Jo Olson Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

- Consult on communications and graphic design at organizations including National Parks of Lake Superior Foundation, EPPA, Meshbesher & Spence, Conservation Corps of Minnesota and Iowa, CB Productions, 3AM Productions, Classical Actors Ensemble, Pioneer Place on Fifth Theater Company.

Minneapolis, Mn

Stillwater, Mn

- Creation of district’s marketing plan, including development and implementation of targeted strategies and tactics.- Implemented new district-wide external mass email communication strategy and online tool.- Work with district leaders to successfully plan and implement marketing and marketing-related strategies and tactics associated with the Strategic Plan and vision of the district.- Produce school and district-specific print and digital marketing materials, including high quality videos. - Manage budget of over 50k for targeted events, activities, materials for families, and promotional tools.- Redesigned marketing collateral to reflect new branding.- Created and implemented a plan to reach out to disconnected audiences including senior citizens, alumni and new families with targeted marketing presenting individualized offers, opportunities, and give-aways.- Manage and monitor engagement on all social media district-wide, driving an increase of more than 20% in district Facebook followers and 40% of Twitter followers. - Maintain and update web content using Drupal content management system, site averages 20,000 visits each month.- Annually organize over 50 volunteers to connect personally with more than 5,000 community members at the Washington County Fair. - Present on district marketing initiatives and best practices at community meetings and conferences.- Regularly pitch district activities, initiatives and accomplishments to media via media releases and calls.- Worked closely with district leaders to communicate the need for, and successfully win a $13 million levy by creating collateral, managing an online forum, and monitoring online comments.

St. Paul, Mn

- Experience working with and facilitating conversations with doctors and major health organizations including HCMC, CentraCare Health System, Medica, local public health, and more, and other subject matter experts to achieve goals, create and agree upon content, and collaborate on promotional efforts.- Extensive writing for a variety of internal and external channels including: marketing and communications collateral, media releases/advisories, online web content, print, social media, trade publications, and more. - Earning media interviews and stories with mainstream and targeted media sources including MPR, WCCO Radio, Latino Communications Network (LCN), Minnesota Healthcare News, Minnesota Women’s Press, and more.- Expansion of social media efforts around Facebook, Twitter, and YouTube, which now average over 40,000 impressions and views monthly, an increase of 400% in two years- Work with minimal and no advertising budget to accomplish goals and produce results through earned advertising. - Implementation and management of successful intern program, including sourcing and managing two communications interns per quarter.- Creation of a system for tracking and reporting on monthly communications metrics and impact.- Expansion of organization’s relationships with diverse and often limited English speaking communities, including doctors, government workers, community members, and more.- Creation of organization’s overall and programmatic marketing and communications plans including development and implementation of strategies and tactics. - Accountable for all branding and graphic design.- Led increase in television Nielsen ratings by 300% for key television programs.- Led non-English emergency response communications efforts at city, county, and state levels.

Minneapolis, Mn

- Created a process that allowed Thrivent’s leaders in the field to build more robust, strategic, and actionable marketing plans for their Financial Representatives.- Co-led internal strategy, development, communications, and implementation of a new business and marketing planning process which resulted in over 90% field participation (approximately 2,250 Financial Representatives).- Provided strategic and tactical marketing consultation by working with Managing Partners and leadership teams on-the-ground and via teleconference.- Led field communications, support, and training for national events.- Managed a 70k budget through the Marketing CoOp program, led Division-wide strategy for use, and held point people accountable.- Traveled nation-wide to consult with Financial Representatives on marketing and communications plans.

Fargo, Nd

- Developed the company’s first internal e-newsletter and designed the platform for distribution of the company’s external customer e-newsletter.- Worked closely with executives in offices across the globe to develop marketing strategies and tactics and to prepare collateral and web solutions.- Held primary responsibility for planning and implementation of internal and external corporate functions and tradeshows.

Fargo, Nd

- Wrote and designed the monthly newsletter and support collateral.- Maintained and wrote content for the website.- Created an information sharing network with other private Lutheran high schools in the area.- Event planning activities which included promotional materials, organizing registration database, and program scheduling.

Writing and sending news releases, proofreading documents, outreach to Minnesota churches, CD creation, and more.

Ba, Public Relations

Activities and Societies: Lambda Pi Eta

Bachelor Of Arts In Communications/Public Relations, Communications