Executive Assistant To Vp Of Marketing & Evp Of F&B Operations
Virginia Beach, Va
In this position, I managed and supported a series of projects and initiatives for the Marketing and food and beverage operational teams. Most importantly, I contributed to the following tasks and projects:• Assisted in the development and execution of marketing campaigns, while I worked in creative partnership with the properties, creative team, analytics manager and corporate marketing team• Managed and executed 6 to 8 national acts from 2015 – 2018 for The Hilton Virginia Beach’s Summer Concert Series in Neptune’s Park. I was responsible for the coordination with the production company, vendors, sponsors, and City Officials, site setup, purchase orders and deposits for the entertainment acts, and marketing collateral execution that generated cover growth and improved top line revenues• Cultivated and secured one of the most strategic, productive partnerships in the firm’s history with Diamond Resorts International, resulting in a 52% average weekly increase in restaurant coupon redemptions, totaling over 7,000 redemptions in 8 weeks• Ensured effective processing of invoices and purchase orders by identifying and mitigating risks to original or estimated budgets, maintained transparency with the properties, and helped identify opportunities when budgets are favorable• Managed sponsorship requests and coordinated engagement in sponsored activities with targeted staff while working to convert activities into sales opportunities
