Joe Pfeifer Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Executed RFPs for warehousing and fulfilment, corrugate suppliers, and primary product suppliers in an extremely tight timeframe, ensuring key elements would be in place for initial product launch.• Developed primary product portfolio according to market and target demographic data, and optimized default box makeup to ensure maximum product margin.• Coordinated creative teams to develop primary and secondary packaging labels and graphics with product suppliers to ensure that product claims met with USDA and other regulatory requirements.• Coordinated development teams on integrations between HF backend systems and data warehouses and fulfilment systems with our 3PL partner.

Manhattan, New York, United States

• Responsible for the development and implementation of all national expansion includingthe launch of three flagship distribution centers, and compliant interstate shipping to sixother states.• Acquired and developed brewery partners during market launch phases, and continued tomanage those relationships after launch.• Sourced appropriate warehouse and retail facilities, negotiated tenant improvements, andexecuted lease agreements on behalf of the company.• Hired and trained Distribution Center Managers and General Managers in all markets.• Managed monthly and annual reports to regulatory agencies.• Developed creative modifications to our operating models which centered on compliantCustomer to Brewery transactions in complicated legal environments.• Drove the annual product acquisition cost down more than 300% through aggressivenegotiation, focused partner development, and creative procurement solutions.• Developed a yearly production calendar to provide a seasonal cadence to our menu’s,consisting of nearly 150 unique brews yearly.• Analyzed forecast and user data to effectively manage nationwide product acquisition,minimizing at-risk inventory and ensuring freshness of product resulting in reduction ofstanding inventory and saving nearly $250k per year.• Significant copy writing and creative work, including food pairings and sensory notes.• Developed and implemented company wide quality assurance panels.• Taught regular classes on beer and brewing, covering technique, history, technology, andsensory evaluation.

Albany, California

• Planned and developed merchandising flow.• Hired trained, and managed all retail sales staff.• Developed and monitored KPI's for retail sales staff.• Developed and prepared sales initiatives. • Managed inventory cycle counts and developed procedures to increase speed and accuracy of inventory reconciliation.• Taught regular beer classes, and led the company in development of beer knowledge and evaluation techniques.

Napa, Ca

• Contributed to consistent 10% growth for the entirety of my tenure at Bounty Hunter byensuring staff compliance with sales goals.• Led highly successful sales initiatives to convert walk-in retail customers to e-commercewine club members.• Taught up-selling principles to on-floor sales staff, specifically in super luxury categorywines, resulting in a marked increase in average bottle price.• Led daily and weekly staff tastings and education sessions for specific varietals and wineregions.• Trained and educated floor sales team on wine, whiskey, and beer in sensory evaluation,production, procurement, history, and service.• Helped develop and optimize standard operating procedures to streamline training andstrengthen the operation of the restaurant and sales floor.• Managed both FOH and BOH daily service cycles for the restaurant.• Prepared and filed daily sales and inventory reports, and participated in weekly P&L andstaff review meetings.• Authored unique copy in appropriate voice, as well as prepared technical data on product forarchiving and educational purposes.