John Crouch Email & Phone Number

London, England, United Kingdom

Reading, England, United Kingdom

Responsible for the North Surface Consumer Category managing a multi-dimensional product ecosystem across 6 territories. Executing with channel partners towards the joint goal of driving growth & showcasing the best of Microsoft. • Strategic business planning, driven by market & consumer insight along with a focusedcollaboration with the partner ecosystem (retailers, silicon & 3rd party brands)• Insight driven mindset focused on analysis, operational excellence, supply chain management & forecasting• Managing & implementing promotional strategy to maximise key beats through financing, trade in, value add bundles & pricing tactics. Partnering with Sales & Marketing teams to execute.• Category leadership through defining (channel strategy, audience, product) and implementing (target setting, investments) solutions that provide added value to both Microsoft and our partners. Track record of building channel strategies and implementing with partners (exclusives, event SKU's & unique product varients)• Collaborative leadership across both internal & external stakeholders, providing clarity of strategyand focus on jointly held business outcomes. Empowering stakeholders to succeed and deliver results across multiple business functions.• Deep understanding of the competitive marketplace, technological trends & developments.• Strong commercial and consumer acumen, including understanding of retailer/partner business models. • Financial acumen (budget, P&L & investment accountability) with specific focus on revenue attainment & profitability for Microsoft and our channel partners. • Product & storytelling expertise, including deep knowledge of the ecosystem & ability to partner with marketing & PR teams to execute launches, campaigns & partnerships.

Reading, United Kingdom

Responsible for the UKI Windows Consumer category, managing a multi-dimensional product ecosystem alongside channel partners with the joint goal of driving market growth & empowering our consumers to achieve great things. My role involves: • Strategic business planning, driven by market & consumer insight along with a focus on collaboration across the many ecosystem partners (hardware, brand, retailer & channel).• Insight driven mindset focused on analysis, operational excellence & market forecasting• Driving category leadership by defining (TAM, audience, product) and implementing (target setting, investments) solutions that provide added value to both Microsoft and our partners.• Collaborative leadership across both internal & external stakeholders, providing clarity of strategy and jointly held business outcomes. Empowering stakeholders to succeed and deliver results. • Deep understanding of the competitive marketplace, technological trends & developments• Strong commercial and consumer acumen & understanding of retailer/partner business models.• Financial acumen (budget, P&L & investment accountability)• Product & storytelling expertise, including deep knowledge of the ecosystem & ability to leverage the marketing & PR engines to support growth, whilst leading with a customer first mindset.

Reading, United Kingdom

Partner facing retail marketing role developing marketing plans and strategies with retailers to drive sales of Microsoft's consumer product portfolio. Worked closely with partners to execute marketing activity through retailer owned channels in store, online and through demand generation. Responsibilities included planning, executing, managing and monitoring through the line campaigns to support an extensive product portfolio, across several varied retail environments. Managed and maintained deep strategic relationships with retail partners in order to deliver joint business goals.

Reading, United Kingdom

Partner facing retail marketing role developing marketing plans and strategies with retailers to drive sales of Microsoft's consumer product portfolio. Worked closely with partners to execute marketing activity through retailer owned channels in store, online and through demand generation.Responsibilities included planning, executing, managing and monitoring through the line campaigns to support an extensive product portfolio, across several varied retail environments. Managed and maintained deep strategic relationships with retail partners in order to deliver joint business goals.

12-month internship working within the Xbox EMEA Marketing Communications team. Gained exposure to various marketing channels executing both ATL and BTL campaigns across Europe to support Hardware and Software releases. Role involved cross-collaborating with different marketing functions (e.g. Global Advertising, CRM and PR) to support the implementation of bespoke campaigns to varied EMEA markets and regions.

Bachelor Of Business Administration (Bba), Business Administration (Marketing), First Class Honours

A-Level, Business Studies; History; Government And Politics And Geography

Business Studies History Government and Politics Geography (AS)

Gcse, Business Studies; History; Geography; Government And Politics; Maths; Ict; English; Science; German;