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John Berger has over 35 years of experience in marketing and communications science. He specializes in strategy, business development and operations, direct marketing, search engine marketing, and consumer communications and publishing. He has served as chief marketing officer, chief strategist, and other executive marketing and business development positions for the Fortune 150. He assists companies in developing new strategies or to restructure their market or communications programs that optimize business growth and market share. Strong experience in the financial services sector, and in healthcare communications. He has proven revenue-driven expertise in building consumer or member awareness and leveraging cause marketing; he has significant experience integrating major, complex, and data-intensive business development programs across multiple marketing channels for companies, Non-Profit organizations, and healthcare providers. His clients and projects have included a wide spectrum of challenges. These range from the creation of a new marketing technology medium that generated nearly half a billion dollars in sales for one of the world’s largest retailers, to building funds and creating awareness for foundations that are required to assisted and sustained their core missions, along with healthcare communication solutions that substantially benefit providers and members.
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Executive Managing PartnerG2Market Network 2012 - PresentUnited StatesAn experience-driven consulting practice in strategic marketing and positioning that is designing, optimizing and executing digital, integrated social, traditional and go-to-market programs that are data intensive, trackable and metric based. G2market Network provides marketing services engagements through three dedicated practices: The first focuses on For-Profit companies, the second for Non-Profit organizations; and the third is a dedicated communications solution for the Healthcare industry that allows members and providers to move dialog from a transactional relationship to an authentic solutions based wellbeing relationship. Leading a formal executive practice focused on providing development and services for clients market. The dynamic and innovative model drives positive results from the G2m-Engine 3.0 Program. It expands the formal role using business intelligence, and focuses on the total economic leverage the relationship and experiences and building social awareness, growing the member and consumer base loyalty through proper strategy, and executing meaningful and targeted communications. G2market Network strives to update and improve communications programs and partnerships. The purpose is to support the challenging acquisition of resources, as well as the talent of the people and programs that these organizations need to preserve, ultimately expanding and protecting their core missions. -
General PartnerHellenic Llc 2014 - PresentHellenic is an infrastructure development firm that facilitates a community’s need for infrastructure, including embedded infrastructure, power generation, desalination, transportation, ports, logistics, rail, industrial, education and health-care. This includes exploring and using renewable energy power generation resources with solar, wind, wave, water and refuse / biomass / biofuels. Our goal is always to make the communities’ environment carbon neutral, secure, safe, livable and functional. Hellenic plans, designs, finances and builds infrastructure, in alignment with a community, state or sovereign and funded through private capital in a public private partnership.
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Foundation Development BoardMaison Fortune Orphanage Foundation 2010 - PresentHinche HaitiThe board advises the USA-based foundation supporting 250 children at the Maison Fortune Orphanage in Hinche, Haiti. John has actively worked with the foundation since 2002 when it officially began. In 2010, he formally became part of the board. John focuses on operational and endowment funding using his background and professional network from the private sector. Although his work is as a volunteer, John treats this work as if it is a professional assignment.
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Advisory BoardsMarketing Positioning And Strategy Jun 2000 - Jun 2021Hellenic LLC (Chairman)2013 – PresentJRGroup (Chairman)2019 - PresentBusiness Ink, Co (Chairman)2014 - 2018DonorPath2013 – 2014Entertainment.com2011 – 2012Fathom Online2005 – 2007 (Chairman)The Tom Peters Company2000 – 2004
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PresidentDonorpath 2013 - 2014Greater Atlanta AreaDonorPath Is the technology and community agent to create sustainable fundraising for the philanthropic market.Using Fundraising Intelligence, DonorPath uses a platform that enables nonprofit organizations to use their own data to create better fundraising results. By calling individual, corporate, foundation, and special event giving data from an organization’s database, DonorPath creates, visualizes, and shares new performance insights to help staff and volunteers align strategy formulation, budget allocation, and decision-making with revenue goals.To help organizations that need more than insights and performance metrics, DonorPath links their data visualization to a recognized fundraising expert who will create customized, data-driven solutions for an organization – and remotely meet with staff and/or volunteers every month to coach and evaluate implementation. -
President Visant Marketing Services; Visant Svp Business Development And StrategyVisant Corporation 2007 - 2012Greater Atlanta AreaResponsible for the company’s multi-channel marketing strategy, including Visant Marketing Services. This business unit designed and managed the Visant Impulse-To-Action program, which provided direct marketing strategies and solutions that combined next-generation, data-driven, measurable direct-response solutions with printing and imaging capabilities as well as interactive digital technologies; these included unique tracking solutions that involved both traditional print, web and mobile applications. Program metrics and response rates outperformed industry averages by more than a factor 10X.
