John Scott Email & Phone Number

Washington Dc-Baltimore Area

Manage team of account managers across several verticals focusing on growth and retention of existing customers.Exceed retention goals, including several instances of team members landing individual perfect quarters, through coaching direct reports on effective multi-threading, early renewals and closing multi-year deals.Leading effort as account management liaison to expand and retain our professional services offering across our North America business.

San Francisco Bay Area

Managed strategic book of business providing competitive intelligence insights to enterprise & global brands.Drove 25x account growth on key strategic accounts by driving adoption across new teams and use cases, demonstrating the impact to multiple stakeholders, and securing budget for high-value premium features.Coached fellow account managers on proven engagement and retention tactics and strategies through proactively running team best practices sessions and providing one-on-one mentoring.

San Francisco Bay Area

Managed strategic book of business and exceeded net retention goals by building strong customer relationships with VP-level contacts and identifying upsell opportunities.

Seattle, Wa

Work closely with clients to ensure they are delivering on business goals and digital marketing success while leveraging the BrightEdge technology.Partner with clients by analyzing SEO data and designing digital marketing strategies to increase brand visibility online.Work to ensure account health and growth across accounts by generating regular value touch points and strategic assessments.Serve as a leading member of the client services team, providing valued counsel and best practices to new customer success managers.

Arlington, Va

Served as post-sales platform expert and customer advocate for accounts totaling more than $200K at startup.Earned -1.6% average monthly net churn by establishing role as a valued customer advisor. Worked closely with customers to maximize platform use with specifically tailored onboarding, training and ongoing support.Partnered with customers to design personalized plans using PerformYard to achieve their stated business goals.Informed product development with real-life use cases and customer suggested feature upgrades.Created and owned strategic plan to engage potential and existing customers across multiple digital channels, including email, social and web.Designed and drafted all content used in sales and marketing communications to attract, convert and nurture leads.

Washington D.C. Metro Area

Senior Digital Analyst - March 2012 - March 2013Digital Strategist - March 2011 - March 2012Worked closely with client contacts to design and implement comprehensive marketing strategies using industry best practices and best-in-class tools.Managed client relationships by serving as primary point of contact and providing regular valued counsel.Established and grew role as office-wide digital measurement lead with expertise in digital measurement tools and best practices.

Assisted in the formulation and implementation of CMAA integrated marketing communications campaigns by developing strategy, generating ad concepts and drafting and editing copy.Led internal effort to transform CMAA's existing digital presence into an effective strategy.Edited and approved all content for and contributed copy to CMAA newsletters, professional manuals, brochures, member marketing e-mails and other communications that reach 7,000 CMAA members.Was responsible for daily media tracking for CMAA and its executives.

Worked closely with member companies as primary point of contact for member issues and customer complaints.Developed a marketing campaign designed to increase council membership that cut marketing production costs in half.Assisted production of BSC monthly newsletter by writing, editing and researching articles.

M.P.S., Public Relations & Corporate Communications

Digital Marketing focus, delivering digital marketing plans for B2B, B2C and non-profit clients.

B.A., Government & Politics