At Splendid Group, a premier global B2B tech marketing agency, I specialise in account management, campaign development and co-ordinating a team of creative experts to support technology companies of all sizes.About Splendid Group: Splendid Group excels in B2B marketing for global technology brands, helping tech companies navigate a rapidly changing world. With deep industry expertise and a focus on connecting complex technology to human insights, we generate ‘creative accelerant’ ideas. Our global agility and commercial creativity consistently deliver significant commercial advantages to marketing leaders who integrate Splendid into their teams.My Role: I assist technology company leaders in building their brands, increasing demand for their products and services, and driving market performance. I thrive on forging strong partnerships with clients, believing this is key to creating the most effective work. My unique blend of organisational skills, attention to detail and creativity ensures seamless programme execution.Clients Include: Microsoft, HPE, A23, Optus, Aruba Networking, SYSPRO Solution focus areas include: Generative AI, Zero Trust Architecture (Security), Cloud, ERPYou can see how some of the world’s leading technology brands co-create with Splendid, right here: https://splendidgroup.com/

The role holds full strategic responsibility for transforming my clients brick-and-mortar retail store by creating a new digital channel revenue stream from the ground up. Online sales now accounts for 40% of total business revenue and has generated over $1.6 million AUD in sales, with more than 11,000 transactions and 1200 5-star reviews.This is a hands-on role that requires the management and proficiency in all aspects of the B2C eCommerce and digital marketing strategy.The responsibilities of this role include:• Set up and management of all aspects of the Shopify eCommerce platform including product onboarding, website design, user experience as well as associated applications for Reviews, Live Chat, Product Filtering, Product Search & Customer Returns processes• implementing Search Engine Optimisation (SEO) strategies• managing Google Advertising Search and Shopping campaigns delivering a return on ad spend (ROAS) of up to 8:1• Facebook/Instagram Advertising - Cold, Warm, Hot Campaigns• Klaviyo Email Marketing & Automation - set up and management of multiple automated Flows (Welcome, Thankyou, Abandon Cart, Sunset, Winback) and weekly promotional Campaigns• Set up and optimisation of all product feed integrations into Google Merchant Centre, Google My Business, Facebook, Pinterest, Point Of Sale & Inventory Management of over 3000 products

The changing face of the B2B buying process: - 70% of the buyer journey is completed before clients engage face to face- 71% of lead opportunities are expected to come from digital sources- 92% of the buying decisions are influenced by digital engagementTo harness this disruption in buyer and seller interactions, IBM has recently launched IBM Marketplace across in 10 countries across Asia Pacific. This forms a pivotal element in IBM’s emerging digital strategy as the online gateway for purchasing SaaS, PaaS & IaaS via online eCommerce.This role leads the deployment, launch and marketing of IBM’s digital eCommerce platform IBM Marketplace - the central place for clients to discover-learn-try and buy a range of IBM and partner solutions. In this role as the Asia Pacific Marketplace Manager, key areas of focus include: • development of the digital strategy to enhance the customer experience, maximise demand and ensure the highest effectiveness for Marketplace's digital presence• eCommerce enablement of key offerings across the Cloud, Cognitive, Analytics, Mobile, Security, Social and Marketing Automation portfolios• merchandising, demand generation campaigns, ecosystem partner activation and successful deployment of digital seller enablement tools such as Live Chat• apply data-driven approaches using digital funnel logic tools for planning appropriate investment and drive-to activity • monitor, predict and optimise the performance of the IBM Marketplace inclusive of usage, conversions to trials, purchases, leads and revenueSee online at http://www.ibm.com/marketplace

Cloud Marketing Leader for IBM Asia Pacific across all IBM brands (software, hardware and services). This role leads the strategy, market management, demand generation & digital communication for the full spectrum of IBM Cloud capability for Private, Hybrid and Public Cloud. Portfolio includes:• SoftLayer self-service IaaS (and fully managed IaaS) for virtual and dedicated bare-metal infrastructure • Platform as a Service 'BlueMIx' for developers to rapidly create, deploy, and manage cloud applications• Over 100 SaaS applications and solutions in areas such as Procurement, Social Business, Marketing & Campaign Management, Workforce Management, Sales Performance Management, Budgeting & Forecasting, On-line Commerce, Mobile Device Management & Security• Custom cloud solutions integrating hardware, software and services for building, managing and securing Private and Hybrid Cloud environments.

This role leads the strategy planning and market management for the Software Group business for the ASEAN Growth Market Unit. This covers the South-East Asian region to include Singapore, Malaysia, Thailand, Vietnam, Philippines & Indonesia.Software Group is the strategic focus area for the IBM’s business, with substantial YTY growth plans of up to 33%.Key Responsibilities: - Drive market leadership through strategic planning for key SWG growth initiatives around Analytics, Commerce, Social Business, Big Data, Smarter Cities, Business Process Management, Cloud and various other middleware categories.- Provide strong leadership to integrate across multiple Software brands and the management of a team of 35 ASEAN Software Group marketers across the full spectrum of Marketing & Communications specialisations - Brand & Country Market Segment Managers, Demand Programs, Digital , Channels, Territory, Database & Operations.- Working closely with the SWG General Manager, Business Unit Leadership Teams, Growth Market & Global Teams to formulate the BU Business Plans and deliver a successful outcome according to that plan.- Formulates strategies to reach new buyers - especially CMO, CFO, CHRO, CPO, VP Sales, CRO and expand geographic presence into new territories.- Address pervasive pipeline problems and identify root cause issues. Allocate expense to optimize opportunities and shift resources for growth.

This role leads and executes the strategy planning and market management for the WebSphere business within Software Group for A/NZ. WebSphere is a strategic growth area for IBM’s middleware business and centres around Business Process Management and IBM’s Service Oriented Architecture (SOA) initiative.Work closely with the WebSphere Business Unit Executive, BU Leadership Teams, IBM A/NZ, AP & Global WebSphere Teams to formulate the BU Business Plans and deliver a successful outcome according to that plan Lead teams in the development and execution of marketing campaigns for multiple solution sets to include: Business Process Management, ILOG Business Rules Management, Application Integration/Connectivity, Cloud Integration, SOA, Application Virtualisation, SOA Governance For all of these areas, this encompasses the whole spectrum of Marketing Management activities, including Market Planning, Channel Development, Partner selection and Co-Marketing, Market Research, Segmentation, Budgeting, Market Communications, Public Relations, Brand Management, Sponsorship and Demand generation activities.

This role leads and executes the strategy planning and market management for the Networking and Infrastructure Integration Services business within Global Technology Services for A/NZ. Networking Services is a key growth area for GTS and the IBM business. This role leads the strategic services marketing function and go to market strategy for the Networking Services Business. This covers the whole spectrum of Marketing Management activities, including Market Planning, Channel Development, Service/Product Development, Partner selection and Co-Marketing, Market Research, Segmentation, Budgeting, Market Communications, Public Relations, Brand Management, Sponsorship and Demand generation activities.Key Alliances & Vendor partners for successful integration into the portfolio to include: Cisco, Symbol, Citrix, Avaya, Nokia, ClearCube, Vocera, IPFX, Tandberg, APC, Panduit, PiVOD

This role leads and executes the communications plan for Integrated Technology Services, with overall responsibility for translation of the Business Unit and offering portfolio strategy, into tools that enable IBM sellers communicate the benefits of our solution set and contribute to the achievement of the ITS revenue plan.Key objectives were to build awareness of the ITS portfolio within the IBM community and create tools and supporting material that articulates a cohesive, compelling, customer relevant and differentiated value proposition.