Johan Boersma Email and Phone Number
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Een rugzak vol waardevolle ervaringen!Meer dan 25 jaar commerciële ervaring bij bedrijven als Coca-Cola Enterprises, Jacobs Douwe Egberts Professional en Sodexo.Ik heb veel mogen doen en heb heel veel geleerd! Zo heb ik gewerkt als verkoopdirecteur bij Sodexo en Jacobs Douwe Egberts Professional en was ik associated director voor het Bedrijven & Instellingen kanaal en marketing manager bij Coca-Cola Enterprises voor retail kanaal.Deze rijkdom aan ervaring deel ik graag met je.Strategie vorming, van strategie naar uitvoering, het doorbreken van marketing-verkoop silo’s, meer klantgericht denken, de juiste routes-to-market bepalen, verandermanagement trajecten en coaching… het zijn zaken waarop ik je van harte ondersteun. IMPACTHet gaat om structurele en duurzame impact. Samen werken we eraan om jouw doelen te bereiken. Veranderen en verbeteren doe je niet overnight…dat behoeft inzet van alle betrokkenen. Sta je open voor reflectie, sta je open om in de spiegel te kijken, om uitgedaagd te worden? Het zal je verder brengen!Wil je je commercieel resultaat verbeteren , wil je gebruik maken van mijn ervaring, kennis en netwerk... neem dan contact met me op hartelijke groeten, Johan
Hovingh & Partners
View- Website:
- hovingh.eu
- Employees:
- 17
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Improve Sales And Negotiation Results | Retail | Foodservice | B2B | Advies | CoachingHovingh & Partners Oct 2021 - PresentNetherlandsEen krachtige combinatie: (1) mijn ervaring bij bedrijven als Coca-Cola Enterprises, Jacobs Douwe Egberts en Sodexo en (2) sterke, zich bewezen methodes van Hovingh & Partners (o.a. Sales Funnel van Ray Leone en ENS Negotiation). Een betere oplossing voor een beter gedefinieerd probleem, dáár gaan we voor. Wat ambieert de klant, wat wil de klant bereiken, wat zijn de showtoppers, wat zijn oplossingsrichtingen, welke blokkades zijn er... Wat zijn de echte motieven achter de aankoop en hoe kom je erachter.... Uiteindelijk gaat het om oprechte interesse in de klant. De klant wil vaak bést kopen, maar hij/zij wil niet iets verkocht krijgen! Om daar te komen, helpen we je je situatie goed te begrijpen. We laten je in de spiegel kijken, we dagen je uit, we helpen je verder met begrip voor de status en de wens om samen met je vooruit te gaan.Gecertificeerd Sales Funnel consultant en Geaccrediteerd ENS onderhandelaar
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Strategy - Sales - Negotiation - Coach - Change | Retail-Foodservice-B2BBbb | Boosting Business Oct 2021 - PresentNetherlandsStrategy development and implementation for industry, retailers and facility management. Based on 27 years experience in various commercial position in the FMCG industry and in marketing, trade marketing, category management, sales and consultancy roles. Experience with portfolio-, promo-, pricing-strategy, tradeterms, route to market - multichannel - strategy; Developing and leading effective teams; develop sales capabilities; personal and team coachingPartner of Hovingh & Partners, helping companies to improve sales and negotiation results.BBB | Boosting Business has led several projects in various markets (beer, candy, chocolate, snacks a.o.).including (1) feasibility study (from March 18 to September 18) to launch a unique E-commerce platform for the Dutch Foodservice market, called Foodconnext: A platform responding to the online market trends and aiming for more democracy in the foodservice market, with shared ownership by industry, trade and distributors. (2) Supervising the Category Management Review process for a leading wholesaler during 10 months. -
Sodexo | Director Business Development And SalesSodexo Nov 2019 - May 2021NederlandInspire and support customers and consumers to improve their quality of life. Build sustainable partnerships in Business, Health & Care and Education channels, offering catering, cleaning, security and many other services either as stand alone, service, multiservices or as an Integrated Facility Management Solution. -
Sales DirectorJacobs Douwe Egberts Jun 2016 - May 2018Utrecht Area, NetherlandsResponsible for developing the Out of Home customerbase, both current and new business. Leading the salesteam (ca. 150 FTE) in all customer segments: large Business, health&care, education, bareca, and small business.Closely working together with Sales Director trade in order to optimize results using different Routes to Market. Aiming for sustainable growth, retaining customers while expanding our customerbase. Optimizing RtMs was one of key projects during 2017 H2.Strongly increased customer engagement, sales focus and - discipline. Winning many large customers, including KLM, our biggest win in recent history. -
Sales Director TradeJacobs Douwe Egberts Aug 2012 - Jun 2016Optimize our results by leveraging the power of JDE Professional and our trade partners. Closely working together with wholesalers, distributors, caterers, cash&carries and office suppliers to unlock the opportunities in the Out of Home market.We have won several awards (Caracter Company challenge award for partnership with Sligro and various Shops out of Home awards for leading in catering partnerships.
