•360° Social Media strategy & Operations: -Manage and Carolina Herrera/Nars TR/Penhaligon's brand social media account including WeChat,Weibo, and Red.-Monitor key competitor movements and campaigns in China market.-Develop a Organic PR (no - paid) approach with the highly relevant celebrities (Yang Mi, Dilraba) and specialised media(Harper’s Bazaar) for collaboration to raise brand awareness in China. -Plan social ads amplification including WeChat moments ads, Red ads. -Lead campaign strategy planning.• Market/Industry Watch:-Deliver 6 quarterly digital strategic reports for the Van Cleef & Arpels. -Conduct 2 Integrated marketing studies with ad-hoc analysis and best practices for the Richemont group.

TIMEVALLÉE is an innovative multi-brand boutique concept at the Richemont group• Marketing strategy implementation: online/offline campaigns for 4 new boutiques opening. (Hangzhou, Shenyang, Beijing, Barcelona)• Multi-brand performance analysis: sales data analysis, marketing strategies review.• Digital marketing management: ensure content update and increase followers on social media. (WeChat +313% followers, Weibo +13% followers)• Event coordination: VIP RSVP briefing, mall support alignment, brand’s extra in-storeexposure arrangement.

Report on retail practices at Louis Vuitton boutiques for accessories and realisation an innovative client buying experience

• Retail Concept building: improved in-store customer journey and satisfaction.• Market research and analysis for mall projects in Asia: SKP Beijing/Xian, MixC Shenzhen, Talee Star Place Taiwan• Retail marketing analysis: Gucci and Armani web-to-store evaluation. (Website, Social media, Search engine...)• Marketing concept Innovation: benchmarking mood boards, new marketing concept proposal.

• Quantitative Market Research for luxury market: geographic/brand analysis.• Market entry strategies for Wallace Chan Jewelry: industry overview, benchmark study, market potential analysis.• Data Base Management: data processing, selection and accuracy validation.• Project Management: planning of conferences, workshops and events.