Joe Gilson

Joe Gilson Email and Phone Number

Experienced product management & operations director skilled in helping organizations innovate product growth, marketing, and sales, by defining the vision, product roadmap, fast prototyping, and go-to-market strategies. @ FuelDesk
Joe Gilson's Location
Washington DC-Baltimore Area, United States
About Joe Gilson

I am an experienced product management and operations executive who can assist an organization in meeting their business product planning, execution, and sales. A successful entrepreneur with over 20 years of expertise delivering value to customers and stakeholders in fast-paced environments. My clients and partners know and value my expertise in all aspects of product management, product marketing, and operations in commercial trucking. I leverage data science, engineering, marketing, and collaborate effectively with sales leaders to develop, define, and oversee product roadmaps, ensuring delivery with the lowest levels of technical issues. My ability to deliver compelling product vision and business cases that drive growth is unquestionable. I successfully deploy data visualization models to identify, track KPIs, and test solution hypotheses. Consistently recognized as a proactive team player who interacts and communicates confidently at all levels of the organization. Some selected accomplishments include:✦Founded an enterprise SaaS maintenance solution supporting fleets with revenue of up to $270M. Led market entry and created new product lines, growing business from 1st customer to a book of business managing over $85M of Class 5-8 vehicles and equipment distributed across more than 125 customer locations in North America. ✦Architected the cloud platform solution integrating six siloed data streams – by creating a unified data model – into a single customer dashboard. The resulting application enabled data-driven decision-making and led to the implementation of technology and maintenance service strategies that increased operational readiness and reduced maintenance costs by up to 20% while improving reporting compliance.✦Provided operational context for data insights across customer organizations – fleet and OEM – leveraging artificial intelligence and machine learning. ✦Operationalized data to connect the dots between data science, engineering, marketing, and sales for improved end-user consumption. Expanded the use of customer personas to improve product-market fit with user requirements. ✦Developed an integrated toll tracking solution that saved a 400-vehicle fleet $25k a month - an 85% reduction - by optimizing route planning while eliminating unpaid and duplicate tolls. ✦Used root cause analysis to identify and solve data communications breakdowns with customer's vendor resulting in over $60k savings.✦Successfully maintained 67% average profit and 20% revenue growth over five years while directing day-to-day company operations.

