John Corwin Email & Phone Number

Redmond, Washington, US

Redmond, Washington, US

• Built a team of 5 strategists, with diverse backgrounds including consulting, investment banking, and PM. Developed formal career development expectations, mentoring processes for broader Corporate Strategy team.
• Partnered with product leadership to redefine strategy for Dynamics SaaS business.
• Led strategy projects for Sales organization including Industry and ISV strategies.
• Work closely with CFO on Board and leadership presentations.
• Work with Office of the CEO to help structure and organize agenda for Senior Leadership Team

Redmond, Washington, US

Sunnyvale, CA, US

• Led strategy team responsible for developing new monetization strategies, and optimizing pricing and packaging for LinkedIn’s largest business unit. Worked collaboratively with Product, Marketing, Sales, Finance.
• Instituted new value-based pricing models for existing products that delivered significant increases in revenue and operating margin.
• Identified and implemented initiatives including monetization strategies for new products, multi-year deals, auto-renewal for SaaS contracts, online pricing changes, tiered offerings
• Built a team of pricing and go-to-market leaders.

Sunnyvale, CA, US

Helping LinkedIn's Talent Solutions business unit continue to grow by improving monetization and go-to-market strategies.

Boston, Massachusetts, US

• Managed global project teams and client development activities for technology clients.
• Directed global team to develop mobile impact policy strategy and co-authored report on "The Mobile Revolution: How Mobile Technologies Create a Trillion-Dollar Impact". Report was a top-10 publication for BCG in North.
• Led project to redefine China market and policy strategy for global mobile HW company
• Managed day to day business development efforts and senior client relationships for multiple clients including, one of four priority clients for West Coast technology practice

Boston, Massachusetts, US

• Managed project teams for clients in technology sector.
• Led project to redefine pricing model for Software & Services vendor serving financial institutions.
• Led effort to identify pricing opportunities for Software vendors to adapt pricing and go-to-market strategies to extract greater value in SaaS environment.

Boston, Massachusetts, US

• Built a new pricing model for a Software & Services vendor
• Designed the mobile commerce strategy for an Enterprise Software company
• Developed portfolio strategy for technology IP Investment Fund

Cologny, Geneva, CH

• Lead author for BCG/World Economic Forum report "Delivering Digital Infrastructure: Advancing the Internet Economy"

Seattle, WA, US

• Developed and implemented a site merchandising strategy designed to increase traffic and conversion for Kindle.
• Identified levers to increase device conversion (by 20%+) through the Amazon.com homepage placement, a key source of traffic for Kindle. Developed and institutionalized a formal testing methodology.
• Implemented changes to Kindle’s email strategy. Launched email campaigns to build the accessories business.

San Jose, CA, US

• Managed marketing and finance for Gumtree International, a small online classifieds startup owned by eBay with responsibilities for websites in Australia, South Africa, New Zealand, Hong Kong, Singapore, Taiwan, and.
• Developed marketing strategy and managed annual budget of $1M+ (paid and natural search, direct marketing).
• Implemented ROI-driven internet marketing system that doubled onsite activities and more than doubled revenues in 6 months while reducing cost per advertising click by nearly 50%.

San Jose, CA, US

• Led and worked with teams on projects for eBay Inc’s most senior executives. Performed strategic and financial analysis on internal projects and acquisition opportunities.
• Led strategy project to define the long-term vision of eBay.com. Worked with Product to develop prototypes.
• Defined eBay Inc’s data sharing strategies. Built cross-functional teams including Architecture, Technology, Internet Marketing, Product and Legal groups.
• Managed Corporate Strategy’s role in eBay Inc.’s annual strategy process. Wrote speeches for CEO, CSO.

Boston, Massachusetts, US

• Defined a future product/service offering and pricing strategy for an online gaming service.
• Developed a conjoint survey and analyzed results to understand consumer preferences.

Mba, Business

Ba, Economics; Chinese Language