Digital Product Manager
Current• Revamped Self-Care Arts website (https://www.selfcarearts.com/), resulting in 15% improved user experience and engagement by applying advanced SEO strategies, boosting online visibility and driving a substantial increase in traffic to the Self-Care Arts site.• Conducted research using Google Analytics and competitive analysis to identify market trends, employed go-to-market tools, and leveraged secure e-commerce functionality to drive product success. • Led product planning initiatives, and accelerated time-to-market by 25% through strategic prioritization and resource allocation. • Created content on YouTube ( https://youtube.com/@bluedragon12?si=M0f16ov3PuSrzM6q ) to showcase services, which led to a 5% increase in return on investment (ROI) from student enrollment for the quarter.• Drove content creation strategy for product launches, developing user guides, training materials, and feature demos that improved customer adoption rates by 30%.• Collaborated and executed product strategies to drive demand, resulting in a 5% increase in customer acquisition and expanded market reach through targeted email campaigns (Tri monthly Newsletters) and promotions.• Spearheaded successful market launch of digital subscriptions, resulting in a 10% increase in sales within the 1st month.