John Crouch

John Crouch Email and Phone Number

Category Lead - Surface (Northern Europe) @ Microsoft
redmond, washington, united states
John Crouch's Location
Greater Reading Area, United Kingdom
John Crouch's Contact Details
About John Crouch

Consumer technology is my passion. We live in an age of unparalleled technological progress & change and I believe that everyone, with access to technology can achieve incredible things. I feel fortunate to work for an organisation at the forefront of technological development with a clear mission to empower every person & organisation on the planet to achieve more.

John Crouch's Current Company Details
Microsoft

Microsoft

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Category Lead - Surface (Northern Europe)
redmond, washington, united states
Website:
microsoft.com
Employees:
189892
John Crouch Work Experience Details
  • Microsoft
    Category Lead - Surface (Northern Europe)
    Microsoft Dec 2023 - Present
    London, England, United Kingdom
  • Microsoft
    Senior Category Manager - Surface (Northern Europe)
    Microsoft Nov 2020 - Dec 2023
    Reading, England, United Kingdom
    Responsible for the North Surface Consumer Category managing a multi-dimensional product ecosystem across 6 territories. Executing with channel partners towards the joint goal of driving growth & showcasing the best of Microsoft. • Strategic business planning, driven by market & consumer insight along with a focusedcollaboration with the partner ecosystem (retailers, silicon & 3rd party brands)• Insight driven mindset focused on analysis, operational excellence, supply chain management & forecasting• Managing & implementing promotional strategy to maximise key beats through financing, trade in, value add bundles & pricing tactics. Partnering with Sales & Marketing teams to execute.• Category leadership through defining (channel strategy, audience, product) and implementing (target setting, investments) solutions that provide added value to both Microsoft and our partners. Track record of building channel strategies and implementing with partners (exclusives, event SKU's & unique product varients)• Collaborative leadership across both internal & external stakeholders, providing clarity of strategyand focus on jointly held business outcomes. Empowering stakeholders to succeed and deliver results across multiple business functions.• Deep understanding of the competitive marketplace, technological trends & developments.• Strong commercial and consumer acumen, including understanding of retailer/partner business models. • Financial acumen (budget, P&L & investment accountability) with specific focus on revenue attainment & profitability for Microsoft and our channel partners. • Product & storytelling expertise, including deep knowledge of the ecosystem & ability to partner with marketing & PR teams to execute launches, campaigns & partnerships.
  • Microsoft
    Category Manager - Windows (Uk & Ireland)
    Microsoft Mar 2019 - Nov 2020
    Reading, United Kingdom
    Responsible for the UKI Windows Consumer category, managing a multi-dimensional product ecosystem alongside channel partners with the joint goal of driving market growth & empowering our consumers to achieve great things. My role involves: • Strategic business planning, driven by market & consumer insight along with a focus on collaboration across the many ecosystem partners (hardware, brand, retailer & channel).• Insight driven mindset focused on analysis, operational excellence & market forecasting• Driving category leadership by defining (TAM, audience, product) and implementing (target setting, investments) solutions that provide added value to both Microsoft and our partners.• Collaborative leadership across both internal & external stakeholders, providing clarity of strategy and jointly held business outcomes. Empowering stakeholders to succeed and deliver results. • Deep understanding of the competitive marketplace, technological trends & developments• Strong commercial and consumer acumen & understanding of retailer/partner business models.• Financial acumen (budget, P&L & investment accountability)• Product & storytelling expertise, including deep knowledge of the ecosystem & ability to leverage the marketing & PR engines to support growth, whilst leading with a customer first mindset.
  • Microsoft
    Senior Channel Marketing Manager (Uk)
    Microsoft Sep 2018 - Mar 2019
    Reading, United Kingdom
    Partner facing retail marketing role developing marketing plans and strategies with retailers to drive sales of Microsoft's consumer product portfolio. Worked closely with partners to execute marketing activity through retailer owned channels in store, online and through demand generation. Responsibilities included planning, executing, managing and monitoring through the line campaigns to support an extensive product portfolio, across several varied retail environments. Managed and maintained deep strategic relationships with retail partners in order to deliver joint business goals.
  • Microsoft
    Channel Marketing Manager (Uk)
    Microsoft Sep 2013 - Sep 2018
    Reading, United Kingdom
    Partner facing retail marketing role developing marketing plans and strategies with retailers to drive sales of Microsoft's consumer product portfolio. Worked closely with partners to execute marketing activity through retailer owned channels in store, online and through demand generation.Responsibilities included planning, executing, managing and monitoring through the line campaigns to support an extensive product portfolio, across several varied retail environments. Managed and maintained deep strategic relationships with retail partners in order to deliver joint business goals.
  • Microsoft
    Xbox Emea Marketing Intern
    Microsoft Jun 2011 - Jul 2012
    12-month internship working within the Xbox EMEA Marketing Communications team. Gained exposure to various marketing channels executing both ATL and BTL campaigns across Europe to support Hardware and Software releases. Role involved cross-collaborating with different marketing functions (e.g. Global Advertising, CRM and PR) to support the implementation of bespoke campaigns to varied EMEA markets and regions.

John Crouch Skills

Social Media Marketing Communications Teamwork Marketing Management Public Relations Digital Marketing Microsoft Office Social Networking Team Leadership Crm Engagement Email Marketing Social Media Marketing Retail Marketing Strategy Presenting Ideas Situational Leadership Presentations Change Management Retail Marketing Problem Solving Point Of Purchase Influence Others Supporting Others Mentoring Retail Sales Marketing Operations Online Marketing Sales Customer Relationship Management Advertising Project Management Account Management Communication Multi Channel Marketing Digital Strategy Digital Media Partner Management Go To Market Strategy

John Crouch Education Details

  • University Of Kent
    First Class Honours
  • Therfield School
    Therfield School
    Business Studies; History; Government And Politics And Geography
  • Therfield School
    Therfield School
    Business Studies; History; Geography; Government And Politics; Maths; Ict; English; Science; German;

Frequently Asked Questions about John Crouch

What company does John Crouch work for?

John Crouch works for Microsoft

What is John Crouch's role at the current company?

John Crouch's current role is Category Lead - Surface (Northern Europe).

What is John Crouch's email address?

John Crouch's email address is jc****@****t.ac.uk

What is John Crouch's direct phone number?

John Crouch's direct phone number is +4477920*****

What schools did John Crouch attend?

John Crouch attended University Of Kent, Therfield School, Therfield School.

What are some of John Crouch's interests?

John Crouch has interest in Management, New Technology, Football, Social Media, Marketing, Gaming, Civil Rights And Social Action, Politics, Scuba Diving, Education.

What skills is John Crouch known for?

John Crouch has skills like Social Media, Marketing Communications, Teamwork, Marketing, Management, Public Relations, Digital Marketing, Microsoft Office, Social Networking, Team Leadership, Crm, Engagement.

Who are John Crouch's colleagues?

John Crouch's colleagues are Rafael Denis, Waleed _وليد, Estevan Seyfried, Path An, Margarita Kashkuli, Hunena Badat, Preethi Devassy.

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