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Joe Chen is a Corporate Marketing Manager - China at Eaton. He possess expertise in direct marketing, marketing communications, market research, advertising, strategy and 5 more skills. He is proficient in Chinese and English.
Eaton
View- Website:
- eaton.com/Eaton/index.htm
- Employees:
- 8
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Corporate Marketing Manager - ChinaEatonShanghai, China -
Corporate Marketing Manager - ChinaEaton May 2013 - PresentShanghai City, ChinaObject: Build Eaton’s corporate identity as a global leader in power management and sustainability – focusing upon energy efficiency, reliability, and safety. * Execute Tech Day/Branding Events throughout China and Asia to demonstrate the breadth and depth of Eaton's power management solutions. * Establish new Eaton Experience Center (EEC) as needed, while leverage existing EEC in Shanghai & Beijing, Cooper Tech Center in Korea & Singapore as strategic tools to drive growth opportunities for all business units* Execution of Brand Integration of Cooper brands * Lead the deployment of sales, marketing, customer support, and marketing communications competencies across China via Eaton Value Cycle workshops* Development of monthly China market monitor report. Transform market research information into critical business insights for executive and line management. -
Marketing Communication ManagerCooper Industries May 2006 - Dec 2012* Head of cooper china corporate Marcomm, constant coordination and communication between global market communication leaders and regional division market communications managers, to ensure global consistency.* PR exposure for the Cooper brand in China. * Creation and implementation of the marketing communications strategy for Cooper China* Brand advertising: including billboards, promotional video, etc.* Design & production of printing materials, (catalogs, company newsletter, leaflet etc.) and corporate gifts.* Planning & Implementation of trade shows, customer events & seminars.* Planning & Implementation of employee events. Annual Dinner, Family Day, Donation Drive etc. -
Marketing SpecialistCooper Industries Mar 2005 - May 2006Marketing Specialist * Managing China wiring devices Market research by market research consultants, reviewing and readjusting research focus, validating research data. * Market research through internet, publications, interviews & on-site survey. Including: Shanghai Commercial and residential wiring device market study, Shanghai wiring devices pricing survey, Dimmer study, * Setting up packaging sample prescreen, modification, and quality control procedure* Implementation packing procedure, for thermoformed packaging (clamshells and blisters), printed packaging (blister and insert cards, labels, folding cartons and boxes) result in improvements in quality, productivity, and cost effectiveness.* Packing artwork design and modification* Qualifying suppliers based on geographic location, quality, equipment, cost efficiency & service. -
Account ManagerElevation Design Jan 2002 - Dec 2004Beijing City, ChinaAccount Manager * Planning and budgeting for promotional/marketing events and projects* Project co-ordination also defines, deploy the design and content.* Key Account Management/Retention Contract / Price Negotiation* Lead new product launch process, involving new products developing, package design, promotion, execution, media plans (including budget distribution and control).* Establish promotion/advertising calendar and follow up on the implementation of the promotional/advertising campaign.* Collect and reorganize the clients’ competitors’ strategy, product, advertisement media, and promotion;
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Market AnalystHarlequin Jul 2000 - Dec 2002Toronto, Canada AreaMarket Analyst II* Forecasts timing of incoming orders for all direct promotions to support the fulfillment services department in ensuring effective fulfillment customer orders.* Determines timing adjustments required by computing historical information and analyzing the current situation.* Reconciles shipping runs to source databases and mainframe reports to verify and ensure accuracy of data. Investigates, evaluates significance of, and resolves any discrepancies Market Analyst I* Requires the preparation of various analyses, forecasts and reports to ensure appropriate information is provided to Direct Marketing for effective decision making* Includes reconciling reports on a daily basis as well as forecasting based on company history.* Preparing and distributing order intake reports for all direct marketing promotions; recognizing, investigating, evaluating & resolving discrepancies* Maintaining mainframe datasets, as well as preparing and distributing various management summary reports
Joe Chen Skills
Joe Chen Education Details
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Economics
Frequently Asked Questions about Joe Chen
What company does Joe Chen work for?
Joe Chen works for Eaton
What is Joe Chen's role at the current company?
Joe Chen's current role is Corporate Marketing Manager - China.
What is Joe Chen's email address?
Joe Chen's email address is jo****@****ton.com
What schools did Joe Chen attend?
Joe Chen attended University Of Toronto.
What skills is Joe Chen known for?
Joe Chen has skills like Direct Marketing, Marketing Communications, Market Research, Advertising, Strategy, Management, Marketing, Product Development, Public Relations, Leadership.
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