo, Nd- Wrote and designed the monthly newsletter and support collateral.- Maintained and wrote content for the website.- Created an information sharing network with other private Lutheran high schools in the area.- Event planning activities which included promotional materials, organizing registration database, and program scheduling. -
Communications InternConcordia College 2005 - 2006Writing and sending news releases, proofreading documents, outreach to Minnesota churches, CD creation, and more.
Jo Olson Skills
Jo Olson Education Details
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Public Relations -
Communications
Frequently Asked Questions about Jo Olson
What company does Jo Olson work for?
Jo Olson works for Fresh Energy
What is Jo Olson's role at the current company?
Jo Olson's current role is Chief Communications Officer.
What is Jo Olson's email address?
Jo Olson's email address is jo****@****ail.com
What is Jo Olson's direct phone number?
Jo Olson's direct phone number is +121829*****
What schools did Jo Olson attend?
Jo Olson attended Concordia College, Concordia College.
What skills is Jo Olson known for?
Jo Olson has skills like Press Releases, Public Relations, Social Media, Newsletters, Marketing, Community Outreach, Nonprofits, Fundraising, Facebook, Web Content, Leadership, Proofreading.
Who are Jo Olson's colleagues?
Jo Olson's colleagues are Alexis Williams, Janiece Watts, Ken Paulman, Meggie Lavalley, Steve Merino, Faith Mainor, Mnm, Eric Fowler.
Not the Jo Olson you were looking for?
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Jo Ann Olson, SPHR, SHRM-SCP
Lafayette, In2macsales.com, aol.com -
Kimberly Jo Olson
Clearwater, Fl4envistacorp.com, gmail.com, gmail.com, pavementrecycling.com16 +195185XXXXX
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