I'm helping healthcare companies to understand and surface hidden business/brand value. I'm currently offering a broad range of services, including fractional marketing engagements, retained advisory relationships, and specific project-based programs.Whether you're looking for support in understanding the market/competitive landscape & your brand's unique strengths, redefining & positioning your brand, pivoting to a new strategy or simply need an experienced thought-partner to collaboratively tackle a problem, I'm here to help. Give me a howl if you'd like to connect. john@howlingadvisors.com

Promoted to lead kyu's health vertical strategy. Created a vision, business plan and initiatives to foster collaboration & growth. Leveraged our diverse portfolio companies' human-centered approaches to tackle complex industry challenges. Served as subject matter expert for healthcare consulting projects. Led pivotal business development initiatives to secure multiple million dollar+ engagements with top health clients, contributing to a substantial increase in health revenue. Headed corporate development efforts, reporting directly to kyu's global CEO, successfully expanding the company's industry capabilities. Led a vibrant community of health experts to foster knowledge sharing and business growth. Forged a strategic partnership with the US Surgeon General's Office, playing a pivotal role in addressing critical public health challenges such as misinformation & loneliness.

Recruited to establish a health practice from the ground up, crafting innovative offerings using customer insights, progressive methodologies, and design thinking. Enhanced consumer insights and analytic capabilities through the implementation of proprietary methods for measuring marketing impact. Exceeded first year revenue goal through strategic targeting of digital health innovators, providers, and wellness companies. Developed brand strategies and improved digital experiences for digital health clients, resulting in heightened provider and payor interest, and increased conversion rates. Successfully launched "Project Beyond," a proprietary research study that investigated digital health adoption within specific consumer communities.

Led the strategy & analytics practice of Interbrand's dedicated healthcare division. Executive engagement lead working with C-suite clients on comprehensive brand strategy, brand management and marketing analytics programs for top health companies. Secured and then led multiple global engagements, each delivering $1 million+ of revenue. Led brand valuations to provide the evidence & road map for brand building. Developed & tested forward-looking branding scenarios, using predictive & financial modeling to create the business case for recommended strategies. Led the global launch of Best Pharma Brands, a ranking of the Top 10 most valuable corporate life sciences brands. Guided a global team of strategy and analytics practitioners, mentoring their growth and career development.

Transformed healthcare analytics practice with proprietary brand impact measurement methods. Adapted Interbrand's Brand Valuation model for the healthcare industry, evaluating multiple brands with $1B+ in annual revenue. Led market insights and analytics programs for corporate and product brand strategies, target audience needs, segmentation, positioning, brand architecture, and brand identities. Led sector-specific growth initiatives to diversify revenue sources, targeting medical technology companies, health systems, and health plans.