• Direct new product launches, increasing annual average revenue by 70%• Develop compelling omnichannel marketing content• Manage multiple Shopify D2C/B2B retail webstores and marketplaces• Lead social media teams across three brands, increasing brand presence by 18% year over year• Analyze market trends and consumer insights to identify new opportunities for product development and innovation• Utilize CRM systems to track and analyze customer behavior• Implement data-driven decision-making processes to optimize campaign performance and improve targeting accuracy• Manage multiple budgets, ensuring resources are allocated effectively to maximize ROI and achieve business objectives• Collaborate with cross-functional teams including sales, product development, and finance to align marketing initiatives with overall business goals• Developed partnerships with industry influencers that have increased brand visibility by 242%• Manage the development and execution of trade show events• Develop customer journey maps to enhance the overall customer experience across all touchpoints

• Directed team of marketing professionals, providing guidance and training• Led the planning and execution of trade shows, pop-up stores, and live events by coordinating logistics such as booth setup/design, inventory, and live activations, ensuring maximum exposure• Managed Makeup Geek's online presence by overseeing website content updates, blog posts, and social media profiles ensuring consistent messaging and branding• Implemented digital marketing campaigns across various channels including social media, email marketing, SEO/SEM, and content marketing• Managed relationships with external agencies ensuring timely delivery of projects within budget constraints• Built strong relationships with various vendors resulting in packaging/labeling cost reduction of up to 45%• Managed Affiliate Program and Influencer Relations, increasing Affiliate participation by 1,300% • Increased revenue by 230% by managing the development of new products through market research, prototype production, and impeccable recordkeeping, ensuring product launches occur within budget and timelines.

Led cross-functional teams in the successful planning, execution, and delivery of various projects within budget and on scheduleDeveloped comprehensive project plans, including timelines, milestones, resource allocation, and risk management strategiesMonitored project progress regularly through status meetings and reports, identifying potential risks or issues proactivelyFacilitated effective communication among team members by conducting regular meetings and providing clear instructions on tasks and responsibilitiesIdentified opportunities for process improvement within projects by analyzing data/metrics related to quality assurance or customer satisfactionEnsured compliance with regulatory requirements and industry safety standardsManaged multiple concurrent projects while prioritizing tasks based on urgency/importance