Joe Beier Email & Phone Number

New York City Metro Area

Applying an amazingly powerful toolkit of best-in-class research methodologies enabling my clients to generate remarkable consumer insights that fuel breakthrough business performance

New York City Metro Area

Fusing deep experience in brand management, strategic consulting and market research to identify and activate new growth pathways for our clients

New York, United States

Led a team of 6 researchers/consultants to sell and deliver research projects enabling my clients to make smarter business decisions. Focused on purchase journey, segmentation, and attitude & usage studiesManaged successful research and consulting engagements with a broad range of clients spanning retail, tech, and consumer packaged goods – Albertsons, Petro Canada, Google, Microsoft, Samsung, Philips, General Mills, Nestle, Pfizer, J&J, Hallmark, Mondelez and others Selected to craft and present GfK’s thought leadership voice at industry conferences and webinars. Recent presentations include: "Covid Transforms the Shopping Landscape", “The Personalization Paradox”, “The Sustainability Imperative”, “Trust in the Age of Doubt”, and “Not Your Father's Shopping Cart”Following big tent presentations was invited by clients to present at internal client events and forums including Samsung, Philips, Mondelez, Johnson & Johnson and PfizerDeveloped and led Activation Workshop practice enabling clients to transform research insights into tangible innovation initiatives. Led successful ideation workshops with between 15 and 50 client participants, both live and virtually.Created and grew GfK's industry-leading syndicated shopper study- "Futurebuy". Was started as a five country thought leadership study in 2010 and I drove its growth over the next decade plus into a study covering 35 countries and 18 product categories. Developed business model enabling GfK to monetize the study for commercial success beyond its original thought leadership goals

Westport Ct

Co-founded consulting firm delivering high impact client solutions in Category Management, Shopper Marketing, and Strategic Selling spaces. Drove rapid and profitable growth, resulting in GfK’s acquisition of Interscope in 2010Core member of leadership team that quadrupled revenue over the six year life of the firmCreated “Retail Reinvention” practice successfully blending Category Management analytics (left brain) with new creative ideation approaches (right brain) to build merchandising with greater “stopability” and “shopability”

Westport, Ct

Led variety of consulting engagements focused on Category Management and Shopper Marketing solutions. Clients included Unilever, Kraft, Nabisco, Schering-Plough, CVS, and CrayolaDeveloped a youth/kids Shopper Marketing practice and quickly grew it to over $2m in revenue delivering product innovation and strategic selling initiatives

Skillman, Nj

Led development and launch of the company's #1 new product initiative for 2000, the Johnson's Kids line of hair and personal care products. Launch successfully extended the Johnson's master brand beyond the baby life stage into kids life stage for greater consumer retentionSelected to complete a rotation in the Johnson's Baby Category Management team. Partnered with 15 major retailers to gain category captain status in Baby/Kids personal care and collaborated with those retailers to develop joint category business plans

Princeton, Nj

Led development and launch of the Arm & Hammer Fridge-Freezer baking soda pack. The first major innovation in the category in decades, which incorporated packaging vents that eliminated the need to tear off box top to fight Fridge odors. Launch drove the first increase in Fridge-Freezer baking soda use in 25 years

Cincinnati, Oh

Led product and promotional innovation initiatives to strengthen the O'Cedar line of brooms, mops and brushes

Boston, Massachusetts, United States

Conducted risk assessments and managed a 20 customer, $20 million loan portfolio

Master Of Business Administration - Mba, Marketing Concentration, Top 10% Of Class

Activities and Societies: Elected to Beta Gamma Sigma scholastic honor society

Ba, Economics, Top 10% Of Class

Activities and Societies: Elected to Phi Beta Kappa scholastic honor society