Joanna Lam Email & Phone Number

Anaheim, CA, US

Burbank, CA, US

• Designing and developing email customer journeys for marketing strategic operations and customer engagement

Burbank, CA, US

• Analyzed campaign performance and presented findings to stakeholders by comparing email metrics and A/B creative and subject line testing for sharper targeting
• Designed and developed responsive HTML/CSS email templates optimized to render consistently across all email clients and improve production efficiency
• Segmented target audiences for deployment filters that have increased click rates
• Designed mockups for Tableau dashboards that provide deeper insights into customer data trends and OI for internal and external teams
• Communicated production deadlines and email best practices to all business units
• Managed interns to support campaign production and client communication

Newport Beach, California, US

• Promoted identity and visual brand across social media and internal platforms by designing and developing video ads, highlight reels, infographics, email templates, case studies, and other creative assets
• Increased click rates to event landing pages by developing responsive HTML email templates that promote events and showcase key speakers
• Fostered virtual networking and inclusivity during quarantine by editing a series of fun employee interviews with motion graphics for social media
• Rebranded the Humanity Podcast with new logo, social media banners, and website redesign with a goal to increase awareness and engagement by 20%
• Communicated with the marketing manager to achieve daily campaign goals, review feedback, and complete tasks through a task manager within short deadlines

Los Angeles, CA, US

• Enhanced visual storytelling in a blue sky horror-themed trackless ride pitch deck by designing logos, fonts, icons, title cards, and presentation slides
• Collaborated in 6 person team to assemble the story layout, design, and presentation
• Reviewed and provided feedback to refine the design process
• Presented finalized pitch deck in front of a 50+ live audience with professionals in the themed entertainment industry

Burbank, CA, US

• Designed graphics for email marketing creatives, banner ads, social media, and polls with an audience ranging from 1M-4M sends and increased open rates by 2% and click rates by 1%
• Developed responsive HTML email templates that improved mobile experiences, reduced production time by 50%, and supported dark mode
• Illustrated and animated icons, GIFs, and ads to enhance engagement by 2%
• Created weekly reports for customer open and click rates daily by pulling data and inputting data into a shared spreadsheet
• Conducted A/B creative and subject line testing and analyzed performance of marketing campaigns for sharper targeting and deployment
• QA tested emails to ensure workability, accuracy, and accessibility on all service providers and platforms

San Diego, California, US

• Conceptualized and animated the logo introduction scene of a virtual reality application that allows users to experiment, design, and learn at the nanoscale
• Designed and 3D modeled avatars for multiple users in VR space
• Redesigned the game lobby conceptually to improve landscape navigation
• Optimized 3D assets to render faster for the Oculus Quest

La Jolla, CA, US

• 3D modeled, textured, rigged, and animated environment and character assets for a short VR animation
• Communicated with the team to divvy tasks, set goals, give tips, and motivate
• Planned the animation pipeline, finalized deadlines, and set workflow with the director
• Organized 2D and 3D assets in a shared drive and updated the checklist spreadsheet once assets were received and finalized
• Conducted bi-weekly workshops to teach new members 3D modeling in Blender
• Edited animation in post-production to clean and finalize the project

La Jolla, CA, US

• Collaborated with an 8 person team to 3D model and design Paint the Town, a virtual reality experience that promotes creativity as users paint a blank apartment scene to life
• Researched and mapped character personas paralleling different types of students at UCSD to establish specific components of the apartment’s personality
• Textured, animated, and imported 3D models into Unity 3D to create the scene's interior design that caters to the theme, personality, and aesthetic of the character
• Presented final virtual reality game in a campus wide event to observe how different users paint the same scene to life

Cardiff-by-the-Sea, CA, US

• Animated assets for 25 digital banners to increase click to action rates while maintaining brand consistency for various business clients
• Maintained brand consistency and theme for various businesses in different fields
• Introduced to the team new and creative animation techniques for digital marketing

Burbank, CA, US

• Earned Four Keys Card recognition for practicing safety, courtesy, and efficiency in a fast paced and highly stressful environment
• Communicated with managers, leads, and co-workers to maximize efficiency so Guests have a magical experience at the resort
• Developed a four-step professional strategy to achieve their professional career goals in the Disney Institute's Marketing You course

La Jolla, CA, US

• Increased on-campus event attendance and organization participation by creating more than 100 flyers, posters, website banners, and stickers
• Designed t-shirts for 1K incoming first year students at Welcome Week
• Minimized production time by visualizing imagery efficiently given keywords
• Oversaw completion of multiple projects within requirements and deadlines

Minneapolis, Minnesota, US

• Created and co-managed the UCSD crew Instagram page to raise crew exposure
• Designed flyers for on campus awareness, increasing crew exposure by 50%
• Recorded number of weekly Facebook and Instagram followers for data analysis and reported metrics to club president in bi-weekly meetings
• Photographed, edited, printed and distributed flyers on campus, raising crew exposure by 50% and number of crew members by 50%