John Huff Email & Phone Number

Rochester, Mi, Us

• Project Management Responsibility for Affiliated Products, MDIO, Vehicle Accessory Upfit Program, Global Alignment and other major initiatives• Responsible for monthly reporting, sales forecasting, and performance analysis to multiple groups including field sales force, marketing, finance, product planning, Brands, and executive-level management• Extensive use of analytics to identify sales and product trends, opportunities, early performance indicators, emerging market opportunities, risk assessment and overall revenue projections• Development of new sales channels and opportunities• Lead multi-discipline teams towards project goals and targets• Present strategic business plans to executive council including short & long-term product strategy• Develop short & long-term business initiatives that determine multi-million dollar resource allocations and revenue growth directions• Analysis of emerging markets and consumer purchase behaviors on current and future product offerings• Affiliated Product Marketplace program lead• Retail EV Strategy– North America implementation lead

*Sales Forecasting & Analysis*Development of new sales channels and opportunities*Execution of target based initiatives*Risk assessment and Future revenue protection*Market Shifts and purchase change analysis

Auburn Hills, Mi

Product Planning & Development:*Responsible for creation, development, and positioning of accessory and performance products for the Alfa Romeo, Fiat, Commercial Van, & Electronics platforms.*Analysis of market potential and financial feasibility of potential products.*Interact globally to produce products that have a positive revenue impact across all markets.*Lead cross-functional teams including finance, engineering, marketing, supply chain, and purchasing to accomplish overall product goals and timingSales Forecasting & Analysis:*Monthly ad-hoc sales reporting and sales trend analysis*Future forecast modeling including risk and opportunity assessment*Analysis of emerging markets and consumer purchase behaviors on current and future product offerings*Trend Analysis on portfolio contributions and consumer shifts to determine future asset investment*Creation of Executive-level decks using data backed forecasting and results to drive actionable solutions and outcomes.

Philadelphia

• Oversee fixed operations for largest district in the nation - activities including the areas of service, parts, customer relations, marketing, and warranty administration.• Work with dealer principles and management to identify opportunities for growth and improvement.• Use internal and external reports to evaluate current operations.• Analyze areas such as customer retention, wholesale, and competitive market to drive incremental and sustainable profits.• Drive parts sales growth and penetration.• Consult on effective marketing and business development.• Design and execute targeted marketing campaigns.• Analyze dealer statements for overall dealership profitability.• Lead management and “front line” training sessions.• Monitor warranty expenses and review/correct with dealer personnel.• Bridge department boundaries to ensure dealership, as a whole, works towards overall profitability and brand growth.• Manage/Implement Processes to drive Customer Experience Initiatives (Customer Experience), ensuring overall Sales & Service Satisfaction and repurchase loyalty. • Manage and Mitigate Legal cases as they relate to Lemon Law and Magnus & Moss act including pre-trial arbitration, mfg. defect resolution, and case depositions.

Tampa/St. Petersburg, Florida Area

• Brought on to head two analysis projects.• Analytics work included SWOT, Competitive Market, and Profitability models.• Incorporated data mining (SAS & SQL), research, and presentations.• Projects used to determine profitable/potential markets and evaluate current resource networks to support operations in those markets. Key source of knowledge and information for steering committee decisions and long-term planning.• Secondary analysis of current customer service usage and target demographics.

Tampa/St. Petersburg, Florida Area

• Responsible for target marketing campaign execution and reporting analytics.• Provided weekly and monthly reports to sectors including finance, executive management, and affiliate marketing groups.• Accountable for report data as well as being able to explain and analyze that data.• Maintained and generated programs to identify and target specific customer groups via SAS and SQL query protocols based on metrics such as purchase history, demographics (financial & physical), and life cycle stage.• Managed customer databases; tracking purchase habits and other marketing information on over 2.4 million customers.• Identified and executed solutions to marketing issues and analytic requirements.• Analyzed customer data for anomalies and data consistency.

Bachelor Of Business Administration (B.B.A.), Management Information Systems - Minor In Marketing

Activities and Societies: Honors Society

Management Information Systems, General