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Associate Director Institutional ChannelCoca-Cola Enterprises Dec 2009 - Aug 2012RotterdamSales and Marketing responsible for the Institutional Channel, which covers different subchannels: business & industry, health, education and army.Various routes to market:1. caterers (eg Sodexo, Compass), 2. operators (vending machines, eg. Maas and Autobar), 3. Our own Full Service Vending team and 4. wholesalers / C&C.Leading a team of National Account Managers and functionally steering the Field Sales team (20FTE)Developed and implemented a new way of working with key customers: A focus on category growth, strongly linked with pay for performance trade terms.The team has won the Golden Shops Out of Home Award @work and education in 2011. -
Marketing Manager Home ChannelCoca-Cola Enterprises Nov 2006 - Dec 2009RotterdamResponsible for Business Insights, Category Development and Shopper Marketing in the Home channel. Leading a 8 FTE team and functionally steering the 60 FTE Field sales team.On HQ-level responsible for the business planning, based on (shopper) insights a.o.; Developed a new category vision, new shelf vision and a new approach to unlock the cold availability potential.Leading the new way of working for the Field Sales with the development and implementation of the so called Conceptual Selling approach.Recognition:Strong contribution in improving customer satisfaction: Industributie Award Drinks Category in 2009 and overall winner in 2010; Advantage Group survey showed the 1th position in 2009, versus 13th position in 2007); Field Sales of the year award in drinks category in 2009 vs 20th/22th position in 2007/2008); overall winner in 2010.Caracter Company rewarded the team with the Challenge Award for Category Management in 2010.Also internal recognition by CCE international: Winning the so called Golden Crown award for the best Customer focused performance (together with Home MT)
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Commercial DirectorIri Nederland Jan 2003 - Nov 2006- Responsible for topline growth and margin overall and per client- Improving relationships with clients - Heading up the commercial team (21FTE) - Strong focus on winning new business.- Improve Business Insights revenue (in addition to regular tracking)- Tranfer specific activities from NL to IndiaIRI is a market research company (US) - offering both retail tracking and business insights (shopper research and storelevel data), IRI services many leading FMCG companies, like Campina, Sara Lee, Friesland Foods, Unilever, Coca-Cola, Heineken, Danone, J&J, Ferrero, Storck, Aviko and many others.
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Account DirectorIri Nederland Sep 2001 - Dec 2002- responsible for topline growth of for food clients, e.g. Friesland Foods, Campina, Danone, Leaf, Perfetti and ca. 50 others - leading team with commercial people (ca. 14 FTEs)
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Account ManagerIri Nederland Jul 1999 - Aug 2001- sales responsible for number of clients, e.g. Friesland Foods, Peijenburg, Remia, Droste and a few others
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Marketing ManagerKoninklijke Eru Kaasfabriek Bv Jul 1996 - Jun 1999- brand- and product development- advertising, both ATL and BTL- trade stories- market research- packaging- communication- internal responsibility
Johan Boersma Skills
Johan Boersma Education Details
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Bedrijfskunde / Business Administration -
Sales Funnel- Certified Consultant - Mastertrainer Ray Leones'Sales Funnel -
Ens Negotiation & InfluencingBusiness
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Executive Mastercourse FoodserviceFoodservice Market
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Gap Negotiation Training"Complete Skilled Negotiator"
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Vwo - Chr. Scholengemeenschap Comenius
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Martin Luther King School
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Practicioner
Frequently Asked Questions about Johan Boersma
What company does Johan Boersma work for?
Johan Boersma works for Hovingh & Partners
What is Johan Boersma's role at the current company?
Johan Boersma's current role is Word een topper in verkoop, onderhandelen en strategie. partner bij Hovingh & Partners en eigenaar BBB | Boosting Business.
What is Johan Boersma's email address?
Johan Boersma's email address is jo****@****rts.com
What is Johan Boersma's direct phone number?
Johan Boersma's direct phone number is +312055*****
What schools did Johan Boersma attend?
Johan Boersma attended Erasmus University Rotterdam, Sales Funnel, Ens Negotiation & Influencing, Executive Mastercourse Foodservice, Gap Negotiation Training, Vwo - Chr. Scholengemeenschap Comenius, Martin Luther King School, Cialdini Institute.
What skills is Johan Boersma known for?
Johan Boersma has skills like Marketing Management, Customer Relations, Category Development, B2b, Food Service, Brand Development, People Management, Key Account Development, Key Account Management, Retail, Account Management, Food.
Who are Johan Boersma's colleagues?
Johan Boersma's colleagues are Heino Hovingh, Geoffroy Van Kan, Wilfred De Roos, Hans Ulrich Perret, Roos Huls, Alexandre Desch, Tamer Bakan.
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