Joel Castro Email & Phone Number

West Region United States

Leads, coaches, advises, recruits, develops, manages, and schedules a remote team of thirty-six Royal Canin representatives that increase brand awareness through execution of field marketing directives. Performs ride-along to oversee day-to-day activities and ensure objectives are being achieved. Builds and maintain strong business relationships by acting as liaison between retailers, representatives, and client account team.Additional roles: University of Premium Panel Member - Oct 2020 - PresentAssisted with the launch of Premium Retail career development program. Identified field management performance support tools, field management training curriculum, and certification process. 2021 Culture Team Member - January 2021 - PresentRepresenting, and providing a voice for Premium's field teams. Plan and execute projects to help create transparency, increase company morale, and give back to our community.

Responsible for the development and management of a remote team of sixty full-time and part-time training and assisted sales and merchandising representatives that drive sales, increase brand awareness for the client in retail environments. Coach, mentor, and train team members to execute successful performances of client services. Oversees day-to-day activities of field representatives to execute promotions and/or merchandising assignments. Exhibits exceptional skills in business relationships, analysis, accountability, recruiting, system processes, time management and leadership

San Diego

Responsible for $13M annually of technology sales across 54 retails stores within San Diego Area including Best Buy, Staples, Office Depot and Fry’s. Plan and execute training events ranging from in-isle to district level trainings. Presenting in front of up to 25 retail associates. Conduct consumer facing sales events at high-volume sales retailers to provide the larger ROI possible for Lenovo. Compile and provide competitor intelligence on new product launches and movements in retail. Consistently exceeded sales quota by 10%Secondary role in addition to primary occupation: Member of management team responsible for the development of field representatives located across the West region of the U.S. Conducted market visits to coach and mentor representatives providing in-the-moment feedback and/or corrective actions. Assisted in the development of training events.

Greater San Diego Area

Founded company from start-up.

San Diego, Ca

Responsible for the development and coordination of Lenovo’s in-store presence within fifty-four retail stores in San Diego County. Trained in-store associates and managers on benefits and features of Lenovo’s products. Captured and compiled market intelligence into weekly reports. Provided daily feedback of store visits. Attended “special events” and “demo days” to increase sales and brand awareness. Responsible for maintaining and repairing Lenovo’s product displays and ensure products are set to plan-o-gram. Set own weekly schedule to include time for: conference calls, store visits, administrative work, and personal product training.

Recruited students for online degree programs by making outbound calls to warm leads. Advised students on the admissions process which includes; scheduling and interviewing for admissions requirements, advising of different degree programs and presenting finance options. Evaluated and reviewed student transcripts and all necessary admissions documents. Conducted presentations and walk-through of online platform. Managed student accounts to ensure a successful completion of first course (5-weeks).Excellence in Performance award received July 2010Met or exceeded expectations for consecutive performance reviews. Excelled in areas of student retention and customer service with an 85% retention rate and outstanding service marks on customer service surveys.Exceeded company expectations (83%) in quality assurance with an average score of 97%.

3rd Key: Member of Management team responsible for driving results through sales and customer focus. Prepared weekly strategy reports, reviewed and analyzed sales metrics, proposed recommendations on improving techniques and processes. Executed sales strategy through facilitating daily huddles with staff. Coached, motivated and provided "in the moment" feedback to sales associates for their continued growth and development. Organized the production of special weekend sales events. Maintained warehouse by receiving and shipping product following the standard operating procedures. Supervised and reviewed monthly inventory counts for asset protection. Received "Outstanding" results for performance reviews in 2008Completed fiscal year 120% over budget and 140% of LYAchieved store record for weekend tent event with $1.2 million in sales.Achieved 100% mystery shop score for 2008 fiscal year

Answered store directed phone calls for twenty-two Home Depots in San Diego County. Assisted customers by directing calls and/or answering questions in a fast and timely manner. Maintained a 98% monthly quality assurance score.Averaged 4.5 out of 5 score for customer service surveys

Member of management team responsible for increasing club sales and improving operations. Weekend supervisor responsible for production of staff. Assisted in staff development through the use of personal coaching and team trainings. Self-generated leads through outside prospecting, setting up lead boxes and referrals. Performed fitness assessments and club tours for potential members. Established relationships to perform B2B corporate wellness proposals. Conducted cost-benefit presentations to benefit-coordinators and/or decision-makers.Club recognized as San Diego county's top performing club in 2006Personally recognized as one of San Diego County's top 3 performers in 2006

Increased sales and awareness with product demonstrations. Established and maintained relationships with retail store management. Organized and executed product training for retail store associates. Relayed any product communications for retail store associates. Worked within thirty-two stores in the county. Maintained a neat and clean store display.

Troubleshot, maintained F-18/C/E/F aircraft avionics systems. Performed inspections of aircraft, aircraft parts, and tools. Tested and replaced broken components, parts and wires. Night-shift supervisor while TAD to CAG-2 FLIR team. Responsible for mission readiness of FLIR pods and all related systems.

Bachelor Of Arts, Organizational Management

Studied leadership techniques

High School Diploma, General Studies