Joey Ta Email & Phone Number

San Francisco, California, Us

Made an intentional move back to an IC role to spend more time with my family as a new dad.Focused on building long-term repeatable and scalable pipeline growth for the business.

San Francisco, California, Us

Led a team of talented digital marketers specializing in paid media, website, and email. Focused on driving revenue by optimizing the full funnel for global demand generation across all sales segments.

San Francisco, California, Us

Joined shortly after the series C funding round and helped scale the company to a $2B dollar valuation with 6x revenue growth. Hired a team and built the foundation for efficient paid media programs and led an extensive developmental roadmap for the website.

San Francisco, California, Us

Responsible for lead generation targeting mid-market to enterprise companies using paid media channels.Focused on building the outbound paid media program from scratch and creating the foundation to optimize for ROAS through extensive experimentation.

San Jose, Ca, Us

Led all digital marketing efforts at Cisco Umbrella (formerly OpenDNS), including paid social / display / search advertising, organic social media, website promotions, A/B testing, SEO, landing page development, email template development, campaign creative development, and content syndication.Managed an annual $1.4MM digital marketing budget and invested it in platforms, contractors, and programs that enabled us to scale our demand gen efficiency and throughput by over 5x within the course of 3 quarters.Managed demand gen paid advertising programs on Google AdWords, GDN, LinkedIn, Facebook, Twitter, and through content syndication that resulted in an average pipeline ROI of 7x and average revenue ROI of 3x.Led a website A/B testing optimization team that consisted of designers, product marketing managers, demand gen managers, and web development managers. Our mission was to hypothesize, experiment, and validate our way to greater lead generation and a better user experience.Helped implement new applications in our marketing stack, including Bizible multi-touch attribution, Optimizely, Unbounce, and Uberflip.Directly managed three agencies and one internal team member.Trained / mentored our demand gen team on all digital platforms and best practices.

San Jose, Ca, Us

OpenDNS is a cloud-delivered security startup that was acquired by Cisco Systems, Inc. for $635MM.Managed LinkedIn paid advertising and Bizo/LLA display retargeting programs. Through a vigorous A/B testing process, I achieved the highest average industry CTR and conversion rate across all our campaigns as recognized by LinkedIn.Received 1 of 12 invitations to join LinkedIn's Marketing Innovators program and contributed to platform feature development and their product roadmap.Implemented technical SEO improvements that enabled our website to achieve multiple first page rankings for high volume target keywords.

Sunnyvale, California, Us

Managed multiple marketing initiatives, including: SEO, SEM, webinars, content creation, CRM automation, website design and management, email marketing, public relations, and social media.Collaborated with vendors and partners on various co-marketing campaigns spanning multiple online and offline marketing channels to increase lead volume and to demonstrate our value-add as a distributor.Redesigned and improved our website’s branding, navigation, content, and user experience, resulting in monthly KPI increases across the board; Organic Unique Visitors by 150% to 3867, Avg. Time on Site by 67% to 2:27, Pages/Visit by 39% to 5.68, and Conversions by 228% to 82.Managed our MailChimp account and achieved an average 15% open rate, and 7.4% adjusted CTR.Increased lead volume through webinars by 115% to 350 per month.Developed and automated our lead-to-revenue attribution workflow in Microsoft Dynamics CRM which helped us effectively allocate resources to known high-performing programs.Created targeted email marketing campaigns by properly segmenting contacts using defined fields, conditions, and operators; categorizing them into multiple lists by customer type, industry, product interests, and sales territory.Developed branded company assets including: email templates, business documents, company overview, datasheets, sales guides, promotional fliers, images, graphics, banners, presentations, and videos.Jointly created the “Does Your Hotel Wi-Fi Suck?” infographic; resulting in 6K+ views, 160 social shares, top 100 rank out of 4000 on Visual.ly, and independently featured as a case study on American Express’s OPEN Forum.

A personal blog I created to contribute knowledge in my field. My writing focuses on my opinions of various published social media, email, and content marketing strategies as well as my own original concepts.I analyze successful marketing campaigns and explain how other marketers can apply those techniques to enhance their own marketing strategies. Through my experiences, I will share the lessons I've learned and my thoughts on what I believe are the best ways to approach marketing strategy and tactics.

Completed a full website redesign with cleaner, more professional aesthetics.Overhauled the entire navigation dynamics of the website to be more intuitive for the client and their customers.Optimized key aspects of the website for better ranking on SERPs.Integrated Google Analytics to help the client track user engagement.