Joe Hotaling Email & Phone Number

Carnegie, Vic, Au

Leading the vision, strategy, goals and roadmap for an industry leading B2B2C student accommodation management SaaS product. Championed the vision of empowering admin staff and residents with the tools they need to efficiently manage the end-to-end accommodation lifecycle. Key achievements include: • Leading the flagship project to redesign the core room selection funnel, with goals to increase customer sentiment and annual recurring revenue• Achieved WCAG 2.1 AA accessibility compliance for the end-to-end resident experience• Improved usability of the bookings table, increasing the satisfaction rate by 5% to 84.5% • Led the discovery into key admin staff pain points that can be solved through generative AIProduct leadership experience:• Presented our key flagship project at our annual customer global conference• Onboarded new Product Managers to ensure they integrate successfully into the team and company• Mentored and provided guidance and support to a Junior Product Manager• Developed a standardised internal release announcement template

Melbourne, Victoria, Australia

Led the vision, strategy, OKRs and roadmap for B2C car research products. Championed the vision of empowering customers with the awareness and knowledge to sell or find a car that best suits their needs. Led the Objective to improve the buyer experience during the research phase.Key achievements include:• Increased engagement by 32.9% by introducing links to reviews from the search results page• Increased the click through rate for notifications to 8.9% by sending reviews based on saved cars• Increased owner review submissions by 5.5% by introducing a monthly owner review competition• Increased search engagement by 48.5% by enabling swapping between searching for cars and reviews• Increased time spent reading an article by 16.7% by embedding Google search into keyword searches• Achieved ranking on Google News, as a result of SEO optimisations, Product leadership experience:• Led the initiative towards a responsive application, design system and accessibility compliance• Introduced the Customer Satisfaction (CSAT) Score as a key metric to track across all products• Mentored and provided guidance and support to an Associate Product Manager

Led the vision, strategy and roadmap of a new B2C add-on marketplace for the ANZ Plus Bank. Championed the vision of empowering customers to reach their financial wellbeing by leveraging external service providers. Led the strategy of focusing on the add-on provider experience first before focusing on the add-on consumer experience.Product leadership experience:- Managed direct reports for my team which consisted of three Engineers, a Product Designer and QA- Led recruitment efforts for new team members including vetting resumes and running interviews

Melbourne, Australia

Led the vision, strategy and roadmap of an internal Enterprise API integration marketplace. Championed the vision of creating seamless connections between data consumers and data owners so that ANZ can provide the best customer experience. Led the strategy of focusing first on increasing data owner acquisition and activation through delighting the data owner experience, before focusing on the data consumer experience. Key achievements include: - Reduced the onboarding time for data owners by 25% by streamlining the onboarding process - Reduced the steps for data consumers to test APIs by 30% by removing authentication for test data- Reduced the steps for owners and consumers to analyse usage by 30% by developing an analytics platformProduct leadership experience:- Introduced a platform request checklist, to ensure requests have sufficient information and evidence

Melbourne, Australia

Led the vision, strategy and roadmap of a real estate B2B marketplace from introduction to growth stage. Championed the vision of connecting government land buyers and sellers to better utilise land for the community. Led the strategy of focusing on buyer acquisition and activation first before focusing on the seller experience. Key achievements include:- Increased acquisition of new users by 20% through the share search tool- Reduced the registration abandonment rate for buyers to 25% by streamlining the onboarding process- Reduced the search time for buyers by 30% by implementing fuzzy search logic- Increased the average satisfaction score to 30% for support enquiries by streamlining the triaging process

Melbourne, Australia

Led the agile delivery of digital advertising products for Coles Liquor, TAL Insurance, Swann Insurance, ME Bank and AIA Insurance. Led a cross functional delivery team as well as a chapter of digital producers.Leadership experience:- Managed direct reports for my chapter which consisted of two Digital Producers - Increased overall velocity by 30% by streamlining the design and production process- Reduced code development time by 20% by developing email marketing templates

Chicago, Illinois

Led the agile delivery of digital advertising products for Foot Locker and Williams Sonoma. Led the development of production tools and processes, reducing the overall development time and effort. Led a cross functional delivery team as well as a chapter of digital producers, and helped them to grow and achieve their career goals. Leadership experience:- Managed direct reports for my chapter which consisted of four Digital Producers- Mentored and developed a direct report from mid to Team Lead role- Led recruitment efforts for new team members including vetting resumes and running interviews- Increased overall velocity by 30% by transitioning all production teams to kanban- Reduced asset exporting time by 30% by leading the development of a Photoshop extension

Los Angeles And Chicago (Remote)

Bogotá D.C. Area, Colombia

Sydney, Australia And Bogotá, Colombia (Remote)

Sydney, Australia

Accelerating Into Product Leadership

Bachelor, Media And Communications

Essential Product Skills

Google Analytics, Gtm, Data Layer, Data Studio And Regex

Diploma, Graphic Design