Jodi Cerretani Email & Phone Number

San Francisco, California, US

San Francisco, California, US

New York, NY, US

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Kitchener, Ontario, CA

• Led the Demand Generation function and developed, executed, and scaled demand generation strategies that support overall business and revenue goals
• Mentored a high-performing Demand Generation team of five, managed external agencies and partner relationships
• Manage a $1.4M annual programs budget and determine the appropriate marketing mix across channels to achieve product/marketing pipeline and revenue targets and desired cost of revenue
• Decreased the cost of customer acquisition by 85% in three years by using attribution data to inform investment decisions and by optimizing the marketing mix, program effectiveness, and sales/marketing funnel
• Manage strategies for inbound and outbound channels including SEO, SEM, display, retargeting, paid social media, email, events, webinars, ABM, direct mail, and content syndication. Introduce new channels as needed to.
• Accelerate the product/marketing funnel through effective user/lead generation and lead nurturing campaigns (Marketo) that maximize acquisition and conversion rates

Redwood City, CA, US

• Re-defined the Kahuna demand funnel and established an account-based system, including defining account tiers and stages, scoring, sales alignment and handoffs, SLAs, and reporting
• Built a new account-based marketing and sales revenue forecast/ funnel
• Helped create the GTM plan for the new Kahuna platform and expanded target market
• Designed and implemented programs to support the creation and acceleration of demand, including SEM, webinars, email marketing, lead nurturing, and events

• Led the strategic vision of the marketing department and the achievement of marketing goals
• Owned the entire funnel from user acquisition, trial, engagement, upgrade to paying customer and expansion MRR via qualified sales opportunities
• Designed and oversaw the implementation of content marketing, SEO, ASO, paid media, website optimization, marketing automation (Marketo)
• Presented quarterly to the Board of Directors outlining marketing vision, plans, and performance

Austin, Texas, US

• Led the Kapost demand generation efforts through online and offline events, SEO, SEM, email marketing, retargeting, and paid social media
• Drove the achievement of monthly opportunity goals by developing and executing lead nurturing and sales enablement campaigns
• Designed and oversaw Kapost’s technical marketing infrastructure (including Salesforce and Eloqua)
• Oversaw the planning, promotion, and execution of six 200 person content marketing events per year and the participation in major industry tradeshows

Mountain View, California, US

• Was responsible for all influencer marketing program related communications, expectations, deadlines, and deliverables for major brand clients such as ARM & HAMMER, Quaker, Fanta, and Udi’s Gluten Free
• Leveraged the unique technical attributes of TapInfluence’s influencer marketing platform and industry best practices to develop strategy, user-flow, and messaging to strategically achieve client goals
• Developed and delivered persuasive program proposals, which included creative elements, strategy, messaging, and trackable KPIs based on program objectives
• Managed multiple programs in various stages of launch and launch-related communications between sponsor, blog partners, and TapInfluence’s design and engineering teams to execute launch requirements
• Created and delivered monthly and quarterly client reports on program activity and performance

• Strategized innovative online solutions for clients seeking to expand social media marketing initiatives
• Created compelling online and traditional marketing material driven by overarching marketing strategy
• Utilized Twitter, Facebook, and blogs, within the framework of the editorial calendar and budget
• Analyzed and reported on program goal achievement, trends, highlights, and other metrics

Somerville, MA, US

• Helped promote the Triumvirate Environmental brand through social media tools
• Updated company website with fresh content on a weekly basis
• Entered information, cleansed, and managed SalesLogix database
• Conducted online research to build Northeast prospective client list
• Assisted with preliminary stages of CRM database merger

• Increased qualified Lead Generation by 200% through direct marketing, email marketing, and tradeshow lead generation efforts for an industry leading Software Development Company
• Designed a marketing system that reduced the Inside Sales team by 50% in six months
• Managed 15,000 Salesforce database: entered data, ran daily, weekly, and monthly analyses
• Coordinated 300 guest annual conference; selected venue, speakers, and gift packages, organized entertainment, sponsors, events, and conference attendees
• Created and edited content for website, email, and direct mail marketing
• Directed yearly tradeshow participation (30 tradeshows per year): including event budgeting, on-site logistics, presentation coordination, collateral creation and lead generation efforts

Mba, Executive Development

Ba, Psychology, Human Relations