When people ask me what I do, I find that its virtually impossible to explain it to people without taking up half of their day. As I began to ponder the question every time I am asked that simple yet loaded question, without any details or how its done which is critical but not necessary to answer the simple question. I came to the conclusion that what I do is, tell stories by taking experiences and help people understand my stories. The great thing is I will know if I did a good job if I can get them to relate to the stories I tell.The one thing I realized though is that the stories I tell through media, (TV, Print, OOH, Digital, Mobile, etc...) contain a plethora of meanings based on the multitude of human experiences that each of the people that come in contact with my stories and variations in which I tell these stories. A small caveat, my favorite medium to utilize while telling these stories for my clients and brands is through DIGITAL MEDIA. The flexibility, power, vastness, and ever changing ecosystem possess the most challenging of all the mediums but most rewarding when you see your story come together.Advertising/Marketing/Communicating is my passion. Developing well thought out creative ways of telling a story through the eyes of my clients and brands while attempting to strategize the most effective tactical way to reach the targets that will make most sense of my story is extremely challenging and inspires me to continue to find better strategies by studying and analyzing how to get to where I need to go and where I am currently in order to reach my goals. Advertising/Marketing/Communications through media is my passion and am lucky to have found a passion that allows me to enjoy life not only while at work but throughout the day/weeks/months/years of my life.