Develop and enhance the east coast market for our nationally recognized “Total Spend” model in the Insurance and Benefits arena for mid-large organizations. Benefits Exchange Alliance (BXA) delivers best in class solutions that help executives identify, quantify and leverage maximum cost savings and tax efficiency strategies. Specialist in Healthcare Benefits, Structured Life Insurance, Retirement Plans, Property & Casualty Benchmarking, Captive Insurance and Cost-Segregation Accounting.We help organizations uncover and leverage financial principles to achieve a greater return in their business.

Led ADP Small Business Services with the conception and development of a franchising channel. Secured hundreds of Franchisor endorsements retaining ADP for the payroll services of their franchisees. Initiated and managed the successful multi-year(6th year of program) strategic marketing alliance with the International Franchise Association. Vetted and secured a unique revenue model partnership with labor law poster compliance vendor that is one of the highest profit margin businesses today for ADP. Product is currenly used by over 50% of small business accounts. Led the analysis, pilot and acquisition of HR411. A top tier HR resource and compliance center for small business accounts. Successfully integrated HR411 into a "core" product offering to nearly 100,000 new business sales every year.Sourced and profiled numerous leading-edge product offerings through the ADP product selection/funding process.

Analyzed business ventures that either supplemented or complemented existing product portfolio. In addition, analyzed "fringe" product offerings that were adjacent to the core services.Structured an international marketing alliance with Hong Kong Stock Exchange as well as acquired a competitor's back-office platform for day trading settlements.Aggressively fought for the acquisition of a leading edge broker-dealer service platform that would eventually become a cornerstone product for the Clearing business that ADP would develop and then spin-off into a publicly traded firm.

Developed a product marketing strategy that enabled ADP to claim "Year 2000" certified a full 12 months before our nearest national competitor. Achieved record sales and revenue growth during the chaos of Year 2000 fear.Led ADP's public awareness campaign of Year 2000 via numerous industry articles, TV News interviews and seminar subject matter expert speaking engagements.Relaunched an enhanced National NewHire Reporting product suite that grew sales58% YoY.

Responsibilites ranged from product conception to launch across ADP's 500,000 employer client base. Launced and managed DocuMax, a multi-million dollar recurring revenue stream for CD-ROM based reporting.Conceived and developed a pilot program for Employee Background Checks. Later developed the business case for the $75M acquisition of AVERT, a top tier national background checking firm in Fort Collins, CO. This was the original entry point for ADP into the Pre-Employment side of HR.

Primarily focused on prospecting to large, multi-site national accounts headquartered in NY Metro area. Was recognized as an early adopter of HR technology and successfully led ADP sales in NY Metro with most Client Server HR units sold.Achieved sales quota all 3 years and attended ADP President's Club twice.

Responsible for additional business sales to core client base as well as limited hunting for new prospect business. Exceeded quota and achieved ADP President's Club all 5 years.

Led a field organization of on-site client support for ADP clients with >1,000 employees. Became the face of ADP service on a consistent basis. Successfully retained 100% of account portfolio.