Joe Chen

Joe Chen Email and Phone Number

Corporate Marketing Manager - China @ Eaton
Shanghai, China
Joe Chen's Location
Shanghai, China, China
Joe Chen's Contact Details

Joe Chen work email

Joe Chen personal email

n/a
About Joe Chen

Joe Chen is a Corporate Marketing Manager - China at Eaton. He possess expertise in direct marketing, marketing communications, market research, advertising, strategy and 5 more skills. He is proficient in Chinese and English.

Joe Chen's Current Company Details
Eaton

Eaton

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Corporate Marketing Manager - China
Shanghai, China
Employees:
8
Joe Chen Work Experience Details
  • Eaton
    Corporate Marketing Manager - China
    Eaton
    Shanghai, China
  • Eaton
    Corporate Marketing Manager - China
    Eaton May 2013 - Present
    Shanghai City, China
    Object: Build Eaton’s corporate identity as a global leader in power management and sustainability – focusing upon energy efficiency, reliability, and safety. * Execute Tech Day/Branding Events throughout China and Asia to demonstrate the breadth and depth of Eaton's power management solutions. * Establish new Eaton Experience Center (EEC) as needed, while leverage existing EEC in Shanghai & Beijing, Cooper Tech Center in Korea & Singapore as strategic tools to drive growth opportunities for all business units* Execution of Brand Integration of Cooper brands * Lead the deployment of sales, marketing, customer support, and marketing communications competencies across China via Eaton Value Cycle workshops* Development of monthly China market monitor report. Transform market research information into critical business insights for executive and line management.
  • Cooper Industries
    Marketing Communication Manager
    Cooper Industries May 2006 - Dec 2012
    * Head of cooper china corporate Marcomm, constant coordination and communication between global market communication leaders and regional division market communications managers, to ensure global consistency.* PR exposure for the Cooper brand in China. * Creation and implementation of the marketing communications strategy for Cooper China* Brand advertising: including billboards, promotional video, etc.* Design & production of printing materials, (catalogs, company newsletter, leaflet etc.) and corporate gifts.* Planning & Implementation of trade shows, customer events & seminars.* Planning & Implementation of employee events. Annual Dinner, Family Day, Donation Drive etc.
  • Cooper Industries
    Marketing Specialist
    Cooper Industries Mar 2005 - May 2006
    Marketing Specialist * Managing China wiring devices Market research by market research consultants, reviewing and readjusting research focus, validating research data. * Market research through internet, publications, interviews & on-site survey. Including: Shanghai Commercial and residential wiring device market study, Shanghai wiring devices pricing survey, Dimmer study, * Setting up packaging sample prescreen, modification, and quality control procedure* Implementation packing procedure, for thermoformed packaging (clamshells and blisters), printed packaging (blister and insert cards, labels, folding cartons and boxes) result in improvements in quality, productivity, and cost effectiveness.* Packing artwork design and modification* Qualifying suppliers based on geographic location, quality, equipment, cost efficiency & service.
  • Elevation Design
    Account Manager
    Elevation Design Jan 2002 - Dec 2004
    Beijing City, China
    Account Manager * Planning and budgeting for promotional/marketing events and projects* Project co-ordination also defines, deploy the design and content.* Key Account Management/Retention Contract / Price Negotiation* Lead new product launch process, involving new products developing, package design, promotion, execution, media plans (including budget distribution and control).* Establish promotion/advertising calendar and follow up on the implementation of the promotional/advertising campaign.* Collect and reorganize the clients’ competitors’ strategy, product, advertisement media, and promotion;
  • Harlequin
    Market Analyst
    Harlequin Jul 2000 - Dec 2002
    Toronto, Canada Area
    Market Analyst II* Forecasts timing of incoming orders for all direct promotions to support the fulfillment services department in ensuring effective fulfillment customer orders.* Determines timing adjustments required by computing historical information and analyzing the current situation.* Reconciles shipping runs to source databases and mainframe reports to verify and ensure accuracy of data. Investigates, evaluates significance of, and resolves any discrepancies Market Analyst I* Requires the preparation of various analyses, forecasts and reports to ensure appropriate information is provided to Direct Marketing for effective decision making* Includes reconciling reports on a daily basis as well as forecasting based on company history.* Preparing and distributing order intake reports for all direct marketing promotions; recognizing, investigating, evaluating & resolving discrepancies* Maintaining mainframe datasets, as well as preparing and distributing various management summary reports

Joe Chen Skills

Direct Marketing Marketing Communications Market Research Advertising Strategy Management Marketing Product Development Public Relations Leadership

Joe Chen Education Details

Frequently Asked Questions about Joe Chen

What company does Joe Chen work for?

Joe Chen works for Eaton

What is Joe Chen's role at the current company?

Joe Chen's current role is Corporate Marketing Manager - China.

What is Joe Chen's email address?

Joe Chen's email address is jo****@****ton.com

What schools did Joe Chen attend?

Joe Chen attended University Of Toronto.

What skills is Joe Chen known for?

Joe Chen has skills like Direct Marketing, Marketing Communications, Market Research, Advertising, Strategy, Management, Marketing, Product Development, Public Relations, Leadership.

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