Joe Chen Email & Phone Number

Shanghai, China

Shanghai City, China

Object: Build Eaton’s corporate identity as a global leader in power management and sustainability – focusing upon energy efficiency, reliability, and safety. * Execute Tech Day/Branding Events throughout China and Asia to demonstrate the breadth and depth of Eaton's power management solutions. * Establish new Eaton Experience Center (EEC) as needed, while leverage existing EEC in Shanghai & Beijing, Cooper Tech Center in Korea & Singapore as strategic tools to drive growth opportunities for all business units* Execution of Brand Integration of Cooper brands * Lead the deployment of sales, marketing, customer support, and marketing communications competencies across China via Eaton Value Cycle workshops* Development of monthly China market monitor report. Transform market research information into critical business insights for executive and line management.

* Head of cooper china corporate Marcomm, constant coordination and communication between global market communication leaders and regional division market communications managers, to ensure global consistency.* PR exposure for the Cooper brand in China. * Creation and implementation of the marketing communications strategy for Cooper China* Brand advertising: including billboards, promotional video, etc.* Design & production of printing materials, (catalogs, company newsletter, leaflet etc.) and corporate gifts.* Planning & Implementation of trade shows, customer events & seminars.* Planning & Implementation of employee events. Annual Dinner, Family Day, Donation Drive etc.

Marketing Specialist * Managing China wiring devices Market research by market research consultants, reviewing and readjusting research focus, validating research data. * Market research through internet, publications, interviews & on-site survey. Including: Shanghai Commercial and residential wiring device market study, Shanghai wiring devices pricing survey, Dimmer study, * Setting up packaging sample prescreen, modification, and quality control procedure* Implementation packing procedure, for thermoformed packaging (clamshells and blisters), printed packaging (blister and insert cards, labels, folding cartons and boxes) result in improvements in quality, productivity, and cost effectiveness.* Packing artwork design and modification* Qualifying suppliers based on geographic location, quality, equipment, cost efficiency & service.

Beijing City, China

Account Manager * Planning and budgeting for promotional/marketing events and projects* Project co-ordination also defines, deploy the design and content.* Key Account Management/Retention Contract / Price Negotiation* Lead new product launch process, involving new products developing, package design, promotion, execution, media plans (including budget distribution and control).* Establish promotion/advertising calendar and follow up on the implementation of the promotional/advertising campaign.* Collect and reorganize the clients’ competitors’ strategy, product, advertisement media, and promotion;

Toronto, Canada Area

Market Analyst II* Forecasts timing of incoming orders for all direct promotions to support the fulfillment services department in ensuring effective fulfillment customer orders.* Determines timing adjustments required by computing historical information and analyzing the current situation.* Reconciles shipping runs to source databases and mainframe reports to verify and ensure accuracy of data. Investigates, evaluates significance of, and resolves any discrepancies Market Analyst I* Requires the preparation of various analyses, forecasts and reports to ensure appropriate information is provided to Direct Marketing for effective decision making* Includes reconciling reports on a daily basis as well as forecasting based on company history.* Preparing and distributing order intake reports for all direct marketing promotions; recognizing, investigating, evaluating & resolving discrepancies* Maintaining mainframe datasets, as well as preparing and distributing various management summary reports