Joe G. Email & Phone Number

Los Angeles, California, United States

• Set and communicate expectations, schedule and organize resources, manage deliverables and meeting deadlines. • Execute and enhance SEO and content strategy that increases organic traffic, engagement, and conversion. • Manage SEO, PPC and revenue generating linking initiatives. • Create quarterly marketing strategies and plans to achieve KPI’s and deliver on sales plan. • Manage, publish, and create online product feeds across multiple channels and territories. • Writing, creating and publishing successful online product listings that include images, descriptions, product features, shipping details, item specifications and all necessary information to successfully sell the product and serve the customer.

Culver City, California

Develop digital media strategies to meet client KPI'S and ensure short term and long term campaign and brand goals are met and exceeded. Our number one goal is to develop realistic goals effectively through communication and messaging strategies utilizing video content, social media, media buying and planning through vigorous cohesive data analysis and hyper-informed tactics.• Enhance, convert, and optimize strategic digital engagement and activation procedures through Programmatic implementation. • Develop digital media strategies (social media, content strategy, video) to meet client KPI’S. • Ensure short term and long term campaign and brand goals are met and exceeded. • Design and create a wide variety of graphic art and promotional materials both print and digital. • Develop realistic goals effectively through communication and messaging strategies through utilization of display media, targeting, social media, video content, media buying and planning. • Lead integrated teams to ensure client updates and reports are detailed and followed diligently for all client budgets, updates, reporting. • Ensure workflow is followed for all new client acquisitions and digital strategy execution are in line with client services team. • Enhance, convert, and optimize strategic digital engagement and activation procedures through Programmatic implementation. • Leverage content and social media communities to drive awareness, engagement, conversion, and grow social presence through owned, earned, and paid campaign strategies. • Manage all aspects of client campaign from procurement, budgeting, optimization to completion.

Greater Los Angeles Area

• Develop creative concepts that drive brands current campaign initiatives through authentic story telling by creating innovative, cohesive integrated campaigns driven through versatile digital strategies that ensure client goals are met or exceeded. • Created & maintained digital campaigns (SEM, Video, Mobile, Tablet, Interactive, Etc.) executing, producing, writing content marketing for Fortune 500 brands developed creative concepts, tactics, and strategies that drive target audience to the content through the use of (SEM, Display, banner, Rich Media Ads) and then to a preferred brand landing page, micro-site, Social Media Page, and other final destination conversion tactics that coincide with brand messaging and current branding initiatives. • Managed a team of 18 within our Los Angeles office and successfully mentored and developed upcoming generation’s talent. • Pitched, developed, and created digital strategy and tactical execution in a publisher setting for Fortune 500 brands as liaison between brand and agency (AOR) as content, digital strategy thought leader. • Grow social presence through owned, earned, and paid campaign strategies.

14724 Ventura Blvd. 11Th Floor Sherman Oaks, Ca 91403

• Develop and implement creative and highly measurable social media programs and campaigns, with user engagement and experience in mind.• Strategize targeting efforts on a per campaign basis improving and refining campaigns through the duration in order to meet and exceed campaign performance goals with respect to analytics.• Coordinate all campaign project management between brands direct and agency representatives to move the approval process in the most efficient expeditious manner possible in order to generate revenue and ensure clients were kept abreast of the process.• Develop brand positioning for specific brand campaigns across social media channels globally, with an emphasis on YouTube as a primary execution platform, then driving brand’s targeted audiences to Facebook, Twitter, Instagram, Vine, Pinterest, etc.• Develop creative concepts that drive brands current campaign initiatives into a cohesive coordinated campaign driven through YouTube influencers and other digital strategies that ensure performance goals and objectives would be meet with regards to conversion rates, click through rates, in addition to value added components of brand awareness and social media activations and mobilization that would further exceed client objectives and meet campaign goals.

Greater Los Angeles Area

• Developed and expanded digital media initiatives from the ground up including all technical, networking, creative, and maintenance procedures within a team environment.• Publish/Edit blogs through content management systems such as WORDPRESS• Leveraged an array of media such as radio, television, Internet and mobile devices to expose a specific demographics to client products and/or services, with an emphasis on digital and web-based venues.• Expanded digital network from local Los Angeles to San Francisco and San Diego creating significant marketing dollars for the company.• Trained sales team on benefits, flexibility, and success of new digital media platforms for our clients.• Develop and track digital space for newly established digital venues and clients.

Bachelor Of Science (B.Sc.), Marketing

High School Diploma, General

Activities and Societies: Student body council, Basketball Team, Volleyball Team, Golf Team, Drama Club