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Strategy And Marketing Practice DirectorG2Market Network 2004 - 2007Atlanta, GaFathom Online (2006-2007) and NCP (2004-2006)Chairman of the advisory board and acting vice president of marketing and business development for Fathom Online, a leading search-marketing and SEO company providing key analytics for the industry through their quarterly Keyword Prince Index (KPI); acquired by Geary Interactive in 2008.Acting CMO for NCP Solutions, managing all activities for business development, strategy, marketing and sales. These included the repositioning of the company in the marketplace as the premier provider of direct response business and digital communications services.Formal Program for The Tom Peters Company: "The Work Matters", Advisory Board. -
Evp Marketing Strategy And Business DevelopmentRr Donnelley 2000 - 2004Greater Chicago AreaAs the executive marketing officer and chief strategist, directed all the company’s efforts to leverage the business properties that offered conventional and digital print management and publishing, as well as business-communications outsourcing services. Designed to deliver part of an integrated marketing solution to the customer. Converted Marketing Group from a cost-center to a profit & loss center, increasing the expectations of quality and timing for internal clients for external marketing initiatives.Prior to this, was General Manager of the Print Fulfillment Services Business Unit. The unit contributed over $250 million in yearly revenue from conventional, digital, and logistic services. Preceding this, built the RR Donnelley Specialty Group; a data-driven and metrics-based group that was comprised of many business units that each provided an integrated, direct, response-channel management using direct sales programs, mail and catalog campaigns, and outbound/inbound telemarketing centers and interactive Digital Portal services. -
Vp Marketing And DigitalWorld Color (Quad Graphics) 1994 - 2000Se UsaCreated and managed a turn-key offering that included Direct Response Marketing Campaign Solutions, which primarily dealt with traditional print and database services as well as the re-purposing of digital assets into multiple non-print, trackable distribution media. This was one of the earliest uses of the Internet. The very first live internet broadcast using these developed media services included the Victoria’s Secret product launch, and the first live and interactive webinar which broadcasted the Tom Peters Leadership Conference.Prior to this as a senior account manager, brought together many noncompeting client executives in order to form an external “Master Advisory Board” to address all functions pertaining to each of their business enterprises. Billings from these accounts grew to exceed $75 million annually.
John Berger Skills
John Berger Education Details
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Marketing -
Communications
Frequently Asked Questions about John Berger
What company does John Berger work for?
John Berger works for G2market Network
What is John Berger's role at the current company?
John Berger's current role is Marketing Architect and Strategist.
What is John Berger's email address?
John Berger's email address is de****@****zon.net
What is John Berger's direct phone number?
John Berger's direct phone number is +141023*****
What schools did John Berger attend?
John Berger attended William & Mary, Stanford University.
What are some of John Berger's interests?
John Berger has interest in Football, Exercise, Sweepstakes, Home Improvement, Reading, Sports, Golf, Home Decoration, Watching Sports, Collecting Coins.
What skills is John Berger known for?
John Berger has skills like Direct Marketing, Marketing Strategy, Integrated Marketing, Strategy, Marketing, Strategic Partnerships, Strategic Planning, Analytics, New Business Development, Business Development, Marketing Communications, Social Media.
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