Duties:Manage communications team, and lead all internal and external communications for Wisconsin’s largest appointee-led state agency, including media relations, content development, staff engagement, stakeholder engagement, constituent correspondence and social mediaDirect and monitor all communication to ensure it aligns with agency’s overall strategic prioritiesEnsure DOC’s commitment to equity and inclusion are reflected in agency communicationCollaborate with DOC divisions, other state agencies and partners, and a variety of stakeholders to highlight DOC successes through its commitment to evidence-based practicesLead editorial process for developing and distributing owned contentGenerate local, statewide and national earned media mentionsWork with subject matter experts to respond to media inquiries in normal and crisis situationsRespond to public records requests from mediaAct as agency spokesperson Plan in-person eventsAdvise and offer direction to agency leadership on media relations and public relationsPrepare talking points and offer media coaching, when neededWrite speeches, prepared remarks, news releases, success stories, media advisories/pitches and social media postsAccomplishments:Update DOC’s public website, including the development of a News Page to promote agency initiativesLaunch social media presence to add to agency’s public communications, leading development of a social media strategy and policyLead development of Brand Guide for agencyCreate Content Champion network to improve communication and content generation across an agencyDevelop and launch agency’s first stakeholder newsletter, as well as a staff recognition newsletterDevelop format for regular reporting on progress in Strategic Priority areasDevelop Zoom Town Hall format, allowing DOC to easily communicate with large numbers of stakeholders about agency initiativesEarn nearly $1.7 million in calculated publicity value over the final five months of 2021

-Garner awards for brand journalism, news release writing and earned media-Attract more than $200,000 in earned media coverage for organization in 2019 alone-Craft pitches led to more than 150 earned media mentions in 2019 alone -Increase web traffic by more than 10% to organizations Newsroom and Success Story pages

• Manage daily work of more than 30 news team members.• Make editorial decisions guiding daily news coverage and long-term strategy.• Collaborate to develop and implement strategic plans for overall product and individualnewscasts.• Help plan long-term projects, election coverage, and severe-weather coverage• Work with community leaders, lawmakers and local charities on in-depth news stories andpromotional campaigns.• Oversee newscast, website and social media content.• Mentor young news writers and develop on-air talent.

• Presented live newscasts.• Responded quickly and effectively to breaking news both on and off air.• Managed morning and weekend news teams.• Created daily assignments and determine content for the station’s website and social mediaplatforms.• Provided guidance to younger journalists, helping them develop their writing skills and newsinstincts