Joseph West Email & Phone Number

Philadelphia, Pennsylvania, United States

Austin, Texas, United States

Texas, United States

Greater Detroit Area

- Manage Vendor Relations- Liason between DDM Team & Cadillac Headquarters- Assist in Digital Go-to-Market- Pinnacle compliance brand liaison- Identify synergies & opportunities to integrate the District Digital Manager team to drive user engagement- Training Execution for all new hires & team leads for the Cadillac District Digital Manager team- Manage Digital key performance indicators for District Digital Manager team - Report to Cadillac Sales Operations- Manage Pinnacle measurements and opportunities with Marchex Call Tracking- Identify and develop relationships with key digital vendors

Greater Detroit Area

Greater Detroit Area

- Act as the primary point of contact for Cadillac dealers in the Northeast Region across all digital initiatives for sales and service.- Partner with Cadillac District Sales Managers and Cadillac District Managers of Aftersales to identify digital sales and service opportunities for Cadillac dealers and to optimize the dealer’s digital engagement and performance.- Work with dealers, vendor partners, and Cadillac regional team members to establish and optimize each dealer’s digital marketing strategy and plan.- Consult with dealers on website and digital advertising, consumer marketing, lead management, and social/reputation management.- Developed and provided support to Cadillac leadership and ACB vendor partners during the pilot period for Pinnacle dealer website audits.- Develop and facilitate training to new Cadillac District Digital Managers and District Managers in Training in the Northeast Region.- Develop and optimize reporting documentation for analysis by brand/organizational leadership in Detroit, MI, New York, NY, and Danbury, CT.

Detroit, Michigan

Partnered with Cadillac dealers and General Motors field staff to provide the best online customer experience for their customers; ensuring an efficient and effective website experience from the moment a customer lands on a dealer’s website, submitting a lead, point of purchase, and maintaining the vehicle throughout its lifecycle.Essential functions:- Served as subject matter expert for several internal applications and external programs including CDK’s NextGen and legacy website platforms, Cadillac’s Project Pinnacle enrollment and rollout.- Consulted closely with assigned dealers to optimize their website presence ensuring the website strategy is aligned with the customer's business objectives.- Drove regular and positive contact with dealers to review program strategy and performance.- Proactively evaluated websites, SEO and digital advertising performance metrics and identify areas requiring optimization.- Established myself as a trusted digital marketing advisor for dealers enrolling in Cadillac’s Project Pinnacle for districts in Massachusetts and Texas.- Partnered with Cadillac District and Zone field team members including District Sales Managers, Zone Sales Managers, District Managers of Aftersales, Managers of Aftersales, and Client Account Managers to align with district and regional goals and initiatives.- Conducted extensive market research of assigned territories along with consumer interest trends to realign district and individual dealership digital marketing strategies and digital advertising campaigns, increasing market share for luxury automobile shoppers.- Weekly meetings with Zone and District teams to report on dealership’s challenges and wins as well as seek objectives from each respective team.Secondary functions:- Prepared internal performance reports as specified by management.- Identified opportunities for increases in advertising spend and additional SEO products to increase market share for each assigned client.

Detroit, Michigan

- Consulted closely with over 45+ GM Canada dealers to optimize their website presence and ensured that their website is aligned within OEM guidelines and their business objectives.- Effectively partnered with Digital Advertising Analysts, Digital Solutions Managers, Content Team Members, and Technical Support Specialists to develop and executed optimization plans that meet ROI and website enhancement requirements.- Regularly drove positive interaction with clients to review monthly strategy meetings and performance in addition to Quarterly Business Reviews.- Regularly evaluated client websites for up to date content, OEM promotions, dealership promotions, SEO, and Digital Advertising performance.- Consistently met monthly engagement calls and Quarterly Business Reviews with client decision makers. o Actively mentor new members of the GM Canada Account Advocate team. o Sat on the Quarterly Business Review development board for GM Canada. o Facilitator for the Optimization Round-table in the Detroit Office. o Proactively educated new Account Advocates in the Detroit Office as a part of the Peer Led Training team.

Corpus Christi, Texas Area

Drove sales by overseeing the guest service and merchandising of two to three departments with sales ranging from $2 - $9 million.Ensured accuracy of inventory both on the sales floor and inventoring of back stock through researching of product and development of research pathing on sales floor. Acted as leader on duty, as well as opening and closing the store on assigned days.Assisted with recruiting and hiring of team members.Ensured great service by interacting with guests and team members.Strove to achieve sales goals and maintained budget controls.Brand development, sales growth, maximizing margins of product sales. Developing product research pathing in store and independence of hourly team members.Generated weekly schedules for hourly team members to maximize their working capacities.Partnered with Asset Protections on maintaining current and accurate stock of product both on the sales floor and in the back room.Advised on team member career development.

Greater Detroit Area

NAILD Certified Level 1 Lighting Specialist.Successfully managed and completed 40 DTE My Energy Savings Program projects.Continually adapted and managed 90+ existing accounts and encourage new business with customer who have not purchased in 60 days.Aware and in pursuit of opportunities for account growth and new business, involving the Sales Manager and Sales support.Encouraged owners of commercial properties, non-residential property management companies, businesses, and industrial properties to upgrade their current energy systems via their lighting systems with incentives offered by both local energy providers and governmental legislature.Ensured client issues are dealt with in a timely and efficient manner.Communicated the client's goals and represents the client's interests to the company.Understanding of company responsibilities to customer service, and effectively communicates all offerings to the client base.Consistently surpassed company's quarterly sales goals along with margin goals.

Bachelor Of Science, Business Administration; International Business, 3.67

Activities and Societies: NCAA Division II Varsity Football - 4 Year letter winner. NCAA Division II Varsity Track & Field - 1 Year letter.

Hs Diploma

Activities and Societies: - Varsity Football: 2004-2006 - Team Captain for 2006 Season - Varsity Track & Field: 2005-2007 - Amnesty.