Joe Gilson's Current Company Details
FuelDesk

Fueldesk

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Experienced product management & operations director skilled in helping organizations innovate product growth, marketing, and sales, by defining the vision, product roadmap, fast prototyping, and go-to-market strategies.
Joe Gilson Work Experience Details
  • Fueldesk
    President
    Fueldesk Oct 2022 - Present
    Hockessin, Delaware, United States
    FuelDesk streamlines your fuel management process - manage levels, order fuels, confirm deliveries, reconcile invoices - by fully integrating into your fuel management operations.
  • Maven Machines
    Product
    Maven Machines Apr 2022 - Sep 2022
    Pittsburgh, Pa (Remote)
    Trucking fleets use Maven’s powerful and intuitive cloud-based management platform and mobile app to improve operational efficiency, reduce risk, and increase profitability.
  • Uptake
    Director, Product Management - Fleet
    Uptake Apr 2021 - Sep 2021
    Remote
    ✦Led the evolution of the product management organization by driving and evangelizing the vision/roadmap - for commercial fleet and oil analysis products - shifting from a bespoke to a scalable product model.✦Evaluated state of operations and delivered a comprehensive assessment of products and delivery processes, providing a formal, concrete improvement plan to executive management identifying strategic opportunities to greatly expand and deepen prospects for product integration within customers’ operations.✦Served as a customer-facing subject matter expert for fleet maintenance and oil analysis with responsibility and led all product innovation within a matrixed team.✦Managed and refined product backlog - prioritizing against short- and long-term value delivery to ensure organizational goals were achieved.✦Defined and used product KPIs to measure and report progress and aligned product development to business strategy.✦Led individual opportunity discovery processes to identify, evaluate, and define new products and features with a focus on operationalization, value, usability, and scalability.✦Collaborated with development, UX, and strategy team members throughout product definition and project delivery.✦Aligned product release planning with business strategy and harmonized competing product roadmaps.
  • Uptake
    Consultant, Product Management
    Uptake Dec 2020 - Apr 2021
    Remote
    ✦Refined and aligned product strategy with market fit by analyzing current state operations that delivered a comprehensive assessment of commercial fleet and oil analysis products.✦Provided formal, concrete recommendations to executive management, product designers, engineers, and data scientists for improvements. ✦Thrived as both an individual contributor and in collaborative settings by defining the product vision.✦Evaluated opportunities and identified products that delivered customer and business value.
  • Analyzit, Llc
    Founder / Managing Director
    Analyzit, Llc Aug 2009 - Apr 2021
    Austin, Texas & Fairfax, Virginia
    ✦Developed the technology to solve customers’ operational challenges with tracking and managing commercial equipment, greatly improved the transparency of repair and warranty histories, prioritized service events leading to higher levels of equipment uptime, and leveraged usage of manufacturer’s warranties to reduce total cost of ownership (TCO). ✦Managed core technology engineering and database iterations; supervised website evolutions, designed UI and UX processes.✦Implemented multiple database upgrades that increased operational efficiencies and product line extensions, improving performance, sales, and profitability.✦Researched, implemented, and maintained an Extraction, Transformation, and Loading (ETL) system that aggregated data from multiple sources.✦Developed business operations and management tracking systems; responsible for budgeting, P/L, and staff management.✦Oversaw customer data migration after the purchase of new fleets; led customer equipment integration efforts of service, fuel card, and toll systems for 350 truck fleet.✦Communicated with customer’s field, divisional, and national offices; ensured clarity of policies, procedures, and strategic goals. ✦Authored and delivered training programs for over 100 customer personnel in North American field offices.✦Led day-to-day operations. Hired, trained, and mentored 7- person staff, and initiated customer sales and onboarding. ✦Hired personnel and subcontractors - assembled technical teams to fill missing competency gaps and complete solutions development.✦Designed and built automated reports that generated real-time insights which enabled root cause analysis.
  • Royal Purple/Longrider
    Marketing Director / Distributor
    Royal Purple/Longrider Jun 2006 - Aug 2009
    Austin, Texas
    ✦Spearheaded development of Royal Purple/Long Rider brand identity, along with marketing and communications strategy for U.S. distribution channels. ✦Led prospecting and field demonstrations; engaged with hundreds of fleet executives, managers, and technicians in Texas.✦Collected and analyzed thousands of operational tests to optimize fleet maintenance intervals.✦Crafted sales, training, and advertising materials; coordinated outside vendors and marketing contractors.
  • Priceweber Marketing Communications
    Account Director
    Priceweber Marketing Communications Mar 1997 - Jun 2006
    Louisville, Kentucky
    ✦Led successful multi-million-dollar marketing plans and product launches for Cummins, Navistar, and Motor Coach Industries; established KPIs, measured advertising and marketing program effectiveness. ✦Implemented branding campaigns for a $1B company in conjunction with C-Suite executives; merged four brands into a single cohesive brand identity.✦Transformed neglected OEM account and achieved double-digit revenue growth for three consecutive years; grew the third-largest agency account by 30% within one year.✦Supervised 10 to 15-person creative teams to influence brand identity and short-/long-term market strategies by developing and overseeing integrated advertising, marketing, and public relations initiatives for Fortune 500 and Private 500 companies. ✦Directed $800K–$2M annual budgets for client projects, closely tracking expenses.✦Conducted over 40 press events, product launches, and media tours; produced newsletters, videos, and tradeshow promotions.✦Mentored 15-20 new hires while collaborating with teams across company disciplines: trained association industry ambassadors for a public image campaign.✦Administered outside vendors and agencies, including partner advertising agencies, public relations firms, tradeshow staging companies, and computer program developers.✦Produced 54-day cross-country marketing tour introducing new high-horsepower engine to the market.
  • American Trucking Associations
    Product Marketing Manager, Pr Outreach Manager
    American Trucking Associations Jan 1992 - Jan 1997
    Washington D.C. Metro Area
    ✦Guided product development for a $10M direct marketing business line and oversaw association’s public relations activities, drafted press releases, and handled media tours for industry ambassadors and senior association executives.✦Qualified 36 spokespersons for media tours, guiding how to deliver clear and precise messaging. ✦Managed national and state public outreach programs; tripled the number of programs domestically and internationally.

Joe Gilson Education Details

Frequently Asked Questions about Joe Gilson

What company does Joe Gilson work for?

Joe Gilson works for Fueldesk

What is Joe Gilson's role at the current company?

Joe Gilson's current role is Experienced product management & operations director skilled in helping organizations innovate product growth, marketing, and sales, by defining the vision, product roadmap, fast prototyping, and go-to-market strategies..

What schools did Joe Gilson attend?

Joe Gilson attended William & Mary, University Of Phoenix.

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